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Digital Marketing Coordinator (18016)

Employer
American University
Location
District of Columbia, United States
Salary
Salary Not Specified
Posted Date
Jun 10, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Other Communications, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .

Summary/Objective

The Digital Marketing Coordinator is part of the Communications and Marketing team at American University’s School of Education (SOE) and develops and delivers content that tells the SOE story through our digital channels. Essential duties include finding, creating, and curating content for SOE’s website, newsletters, and social media channels; developing a monthly calendar and annual content plan and updating it regularly; serving as editor and a principal contributor for the school’s website and e-news; and managing SOE’s social media content strategy across multiple platforms.

This team member is a storytelling hub for the school—working across departments to source content that is timely, engages and builds relationships with audiences, and helps stakeholders in the influencer community better understand the transformational teaching and research conducted by our faculty. The Digital Marketing Coordinator hones and expands the online presence and voice of SOE, helping develop SOE’s brand and message across multiple platforms.

The Digital Marketing Coordinator targets audiences and communicates with them through digital channels. The incumbent decides which assets best serve a project, including text, video, photo, GIF, infographic, and more, working to create or collect them. S/he creates content both independently and in collaboration with others and analyzes the impact of her/his efforts. This position prioritizes and manages a varied workflow; stays organized; and communicates well with team members, others in SOE, and colleagues in the larger AU community.

The Digital Marketing Coordinator may supervise Federal Work Study students and will consult with other university marketers, communicators, photographers, and videographers.

Essential Functions
  1. Content strategy, creation, and implementation: Under the direction of the Director, Strategic Communications and Marketing, and in collaboration with SOE leadership, develop SOE’s overarching digital content plan, including regularly updating web content. Create and curate stories from faculty, students, alumni, and staff.
  2. Analyze Outcomes: Stay up-to-date on best practices to identify possible changes in communication strategies, channels, etc. Regularly prepare and study websites, email, and social media analytics, using the information to brief the team and help inform goals, strategy, and decision making.
  3. Liaison to Central Units: Coordinate with other SOE units and UCM to ensure content is distributed through SOE and AU communication channels. Coordinate with UCM and other campus units to ensure that all news stories are properly tagged and appearing in the proper feeds.
  4. Other Projects: Duties as assigned.


Position Type/Expected Hours of Work
  • Full Time.
  • Coordinator/Analyst B.
  • Non-Exempt.
  • The Digital Marketing Coordinator is an integral part of a growing, two-person team.
  • Expected hours of work are 9-5, Mondays-Fridays, with very occasional (~5-7 times/year) evening and weekend event attendance required.
  • A hybrid work environment is supported.
Required Education and Experience
  • High school diploma or equivalent.
  • 1-3 years of relavant experience:
  • Superb writing, editing and proofing skills. Demonstrated ability to absorb and dissect complex topics, translating them to a wider audience in a relevant way.
  • Strong project management skills. Deadline-conscious and results-driven.
  • Excitement about shaping the digital strategies of a top-notch education school.
  • Must possess integrity, self-motivation, creativity, desire to learn, and ability to problem-solve.
  • Proficiency or excitement to quickly learn relevant software, including Adobe Creative Suite products (e.g. Photoshop, Illustrator, InDesign, and Premiere Pro) and Canva.
  • Demonstrated social media platform management fluency (Twitter, Facebook, Instagram, and LinkedIn), including community building, analytics, and campaign strategy and management.
  • Knowledge of best practices in online communications, including email writing, A/B testing, and analysis. Ability to think creatively about communicating key messages.
  • Knowledge of information architecture and web best practices to make recommendations about digital content organization, hierarchy, and presentation.
  • Experience with website editing and web content management systems; a basic understanding of HTML.
  • Experience with email software like Mailchimp or Emma.
Preferred Education and Experience
  • Bachelor's degree.
  • 3-5 years of relevant experience:
  • K-12 education, higher education, or non-profit communications background.
  • Degree in communications, marketing, visual arts, or related field.
  • Experience shooting high-quality photos and shooting/editing video, preferably with Adobe Premiere.
  • Familiarity with online measurement and assessment platforms and tools, such as Google Analytics, HootSuite, Facebook Insights, and experience in digital data analysis.
  • Experience creating eye-catching data visualizations and infographics.
Additional Eligibility Qualifications
  • Hiring offers for this position are contingent on the successful completion of a background check.
  • To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive .
Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University's unique benefit options .

Current American University Employees

If you are a current employee at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC

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