Digital News & Media Relations Coordinator

South Dakota State University
South Dakota, United States
Salary Commensurate with experience
Posted Date
Jun 24, 2022

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Position Type
Administrative, Business & Administrative Affairs, Other Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time

The Digital News and Media Relations Coordinator provides leadership and strategic direction within University Marketing and Communications (UMC). This position produces high-impact communications that are aligned with South Dakota State University’s (SDSU) goals to effectively promote the University and its work, on time and with clear messaging, while working in close collaboration with and reporting to the Director of University Marketing and Communications.


This position manages the day-to-day operations of UMC’s media relations, digital and strategic communications to identify, develop, produce, and promote engaging informational content for platforms including: the University website and NewsCenter, traditional media outlets, social media, digital newsletters, print publications, and other external and internal media. The position also determines the strategic direction and tactics to ensure the proper audiences are identified and reached within the desired outcomes of the communications.

In addition to creating content for various mediums, this position makes assignments to UMC content creators, oversees the creation of content and assures that all published content is consistent with AP standards and/or industry best practices. The Digital News and Media Relations Coordinator is also responsible for the promotion of an effective University experts list and helps to develop and maintain key relationships with local, regional, and national media, while serving as the primary media relations liaison for SDSU.

The Digital News and Media Relations Coordinator builds and fosters collaborative relationships with Deans of the colleges and Department Heads. This position is responsible for leveraging those relationships in order to stay informed and abreast of new developments, initiatives, research, and other notable University activities.

The successful candidate will serve on the University Marketing and Communications leadership team and in an important role with the University’s Emergency Management Team.

Essential duties and responsibilities include:

● Public and media relations, and internal/external communications activities that enhance awareness of SDSU and strengthen its position in the market and build upon an established brand and cultivate the University culture.

● Provide strategic leadership and direction in a collaborative role with other UMC team members for digital and news communications content on a daily basis.

● Write and pitch research news releases, programs, and feature stories to media outlets.

● Maintain a robust University experts list and write and pitch expert alerts to media to comment on stories of regional, national, and international interest.

● Respond to requests from media and manage database and media contact lists.

● Work closely with the Social Media Coordinator to develop and manage University social media channels that are specific to news, research, and media.

● Ensure content on the SDSU NewsCenter website is current.

● Provide leadership and media training to SDSU leadership and various areas of campus.

● Serve on the University’s Emergency Management team is a complementary role to the Director of University Marketing and Communications.

● Supervise and oversee positions focused on content creation for research and University publications produced through University Marketing and Communications.

Minimum qualifications for the position include:

● Bachelor’s degree required in Journalism, Communications, English or related field completed by start date.

● Authorized to work in the U.S. Sponsorship is not available for this position.

● At least three years of experience in journalism, university communications, or a related field.

● Experience in planning and execution of multi-medium strategic communications.

● Knowledge of current trends in media and media relations.

● Exceptional writing and editing skills, including proofreading according to AP style standards, grammar, spelling, and accuracy in work.

● Ability to manage multiple projects in a fast-paced, deadline-driven environment.

● Understanding of web and digital communications as well as social media.

● Proficiency with Microsoft Office suite, including word processing and basic knowledge of spreadsheets.

● Ability to maintain a high level of confidentiality.

● A valid driver’s license or ability to obtain within 30 days of hire.

Preferred qualifications for the position include:

● More than five years of experience in corporate communications, media, or related profession.

● PRSA accreditation or graduate degree.

● Experience supervising staff or students/interns.

● Knowledge of HTML and experience with popular content management systems.

SALARY: Commensurate with qualifications.


South Dakota State University is the state’s largest, most comprehensive university with more than 200 academic programs, an enrollment of approximately 12,000 students, and over $60 million annual research expenditures.

South Dakota State University offers a rich academic experience in an environment of inclusion and access through inspired, student-centered education, creative activities and research, innovation and engagement that improve the quality of life in South Dakota, the region, the nation, and the world. Its employees embrace the university’s core values of being people-centered, expanding knowledge through creativity, embracing organizational and personal integrity, commitment to diversity of thought, and excellence through continuous improvement.

As the state’s 1862 Morrill Act land-grant institution, the work of South Dakota State University is carried out on its main resident campus in Brookings, at sites in Sioux Falls, Pierre, Rapid City, and Aberdeen, and through Extension offices and Agricultural Experiment Station research sites across South Dakota.

Jackrabbits Athletics competes as an NCAA Division I member with membership in the Missouri Valley Football Conference, the Summit League and the Big XII for wrestling.

Brookings is home to approximately 24,000 residents and is located 60 miles north of Sioux Falls and 200 miles west of Minneapolis. Brookings is listed as an ideal community for families, students, young professionals and retirees, and is rated among the safest and most vibrant cities in South Dakota.

The Brookings Public School District educates approximately 3,300 K-12 students and ranks among the state’s highest academic achieving school districts. The district includes three elementary schools, an intermediate school for fourth and fifth grade, one middle school, and a high school.

The city also boasts an abundance of attractions and activities, including the Children’s Museum of South Dakota, Dakota Nature Park, South Dakota Art Museum, McCrory Gardens, South Dakota Agricultural Heritage Museum, Outdoor Adventure Center and the Brookings Summer Arts Festival.


Position is open until filled with full consideration given to applications received by July 15, 2022.


SDSU accepts applications through an on-line employment site. To apply, visit:, search by the position title, view the job announcement, and click on “apply for this job.” This system will guide you through the electronic application form. This employment site will also require the attachment of a cover letter, which should specifically address how the candidate meets the qualifications as outlined in the advertisement, resume, and a reference page with the contact information for three professional references. Email applications will not be accepted. Please contact SDSU Human Resources at (605) 688-4128 if you require assistance with this process.

Any offer of employment is conditioned upon the university’s verification of credentials and other information required by law and/or university policies, including but not limited to, successful completion of a criminal background check.

South Dakota State University is a tobacco free environment. It is university policy to maintain a drug-free environment and to thereby establish, promote, and maintain a safe and healthy working and learning environment for employees and students. This position is subject to South Dakota State University’s Drug and Alcohol Testing Policy 4:14. 

For questions on the position, contact search chair, Andrew Sogn { or (605) 688-6161}.

South Dakota State University promotes access to and opportunities for all to receive the benefit of and participate in education, research, and service and is especially interested in candidates that can contribute to this land-grant access mission. SDSU is an affirmative action, equal opportunity employer. All qualified applicants will receive consideration without regard to, and SDSU prohibits discrimination on, the basis of sex, race, color, creed, national origin, ancestry, citizenship, gender, gender identification, transgender, sexual orientation, religion, age, disability, genetic information, veteran status, or any other status that may become protected under law against discrimination in the offering of all educational programs and employment opportunities. Arrangements for accommodations required by disabilities can be made by emailing Individuals with concerns regarding discrimination should contact: Equal Opportunity Officer/Title IX Coordinator, Human Resources, Morrill Hall 100, SDSU, Brookings, SD 57007, 605-688-4128.

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