Online Adjunct Lecturer

Classification Title:

Adjunct Lecturer

Job Description:

The Opportunity:

Join the faculty of U.S. News and World Report’s 5th ranked U.S. public university at an exciting time of growth and opportunity. The online graduate program within the College of Journalism and Communications (UF CJC Online) seeks to find a qualified instructor for our course Measuring Social Change: Research and Evaluation taught in our 100% online Master of Arts in Mass Communication program with a concentration in Public Interest Communication.

Since 2012, UF CJC Online has transformed lives through graduate education founded in theory and influenced by industry. We offer the most comprehensive, digitally focused online graduate programs in the world. Students choose from eight master’s specializations and four graduate certificates that offer unparalleled opportunities for professional growth and advancement. UF CJC Online’s flexible programs are demanding by design and competitive by nature. Equipped with the skills needed to move communication forward, UF CJC Online graduates are an unstoppable force for the Gator Good.

Our program offers courses in a traditional fall/spring format (16-weeks each) and one summer semester (12-weeks). Learn more about our program at: https://onlinemasters.jou.ufl.edu/ .

Course:
MMC6936: Measuring Social Change: Research and Evaluation

Course Description:

This course will teach students how to identify insights that drive outcomes and impact organizations. Measuring and evaluating communications and engagement activities impact and highlight the objectives of an organization. Measurement and evaluation are how smart organizations learn, improve, and succeed and is instrumental to any organization.

Course Outcomes:
Upon successful completion of the course, students will be able to:

Explain measurement terminology. (CO: 1)

Explain how communications and public interest communication approaches contribute to an organization’s objectives and goals. (CO: 2)

Identify measurement and evaluation techniques. (CO: 3)

Formulate measurable objectives. (CO: 4)

Discriminate meaningful metrics from vanity metrics. (CO: 5)

Develop measurable actions within the PESO model (paid, earned, shared, owned). (CO: 6)

Identify measurement tools for research and data mining. (CO: 7)

Enhance a communications campaign for measuring impact. (CO: 8)

Explain big data. (CO: 9)

Outline communications measurement metrics. (CO: 10)

Identify measurable metrics for post-campaign reports. (CO: 11)

Create measurement reports and dashboards. (CO: 12)

Audit data sources, tools, and industry benchmarks. (CO: 13)

Identify benchmarks. (CO: 14)

Develop a measurement plan. (CO: 15)

Evaluate the convergence of media and the changing communications landscape. (CO: 16)

Investigate emerging trends and tools. (CO: 17)

Examine intelligent technologies. (CO: 18)

(CO = Course-Level Objective)

Our Commitment to Diversity, Equity and Inclusion:

The College of Journalism and Communications understands the importance of diversity as a contribution to the industries of journalism and communication in our increasingly multicultural nation and globalized marketplace. We value diversity and the development of competence in intercultural communication and behavior for all who are a part of our College, industry and society. We are committed to incorporating diversity and inclusiveness in our faculty, staff, students, curriculum, research, immersion properties and culture.

Basic Instructor Expectations:

The ideal candidate will be available to act as a Subject Matter Expert (SME) during July and early August to make some adjustments to this existing course. This includes the addition of more Public Interest Communication focused content and recording of new lectures. This revised course should be ready to teach for the Fall 2022 semester (Classes start August 24). The candidate/SME should then be available to teach this course in the Fall 2022 and future semesters.

• Prepare all course materials prior to the start of each semester.
• Meet Quality Assurance standards for course design.
• Take ownership of course material and make updates to content and assignments to ensure the information is current and accurate.
• Proactively engage with students throughout each week through meaningful activities that promote student academic growth.
• Engage with students in a professional and respectful manner. Promote a positive learning environment.
• Provide individualized, supportive and meaningful assignment feedback to further student learning.
• Provide students with clear assignment expectations including directions, rubrics and samples if necessary.
• Reply to student and staff inquiries within 48 hours.
• Grade all student work within 10-days of the assignment’s due date or within 10-days of the submission date if the assignment was submitted late.

About UF CJC Online

UF CJC online serves over 800 online only students and offers one MA degree with 8 concentrations and 4 graduate certificates. All operations for these programs (marketing, admissions, advising, etc..) are managed by our in-house staff. To learn more about UF CJC Online, visit: https://onlinemasters.jou.ufl.edu/

About the College of Journalism and Communications (CJC)

The College of Journalism and Communications has 74 full-time faculty members, 87 full-time staff and approximately 500 other classifications including but not limited to: Graduate Assistants, Post-Doc Associates, Adjunct Instructors, Student Assistants, and Other Personnel Services (OPS).

CJC has a total of four undergraduate academic departments: Advertising, Journalism, Public Relations, and Media Production, Management and Technology. In addition, the College is home to: The Brechner Center for Freedom of Information, Center for Public Interest Communications, STEM Translational Communication Center, Consortium on Trust in Media and Technology, Graduate and Research Division, The Agency, Division of Media Properties, and many support services.

To learn more, visit: https://www.jou.ufl.edu/

About the University of Florida

The University of Florida is a member of the Association of American Universities, is categorized in the Carnegie Commission’s top tier of research universities, and is ranked #5 among public universities by U.S. News and World Report. UF has a student body of over 55,000 who come from all 50 states in the United States and more than 100 countries. The university and greater Gainesville communities enjoy a diversity of cultural events, restaurants, year-round outdoor recreational activities, and social opportunities.

Expected Salary:

Commensurate with experience.

Minimum Requirements:

Master's degree and 3 years of experience.

Preferred Qualifications:

3 years professional experience in a directly related field (preferably working in the non-profit / Public Interest Communication space).

5+ years professional experience preferred.

3 years teaching experience in higher education.

Online and/or graduate level teaching experience a plus.

Experience with Canvas LMS preferred.

Special Instructions to Applicants:

Please submit the following materials with your application.

1. Cover Letter (Required)
2. Resume or CV (Required)
3. Teaching Philosophy Statement (Optional)

Diversity and inclusion make our program stronger, and so we seek applications and nominations from a broad spectrum of individuals, including women, veterans, persons of diverse backgrounds and persons with disabilities.

The final candidate will be required to provide official transcript to the hiring department upon hire. A transcript will not be considered "official" if a designation of "Issued to Student" is visible. Degrees earned from an education institution outside of the United States are required to be evaluated by a professional credentialing service provider approved by National Association of Credential Evaluation Services (NACES), which can be found at http://www.naces.org/

If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD). Hiring is contingent upon eligibility to work in the US. Searches are conducted in accordance with Florida's Sunshine Law.

This position is open until filled. Application review will begin immediately and continue until the position is filled.

Health Assessment Required: No