Content and Media Strategist
- Employer
- Ball State University
- Location
- Indiana, United States
- Salary
- Salary Not Specified
- Date posted
- Jun 23, 2022
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Job Details
Posting Details
Position Information
Position Title
Content and Media Strategist
About this Opportunity
As an employee at Ball State University, you will have access to the necessary technology and training to make you successful, including professional development opportunities, current computer equipment, access to the full Adobe Creative Suite and much more. Further, the benefits for employees at Ball State are robust. Review full benefit packages, including tuition remission opportunities and more here: https://www.bsu.edu/about/administrativeoffices/payrolleb
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The Content and Media Strategist is a creative and proactive idea generator, writer, and problem solver who owns the Ball State University brand’s story for all channels, with a particular focus on media relations, media monitoring, pitching stories, and strategic planning. The Content and Media Strategist will work closely and collaboratively with all members of the Ball State Division of Marketing and Communications.
Minimum Education
Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.
Minimum Experience
At least two years performing media relations and writing duties for a corporation, agency, or college/university. Or, equivalent work experience in media.
Minimum Other
Excellent creative writing skills, demonstrated skill in writing compelling press releases, thorough knowledge of AP Stylebook, demonstrated editing skills, proven experience working in a fast-paced environment, detail- and deadline-oriented.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in English, journalism, public relations, communications, or related field from an accredited institution.
Preferred Experience
Experience working in Higher Education, creative services, or agency setting.
• Demonstrated knowledge of media relations and monitoring, pitching stories, content development, and copy editing.
• Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using project management tools such as ClickUp.
• Experience utilizing media database tools such as Cision to build and maintain relevant media lists, execute targeted pitches, and build daily and weekly media reports summarizing organization’s media placements.
• Experience in researching and collecting information, including interviewing skills, web research skills, and other intelligence gathering techniques.
• Demonstrated knowledge of strategic content, communication, and marketing principles.
• Experience in using analytical skills in transforming business insights into strategic planning.
• Experience in using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize and communicate to clients the best way to present content.
• Evidence of effective written and verbal communication skills.
• Experience in using client relationship skills, being self-directed and in taking initiatives to completion.
• Experience in using creative and critical thinking skills, goal setting and attention to detail.
• Demonstrated knowledge of web content best practices.
• Experience using Microsoft Office suite.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
University Relations and Communications:140150
Department Information
Department Email or Phone Number
andrew.walker@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Compellingly communicate our University’s brand story and shape and implement the college’s content strategies across multiple mediums.
Ranking
2
Job Duty
Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media, media relations, and talking points. Oversee deliverables across the project life cycle.
Ranking
3
Job Duty
Serve as a media contact for the University, facilitating requests from media in a timely fashion, including assisting with coordination of interviews and elevating requests when needed. Also help ensure the University meets established media placement goals by proactively pitching story ideas that tell the University’s story digitally and highlight the University’s best experts and researchers.
Ranking
4
Job Duty
Execute the University’s Daily Media Report (each Monday-Friday) and Weekly Media Report (each Friday), utilizing media database to collect, organize, and summarize University media placements to be distributed in a timely fashion to campus leadership and divisional colleagues.
Ranking
5
Job Duty
Develop and implement guidelines and best practices for internal communications.
Ranking
6
Job Duty
Champion the Ball State brand guidelines, key messages and writing style and ensure that clients and academic units adhere to them.
Ranking
7
Job Duty
Assist in coordination of media training sessions for various members of the University community.
Ranking
8
Job Duty
Create content for the Ball State website, ensure timeliness of all information, and coordinate content updates to expand the college’s brand and reach. Utilize SEO and analytics to drive page views, conversions, and yield.
Ranking
9
Job Duty
Build relationships with and conduct regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content. Develop innovative methods to share this content through news stories, social media, or ideas yet to be created.
Ranking
10
Job Duty
Work closely and collaboratively with cross functional team members, stakeholders, and project owners to help define content objectives, needs and outcomes.
Ranking
11
Job Duty
Collaborate, consult, and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish goals.
Ranking
12
Job Duty
Create and maintain media pitch and press release calendars.
Ranking
13
Job Duty
Serve on the University’s Crisis Communication team.
Ranking
14
Job Duty
Write speeches, media statements and letters, as assigned.
Ranking
15
Job Duty
Lead or serve on a cross functional team comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.
Ranking
16
Job Duty
Perform other related duties as assigned.
Posting Detail Information
Posting Number
202201028P
Number of Vacancies
1
Desired Start Date
07/18/2022
Position End Date (if temporary)
Open Date
06/23/2022
Applications Accepted Through Date
07/07/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
Position Information
Position Title
Content and Media Strategist
About this Opportunity
As an employee at Ball State University, you will have access to the necessary technology and training to make you successful, including professional development opportunities, current computer equipment, access to the full Adobe Creative Suite and much more. Further, the benefits for employees at Ball State are robust. Review full benefit packages, including tuition remission opportunities and more here: https://www.bsu.edu/about/administrativeoffices/payrolleb
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Benefits and Community
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/benefits-and-community/professional-staff
Relocation
https://www.bsu.edu/about/administrativeoffices/humanresources/jobs/working-at-ball-state/relocation
FLSA
Administrative Exemption
Hrs/Week
40
Length of Assignment
Full-Time At-Will
Position Function
The Content and Media Strategist is a creative and proactive idea generator, writer, and problem solver who owns the Ball State University brand’s story for all channels, with a particular focus on media relations, media monitoring, pitching stories, and strategic planning. The Content and Media Strategist will work closely and collaboratively with all members of the Ball State Division of Marketing and Communications.
Minimum Education
Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.
Minimum Experience
At least two years performing media relations and writing duties for a corporation, agency, or college/university. Or, equivalent work experience in media.
Minimum Other
Excellent creative writing skills, demonstrated skill in writing compelling press releases, thorough knowledge of AP Stylebook, demonstrated editing skills, proven experience working in a fast-paced environment, detail- and deadline-oriented.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Preferred Education
Bachelor’s degree in English, journalism, public relations, communications, or related field from an accredited institution.
Preferred Experience
Experience working in Higher Education, creative services, or agency setting.
• Demonstrated knowledge of media relations and monitoring, pitching stories, content development, and copy editing.
• Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using project management tools such as ClickUp.
• Experience utilizing media database tools such as Cision to build and maintain relevant media lists, execute targeted pitches, and build daily and weekly media reports summarizing organization’s media placements.
• Experience in researching and collecting information, including interviewing skills, web research skills, and other intelligence gathering techniques.
• Demonstrated knowledge of strategic content, communication, and marketing principles.
• Experience in using analytical skills in transforming business insights into strategic planning.
• Experience in using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize and communicate to clients the best way to present content.
• Evidence of effective written and verbal communication skills.
• Experience in using client relationship skills, being self-directed and in taking initiatives to completion.
• Experience in using creative and critical thinking skills, goal setting and attention to detail.
• Demonstrated knowledge of web content best practices.
• Experience using Microsoft Office suite.
Preferred Other
Pre-Employment Screening
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
None
Required Certifications
EEO Statement
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department
University Relations and Communications:140150
Department Information
Department Email or Phone Number
andrew.walker@bsu.edu
Duties & Responsibilities
Ranking
1
Job Duty
Compellingly communicate our University’s brand story and shape and implement the college’s content strategies across multiple mediums.
Ranking
2
Job Duty
Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media, media relations, and talking points. Oversee deliverables across the project life cycle.
Ranking
3
Job Duty
Serve as a media contact for the University, facilitating requests from media in a timely fashion, including assisting with coordination of interviews and elevating requests when needed. Also help ensure the University meets established media placement goals by proactively pitching story ideas that tell the University’s story digitally and highlight the University’s best experts and researchers.
Ranking
4
Job Duty
Execute the University’s Daily Media Report (each Monday-Friday) and Weekly Media Report (each Friday), utilizing media database to collect, organize, and summarize University media placements to be distributed in a timely fashion to campus leadership and divisional colleagues.
Ranking
5
Job Duty
Develop and implement guidelines and best practices for internal communications.
Ranking
6
Job Duty
Champion the Ball State brand guidelines, key messages and writing style and ensure that clients and academic units adhere to them.
Ranking
7
Job Duty
Assist in coordination of media training sessions for various members of the University community.
Ranking
8
Job Duty
Create content for the Ball State website, ensure timeliness of all information, and coordinate content updates to expand the college’s brand and reach. Utilize SEO and analytics to drive page views, conversions, and yield.
Ranking
9
Job Duty
Build relationships with and conduct regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content. Develop innovative methods to share this content through news stories, social media, or ideas yet to be created.
Ranking
10
Job Duty
Work closely and collaboratively with cross functional team members, stakeholders, and project owners to help define content objectives, needs and outcomes.
Ranking
11
Job Duty
Collaborate, consult, and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish goals.
Ranking
12
Job Duty
Create and maintain media pitch and press release calendars.
Ranking
13
Job Duty
Serve on the University’s Crisis Communication team.
Ranking
14
Job Duty
Write speeches, media statements and letters, as assigned.
Ranking
15
Job Duty
Lead or serve on a cross functional team comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.
Ranking
16
Job Duty
Perform other related duties as assigned.
Posting Detail Information
Posting Number
202201028P
Number of Vacancies
1
Desired Start Date
07/18/2022
Position End Date (if temporary)
Open Date
06/23/2022
Applications Accepted Through Date
07/07/2022
Open Until Filled
No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Special Instructions Summary
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Cover Letter
- Resume
- Undergraduate Transcripts
- Master's Transcripts
Company
Founded in 1918 in Muncie, Indiana, the public research university has grown to more than 22500 students
Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—embrace students as learning partners from day one. In classrooms and labs, in immersive learning projects, on the sports fields—with creativity and determination—Cardinals Fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.
We are committed to excellence through a talented and diverse faculty and staff. Inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. We are excited that you want to join us in these endeavors!
The university offers excellent benefits, including health care and retirement plans, tuition assistance for employees and dependents, and generous time off with pay.
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