Vice President for Enrollment Management
at Gardner-Webb University
Gardner-Webb University, a private, Christian
coeducational, residential institution with a strong emphasis on
the Liberal Arts, seeks an experienced, innovative, and visionary
Vice President for Enrollment Management to lead
the institution’s multifaceted recruitment and admissions efforts
at the undergraduate and graduate levels. Reporting directly to the
President, this senior administrator is responsible for designing
and implementing comprehensive strategies for continuing GWU’s
recent enrollment gains.
For complete information, see the
Search Profile at
About the University
Located on a beautiful 225-acre campus in the North Carolina
foothills in Boiling Springs, Gardner-Webb University (GWU) has
experienced remarkable growth, perseverance, and maturity over its
117-year history. Chartered in 1905, the University is a
flourishing national institution known for its outstanding core
academic curriculum, global emphasis on student missions, and
institutional commitment to large-scale service in its communities.
Dr. William M. Downs has served as president since July 1,
GWU provides quality undergraduate and
graduate education that is strongly grounded in the liberal arts,
while offering opportunities to prepare for various professions. A
Carnegie-Classified Doctoral/Professional University, GWU’s 5
professional schools and 12 academic departments offer more than 80
undergraduate and graduate major fields of study led by professors
hailing from prestigious educational institutions across the
In addition to growing residential
programs, Gardner-Webb has an extensive offering of online
degree-completion programs for undergraduates as well as an
impressive array of graduate degrees (both online and on-campus) at
the master’s and doctoral levels. Historically, the University has
played significant roles in teacher education and ministerial
preparation for church-related vocations. GWU also touts strengths
in nursing, business, fine arts, and the natural sciences.
The University holds firm to its
commitment to Christian principles and values as the best
foundations for developing human personality and building
community. Nationally recognized for its character-building
programs, Gardner-Webb challenges students to ignite their
passions, purposes, and professions within an environment that
challenges the mind, heart, and soul.
The enrollment of approximately 3,600
students, which includes the traditional day program, graduate
studies, and undergraduate online Degree Completion Program, is 66
percent female. There are 44 states, 28 foreign countries, and 93
North Carolina counties represented in the student population.
GWU is a NCAA Division I institution
with 22 intercollegiate sports and nearly 600 student-athletes. The
Runnin’ Bulldogs compete in the Big South Conference, Coastal
Collegiate Swimming Association, and Southern Conference. The
University holds 11 division and conference titles.
The Vice President for Enrollment Management
(Vice President) will shape and head a team charged with realizing
the enrollment goals articulated in the University’s
Strategic Plan for 2020–2025. This officer supervises the
offices of Admissions, Enrollment Marketing, Digital Learning, and
The University seeks an enrollment
leader who has a deep understanding of the current higher education
landscape, especially the paths to success for small, private
universities. The ideal candidate will be a master of
industry-standard best practices, while also embracing a
willingness to experiment and to take calculated risks with the
prospect of securing great institutional rewards.
The Vice President will work in a
data-rich and technology-driven environment that entails prospect
generation, new student recruitment, application review, and
extension of institutional aid. The Vice President will lead
targeted strategies that increase annual yield of new residential
undergraduates, commuters, transfers, degree-completion students,
adult learners, and graduate students (including doctoral
General Duties and Responsibilities
- Advance the mission, vision, and short- and long-term goals of
the University in coordination with the President.
- Serve as a member of President’s leadership cabinet.
- Communicate enrollment updates effectively to the university
community and to members of the Board of Trustees.
- Recruit, hire, train, retain, inspire, and hold accountable a
robust team of admissions counselors and staff.
- Create and execute recruitment plans that utilize all members
of the Admissions staff.
- Coordinate with University Advancement to leverage alumni
support for new student recruitment and scholarship support.
- Coordinate with Marketing and Communications to craft and
implement strategic initiatives that generate recruitment
- Coordinate with academic leaders to facilitate recruitment in
high-growth degree programs, either existing or new.
- Coordinate with Athletics to ensure that recruitment strategies
for student-athletes meet institutional enrollment goals.
- Travel to meet high school principals, guidance counselors,
students, and their parents as a representative of Gardner-Webb
- Conduct regular meetings of the Enrollment Management
- Serve as an advocate for the University in the community and
with local and state leaders.
- Work closely with the deans, directors, and chairs on their
- Perform other duties as assigned by the President.
- A master’s degree or an equivalent combination of education and
experience, along with at least four years of experience in
enrollment management initiatives at a higher education
- Strong technical, organizational, and data management skills
with a demonstrated understanding of and the ability to use the
latest technology for managing enrollment
- Excellent written and verbal communications, including
- Outstanding listening and strong relational skills
- Demonstrated drive to succeed in the highly competitive
Boiling Springs, North Carolina
One of the best places to live in North Carolina, Boiling
Springs is a small town with a population of more than 4,500
residents. The city’s downtown is a charming setting of boutiques,
restaurants, coffee shops, and stores. Just outside of town is the
Broad River and Broad River Greenway where day hikes and tubing are
With an overall cost of living less than the U.S. average,
Boiling Springs’ quiet streets make it a great place to live, with
most residents owning their homes. The public schools in Boiling
Springs are highly rated.
If big city adventures come calling, Boiling Springs is
perfectly situated to answer. The town is within an hour or less
drive from Charlotte’s bustling uptown sports scene, Greenville’s
destination downtown with its award-winning parks, restaurants, and
arts scene, or the charm of Asheville’s widely acclaimed
architectural treasures, culinary delights, and performing
Application & Nomination Process
Confidential inquiries are welcomed, and nominations are
- Application packet must include a) A letter of interest, b)
Current curriculum vitae or résumé, and c) At least four
references with full contact information including e-mails
(References will not be contacted without consent from
- Submit application packet (preferably as PDFs to
Gardner-Webb-VP-EM@myersmcrae.com. Review of applications
begins July 7, 2022. Applications will be accepted
until the position is filled.
Submit nominations to:
complete contact and e-mail information for the individual being
Kenny Daugherty, President of Myers
McRae Executive Search and Consulting, is assisting
Gardner-Webb University with this search. Request a conversation
regarding this search at
Gardner-Webb University does not discriminate based on race,
color, national origin, sex, disability, or age in employment for
any of its programs and activities.
Myers McRae Executive Search and Consulting