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Online Content Manager (7515)

Employer
American University
Location
District of Columbia, United States
Salary
Salary Not Specified
Posted Date
Jun 24, 2022

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Position Type
Faculty Positions, Communications, Digital Media, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .

About the Department/Unit

The American University School of Communication empowers undergraduates and graduates in its programs to tell stories that influence change, inspire action, and transform our communities and our world. Make your mark, author your story, and shape your future. Find your place at the American University School of Communication.

Summary/Objective

The Online Content Manager provides writing, editing, design and technical expertise needed to maintain a dynamic SOC website, social media presence and other online collaterals to help SOC build its reputation and achieve its strategic and financial goals. The Manager is responsible for tracking Web and social media metrics and implementing content strategies to improve usage. She/he manages SOC digital assets (photo, video, audio) for web and other marketing purposes. This position supervises Web and creative production personnel (part-time and student workers, freelancers and vendors), providing training in Web development and page design to faculty, staff, student and part time workers, as needed. The Manager is a key member of the School of Communication’s communication and outreach team, reporting to the Assistant Director, Communication & Outreach, and works under general supervision.

Essential Functions
  1. Web Content and Digital Assets Development & Design: Create content for and maintain SOC website and social media as assigned. Manage SOC digital assets (photo, video, audio) for web and other marketing purposes. Utilize third-party applications, including contact management systems, social media applications, video and audio streaming, podcasts and other interactive features. Ensure website meets ADA requirements for accessibility.
  2. Content Effectiveness & Reputation Building Tracking:Track Web and social media metrics and implement content strategies to improve usage. Implement effective search engine optimization strategies to increase traffic. Track and analyze metrics of online advertising and site placement to improve effectiveness.
  3. Web Production staff supervision:Supervise, provide some training and delegate projects to FWS and TA on assigned web projects.
  4. Other Projects:Duties as assigned.


Competencies

Serving Customers
Displaying Creativity
Prioritizing and Organizing
Evaluating and Implementing Ideas

Supervisory Responsibility
  • This position supervises Web and creative production personnel (part-time and student workers, freelancers and vendors), providing training in Web development and page design to faculty, staff, student and part time workers, as needed.
Position Type/Expected Hours of Work
  • Full Time, 35 hours/week.
  • Sr. Coordinator/Analyst B.
  • Exempt.
Required Education and Experience
  • Bachelor's degree.
  • 2-4 years of relevant experience.
  • Understanding of web site development and online marketing necessary.
  • Content management system experience.
  • Understanding of current and emerging systems and best practices in social media.
  • Ability to apply marketing and communication skills to the web, social media and other online marketing applications.
  • Strong interpersonal, excellent written and verbal communication skills.
  • Ability to communicate effectively with faculty, staff and students as well as internal/University vendors, external vendors and freelancers.
  • Demonstrated ability to successfully organize time and manage projects with limited supervision.
  • Supervisory experience desirable. Proficiency in HTML.
  • Experience with Adobe PhotoShop.
Preferred Education and Experience
  • 3-5 years of relevant experience.
  • Experience with Wordpress, online video and video editing, digital asset management and web/social metrics.
Others
  • Hiring offers for this position are contingent on successful completion of a background check.
  • To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive .
Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University's unique benefit options .

Current American University Employees

If you are a current employee at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC

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