Digital Marketing Specialist

Position Details

Position Information

Requisition Number

S1695P

Home Org Name

Provost & VP Academic Affairs

Division Name

Provost and VP Academic Affair

Position Title

Digital Marketing Specialist

Job Class Code

OC53

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn University’s Provost’s Office is seeking candidates for a Digital Marketing Specialist ( DMS ). The individual selected will lead the development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the Provost’s Office to support its strategic communication and marketing goals. Works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement. Aids units in the transition from traditional communication approaches and protocols to Marketing Cloud and is responsible for building, maintaining, and continually improving the use of the CRM platform to support communication and engagement with diverse stakeholder groups. Coordinates the development of creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.

To learn more about the Provost Office, please visit: https://auburn.edu/academic/provost/index.php

About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.

Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts and more!

Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-at-auburn .

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions

1. CRM Marketing Integration: Provides overall platform support of Marketing Cloud for the Provost’s Office and builds, maintains, and improves Marketing Cloud user journeys following design and process protocols. Works with CRM Salesforce Team to help facilitate the development, delivery, training, and performance evaluation of strategic communications and digital marketing to the Provost’s Office. Supports Auburn’s CRM system development and implementation by training and educating new users, providing input to technical solutions, exploring and implementing features for efficiency, and serving as a CRM campaigning expert. Efforts include building campaigns and assessing strategic messaging for the Provost’s Office. Provides coordination to develop creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.

2. Marketing and Strategic Communication Coordination: Provides coordination and creative support to strategic projects on behalf of Provost’s Office units, including overseeing current and future digital marketing and communication efforts from initiation to development, implementation, assessment, and modification where needed. Serves as the primary point of contact for developing key marketing strategies and supporting the creation of associated collateral, including marketing automation processes and campaign management.

3. Web Development: Supports strategic web development for units, including developing creative approaches, wireframing, and working with designers to implement design-build and technical and functional capabilities with Marketing Cloud.

4. Academic Events Support: Provides support to Provost Office academic events, including Faculty Awards, Endowed Faculty Recognition, Academic Advising, and Commencement. Support can include assisting with event management and execution, where needed.

5. Provost Office Strategic Projects: Provides support to strategic projects impacting Provost Office units, including brand alignment with central communications and marketing standards and expectations.

6. Performs other duties as assigned.

Minimum Education and Experience

Education Level

Bachelor's degree from an accredited institution

Field of Study

Communication, Marketing, Data Management, or related field

Years of Experience

5

Area of Experience

Marketing and communications services

Requirements for Additional Job Levels

Alternate Minimum Education and Experience (If available)

Education Level

Field of Study

Years of Experience

Area of Experience

Requirements for Additional Job Levels

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Knowledge of Salesforce Marketing Cloud and/or analytical systems used to evaluate units’ technical components and email marketing best practices. Understanding design processes and resources and creating and refining strategic communications and marketing efforts processes to integrate digital solutions efficiently and effectively. Strong interpersonal skills, project management skills, writing and editing for various media (including digital, media, social), skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools.

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Grade

35

Salary Range

$51,900 - $86,400

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

06/01/2022

Closing Date

07/10/2022

EEO Statement

Auburn University is committed to an inclusive and diverse campus environment.

Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/29758
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have a bachelor's degree or higher from an accredited institution in Communication, Marketing, Data Management, or related field?
   • Yes
   • No
2. * How many years of experience do you possess in marketing and communication services?
   
   (Open Ended Question)