Digital Marketing Specialist - Marketing and Communications

Digital Marketing Specialist - Marketing and Communications

Southeast Missouri State University


Salary: Depends on Qualifications

Job Type: Full-Time

Job Number: 202200174

Location: Cape Girardeau, MO

Department: Marketing and Communications

Closing: Continuous

Position Summary
Digital Marketing Strategist
Marketing & Communications
Full-Time

The digital marketing strategist is responsible for the planning and content creation across Southeast Missouri State University's social media platforms as well as the planning, placement, and analysis of digital advertising across all channels. The digital marketing strategist will collaborate with a dynamic University Marketing team on both creative and analytics to showcase a robust campus and student life environment that speaks to prospective students while promoting engagement with current students and the greater Southeast community.

Primary Responsibilities

Create and execute a social media marketing strategy and content calendar that aligns with and effectively promotes the University brand

Build and execute social media content, campaigns and related day-to-day activities including monitoring on- and off- network social media activity, crafting and posting content and responding to constituent feedback

Develop, place, and manage paid digital advertising campaigns across all platforms (search, programmatic, and social media)

Monitor and analyze performance against effective benchmarks for measuring the impact of social media and online ad campaigns as well as analyze, review, and report on effectiveness of those efforts in order to maximize results

Provide content and coverage of events, news, and crisis communications

Identify, interpret, and capitalize upon social media trends and stay abreast of and adhere to social media platforms terms of use

Coordinate SEMO Social Ambassadors, an influencer marketing team providing user generated content

Serve as a resource for and keep departments informed and trained on social media policy, changes, and trends

Enthusiastically collaborate with team members to achieve University goals and create effective campaigns

Required Qualifications

Bachelor's degree in marketing, communications, journalism, public relations, advertising, or related field (Summer 2022 graduates will be considered).

Demonstrated experience of marketing and communications, including social media community, trends, and engagement strategies

Ability to understand or experience with digital ad placement and optimization

Experience with tools for analyzing and reporting on the effectiveness of digital marketing such as Google Analytics, social media insights, Google Ad and Tag Manager

Understanding of branding and graphic design principles and proficiency with Adobe Creative Suite

Excellent attention to detail, interpersonal, verbal, and written communication skills

Strong organizational and time management skills

Ability to work alternate schedules including evenings and weekends

Demonstrated commitment to a diverse work environment, including working with multicultural populations and an understanding of, and sensitivity to, issues affecting women and minorities

Required Information & Deadline
Application Deadline: To ensure full consideration, application materials must be received by June 29, 2022. The position is available immediately and will remain open until filled.

Required Information: Complete the online application by clicking on the APPLY button at the top of the page. You will need to submit the following for your application materials to be complete.

• Letter of interest addressing all position qualifications
• Current resume
• Names and contact information of three professional references, which may be requested at a later date if not submitted
• Link to portfolio or samples of work

To apply, please visit https://www.schooljobs.com/careers/semoedu/jobs/3596669/digital-marketing-specialist-marketing-and-communications




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