Assistant Director of Marketing and Content Strategy

St. Lawrence University
New York, United States
Competitive Salary
Posted Date
Jun 21, 2022

View more

Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Level
Employment Type
Full Time

Reporting to the Director of Strategic Communications and Marketing, the Assistant Director will be one of St. Lawrence’s lead creative communicators and storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for managing the University’s social media channels and developing compelling written and visual content for a variety of audiences. The person will be a creative and strategic thinker who can amplify the impact of the content they are creating by shaping it for the right channels to drive engagement, and is eager to find new, strategic ways to build community and increase brand awareness in digital spaces.

Primary Responsibilities

  • Create original written and visual content – including copywriting, photography and video – that aligns with St. Lawrence’s content strategy to be used across the University’s social media channels, website and other digital platforms as needed
  • Oversee and execute the day-to-day social media responsibilities of St. Lawrence University’s primary social media accounts, including: crafting and posting compelling content for all users; maintaining a social media content calendar; monitoring and responding to comments and interactions, and sharing incoming messages with essential colleagues
  • Design and implement short- and long-term organic and paid social media campaigns; analyze, review, and report on effectiveness of campaigns in an effort to maximize results; regularly report on insights gained from social media monitoring and listening
  • Lead the University’s efforts in monitoring and evaluating new digital tools and emerging technologies to help inform University Communications’ content strategy and expand the University’s brand
  • Mentor and guide University departments on their social media strategies to ensure they follow best practices and that their presence aligns with the University’s brand and messaging platforms
  • Readily adopt and seek out content that amplifies the unique personality of St. Lawrence University and its engaged community of students, alumni, faculty and staff
  • Collaborate with University Advancement to plan and produce monthly Scarlet and Brown Podcast highlighting members of the Laurentian Community on what St. Lawrence and being a Laurentian means to them
  • Write and edit content for University digital and print publications as needed
  • Co-manage a team of University Communications’ student interns
  • Perform other duties as assigned

Due to the nature of social media management and crisis communications, this position will require some work outside of regular business hours (Monday-Friday, 8 a.m.-5 p.m.).

Minimum Qualifications

  • Bachelor’s degree; English, communications, journalism, marketing, history, or other writing-intensive field is preferred
  • 1-3 years of related work experience, including professional internships
  • Professional experience in social media storytelling, engagement and monitoring on Instagram, Facebook, Twitter, LinkedIn and emerging platforms, and in implementing institutional best practices and guidelines for departments throughout campus
  • Experience in multimedia asset creation and editing that includes photo and video as demonstrated in a digital portfolio. Experience with DSLR camera equipment a plus but not required
  • Excellent writing, grammar, and copyediting skills, with specific interest and experience in writing for social media using relevant conventions and voice
  • Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing
  • Familiarity with brand marketing concepts
  • Ability to work independently, as well as an appreciation for working within a highly collaborative team
  • Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members

Preferred Qualifications

Familiarity with higher education or nonprofit work that includes managing digital communities

Interested applicants must apply online at uploading all required materials which are defined in the “special instructions to applicant” section.  Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Paul Redfern, Vice President University Communications & Institutional Strategy,

All offers of employment are contingent upon the finalist successfully passing a background (including criminal records) check.

Located at 23 Romoda Drive, Canton, NY, St. Lawrence University is a coeducational, private, independent liberal arts institution of about 2,400 students from more than 40 states and 40 nations. The educational opportunities at St. Lawrence inspire students and prepare them to be critical and creative thinkers, to find a compass for their lives and careers, and to pursue knowledge and understanding for the benefit of themselves, humanity and the planet. Through its focus on active engagement with ideas in and beyond the classroom, a St. Lawrence education leads students to make connections that transform lives and communities, from the local to the global.

The University is committed to and seeks diversity among its faculty, staff and students. Such a commitment ensures an atmosphere that is diverse and complex in ways that are intellectually and socially enriching for the entire campus community. Applications by members of all underrepresented groups, as well as from individuals with experience teaching or working in a multicultural environment, are encouraged. St. Lawrence University is an Equal Opportunity Employer.

For additional information about St. Lawrence, please visit

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