Social Media Communication Specialist

Posting Details

Posting Details

​Benefits of Working at UNCW

Want to become a soaring UNCW Seahawk and work at one of the best universities on the East Coast? Want to put your toes in the sand after a day of work? The University of North Carolina Wilmington offers a wonderfully vibrant university community along with a beautiful location just miles from the beach.

Employees of UNCW are provided a comprehensive benefits package as well as other programs, resources, policies, and practices that help to support a work/life balance. Our programs have been designed to provide a variety of choices to best fit your needs and the needs of your family. Full time employees are eligible for dental, vision and health insurance plans. Health insurance benefit plans eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.

Full time employees are also eligible for up to three (3) paid waivers from the state and then UNCW provides an additional two waivers in the summer for classes taken only at UNCW including the application fee and book rental. In addition as a full time employee, UNCW offers a free membership to the Campus Recreation Center, free vaccine and booster shots offered on campus, meditation and yoga sessions, voluntary supplemental insurance coverages, pretax flexible spending accounts, 12 paid holidays, 24 hours of paid community service leave time, paid vacation and sick leave accrual and family medical leave after 12 months of continuous service

We also offer an abundance of training and development programs through our Dare to Learn Academy , Skillport , and the employee assistance program , many of which are offered free of charge.

Recruitment Range

$41,281 - $49,345

Vacancy Number

S01790

Position Title

Public Communication Spec

Working Title

Social Media Communication Specialist

Competency Level

Journey

Dept/School

University Advancement - 50000

Primary Purpose of Organizational Unit

The Division for University Advancement is responsible for the following primary goals:

1) Coordinate a campus-wide, comprehensive effort to raise philanthropic funds that support the strategic plan and mission of the university.

2) Manage an inclusive alumni engagement program designed to serve and engage nearly 100,000 alumni as ambassadors, advocates and donors.

3) Strengthen and expand UNCW’s donor pipeline through effective discovery, cultivation, solicitation and stewardship strategies.

4) Ensure that external boards ( UNCW Foundation Board, Board of Visitors, Student Aid Association Board, Alumni Association Board of Directors and the Friends of UNCW ) are effective in their mission of supporting UNCW .

The division’s fundraising efforts are enhanced by effective partnerships with the campus community as well as external constituents including alumni, parents, corporations, foundations, volunteers and friends. Development areas include annual giving, leadership annual giving, major gifts, principal gifts, corporate and foundation engagement and planned giving, as well as alumni engagement. Prospect development, events and board management, stewardship, communications and advancement services are support services for the fundraising activities of the division.

College

University Advancement - 50000 College

College/School Information

PLEASE NOTE : This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the ‘Work History’, before you apply for this position. Failure to answer all required questions will cause the system to disqualify your application. You will be required to attach a cover letter and resume to successfully apply for this position. Applications must be submitted through the online application system to be considered.

This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

University Information

The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.

A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to- BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.

The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.

UNCW has been part of the University of North Carolina System since 1969.

Location of Workplace

Main UNCW Campus

Brief Summary of Work for this Position

Does managing a growing brand excite you? Do you have a passion for digital storytelling? If you have an eye for digital design and creative development, you might be the social media communication specialist we are looking for.
Within this role, which is a part of UNCW’s Division for University Advancement, you will oversee the social media operation from strategy and ideation to execution and evaluation – with the team’s help when necessary (no one is an island here!).
You will be directly contributing to the division’s delivery of exceptional content designed to inspire and engage to nearly 100,000 alumni throughout the world. Through your actions, collaborative efforts and data-driven decisions, you will manage all our current social media channels, evaluate new platforms to use, elevate our content and advance the fundraising goals of the division.

The content you create will help to shape our brand as the Seahawk community, both internally and externally, continues to grow.

Among the duties you will perform are:
• Creating and maintaining an active digital content calendar and associated workflows.
• Adapting visual assets to multiple social and digital platforms.
• Managing, writing, editing and proofreading content before publishing, ensuring consistent voice, correct grammar and strategic alignment to the division.
• Supervising all aspects of social media interaction between constituents and the UNCW Alumni Association.
• Tracking constituent and content analytics.
• Remaining up-to-date with content trends, constituent preferences and advancements in technology.
• Serving as a resource and strategic partner to various units across the division and campus.
• Driving participation and attendance in annual giving campaigns and alumni initiatives as well as help to steward donors and celebrate the impact of philanthropy at UNCW .
• Developing toolkits and manuals for alumni board members, social media ambassadors and campus partners for key division activities.
• Continuing to build and maintain trustworthy relationships within the division and with campus communicators across the university.

If the description above sounds like the right fit for you, then we’d love to hear from you. UNCW offers a flexible work environment with a combination of office-based and remote work.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred education, professional skills and experience

Preferred but not required:
• Non-profit or higher education experience
• Ability to analyze and interpret complex data
• Experience in managing a brand’s social media strategy for LinkedIn, Facebook, Instagram and Twitter
• Proven work experience as a social media manager
• Engage in diplomatic conversations to secure buy-in on proposed strategies
• Video shooting and editing experience
• Podcast experience
• Graphic design experience

Required Certifications or licensure

N/A

FTE

1.0 (40 hours per week)

Months Per Year

12 Months

Work Days

Monday - Friday; some nights and weekends required

Work Hours

8:00AM - 5:00PM

Type of Position

Permanent

Anticipated Ending Date if Time-Limited

Position Number

7929

Job Posting Date

06/20/2022

Posting Close Date

07/04/2022

Number of Openings

Single Incumbent

Special Notes to Applicants

EEO Statement

At the University of North Carolina at Wilmington ( UNCW ), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.

Eligibility for Employment

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. UNC Wilmington participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

External Link to Posting

https://jobs.uncw.edu/postings/24901
Applicant Documents
Required Documents

1. Resume
2. Cover Letter
3. List of 3 Professional References

Optional Documents Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * How do you measure social media impact? (3-4 sentences)
   
   (Open Ended Question)
   
   
2. * What is the social media campaign you were a part of that you’re most proud of? (3-4 sentences)
   
   (Open Ended Question)
   
   
3. * What approach(es) do you take to communicate effectively with a diverse team? (3-4 sentences)
   
   (Open Ended Question)
   
   
4. * How did you learn of this opportunity with UNCW? (2022)
   • UNCW Website
   • UNCW LinkedIn Page
   • UNCW Twitter Account
   • UNCW Employee Referral
   • UNCW Instagram Account (UNCW_jobs)
   • UNCW Job Alert
   • Chronicle of Higher Education
   • Diverse Issues in Higher Education
   • Glassdoor
   • Higher Ed Jobs
   • Hispanic Outlook
   • Indeed
   • Inside Higher Ed
   • North Carolina Job Network
   • Women in Higher Education
   • Craigslist
   • Other