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Director of Marketing and Promotions

Job Details

Position Information

Position Information

Position Title Director of Marketing and Promotions Working Title Director of Marketing and Promotions Department 401120-Marketing Promotions & Advertising Pay Rate $80,000/year FTE 1.0 FLSA Exempt Position Number 999548 Classification CJS17 Special Instructions to Applicants:
A complete UCM electronic application for employment, cover letter and resume required. Incomplete applications will not be considered.

Initial review of applications will begin immediately and continue until the position is filled.

NOTE : A background check is required for the selected candidate of this position and any job offer is contingent on the results of this check.

The University of Central Missouri is an Equal Opportunity Employer and specifically invites applications from women, minorities, veteran status, and people with disabilities.

This is a full-time benefits eligible position. Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks paid vacation per year; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for employee, spouse and dependent children taking classes at UCM .

Working hours:
Professional hours Bargaining Unit No Work Location Warrensburg Campus Posting Date 06/03/2022 Closing Date Open Until Filled Yes Position Purpose
Develops and oversees the tactical and strategic planning and execution of all university marketing and promotional/communication efforts including marketing, public relations, media relations, publications, digital marketing channels, social media, university website, and alumni and foundation communications.

Develops and implements strategies to increase public understanding of, and support for, the university and its programs and goals. This position requires a skilled communicator able to work with the public and media.

Builds, leads, and manages a team of communicators responsible for advertising, internal campus communications, brand standards, publications, graphic identity, photography, videography, digital marketing, and social media.

Assists with campus-wide oversight, management, and support in crisis situations and serves on the university’s Emergency Operations Center.

Coordinates with staff members in Integrated Marketing Communications on daily basis to ensure timely and high-quality marketing and promotions/communication products for the University.

Serves as lead liaison between Integrated Marketing Communications and other internal campus stakeholders and external stakeholders.

Serve as primary contact and coordinator with major traditional media buyers/agencies.

Serves as lead writer as needed on high-impact pieces. Must be able to coach and teach advanced writing skills. Education & Formal Training Master's degree (Specify field(s) of study below) Other Education & Formal Training
Bachelor’s degree in the following fields of study: Communication, Marketing, Public Relations, Journalism, or related field required.

Master’s degree in the following fields of study: Communication, Marketing, Public Relations, Journalism, or related field preferred. Computer Skills Word-Processing, Spreadsheet, Presentation, Desktop Publishing, Web Page Maintenance Experience
Five (5) years of experience working in communications, public relations, or marketing required.

Three (3) years supervisory experience required.

Three (3) years of writing experience.

Progressive project management experience required.

Strategic planning required. Strategic planning experience involving social media, publication, and web-based projects preferred.

Promotional event organizational experience required.

Crisis communications experience preferred.

Other Experience Licenses, Certificates, Registrations, & State/Federal Requirements of Position: Criminal History check, Driver's license Other Licenses, Certificates, Registrations, & State/Federal Requirements Special Skills, Abilities, and Knowledge: Attention to detail, Budget-related skills, Knowledge of a University environment preferred, Physical abilities: mobility/strength/dexterity/balance/coordination/endurance, Supervisory skills, including motivation, delegation of duties, evaluation, etc, Management and/or administration skills, Ability to manage multiple concurrent projects and meet deadlines, Maintain confidentiality Other Special Skills, Abilities, and Knowledge
Communication skills, including oral, written, and/or nonverbal. Excellent command of English language, grammar, spelling and AP style usage. Ability to communicate using a variety of writing styles to a range of audiences.

Human Relations/Interpersonal skills. Must be able to interact with the public in a way that creates a favorable impression. Ability to understand, personally interact with and work with a wide variety of people.

Leadership skills, including organization, meeting facilitation, and/or project leadership. Ability to work with, motivate and lead a creative team of communication professionals.

Sensory abilities, including special vision and/or hearing requirements (specify): Must have full-spectrum color vision correctable to 20/20, including being able to distinguish varying shades of gray and amounts of contrast. Must be able to speak and hear clearly.

Mental skills, including concentration, memory, complex decision making, analytical thinking, and/or conceptual thinking.

Understanding of higher education administration.

Understanding of print, electronic and digital media.

Understanding of PR principles and practices.

Understanding of the political implications of words and actions, knowledge of protocol and social expectations. Specify sensory abilities: Physical & Environmental Factors: Other Physical & Environmental Factors
Prolonged computer use during peak periods. Lifting weight Special Working Conditions: Travel required, Professional appearance, Work in stressful conditions Other Special Working Conditions
On call/standby work required. Must be available during crisis situations as needed.

Irregular work hours – Attends/works numerous evening and weekend functions. Ability to Keyboard No keyboarding test required. Special Qualifications: Other Special Qualifications Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you understand that the university requires a background check for this position and that any job offer made to the selected candidate is contingent upon the results of this check?
    • Yes
    • No
Required Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents

Company

University of Central Missouri

The University of Central Missouri is an innovative school that offers a high-quality education while remaining one of the most affordable universities in the country.

The University of Central Missouri believes its responsibility is to enrich each student’s perspective through a cumulative experience that starts with academic rigor and integrates applied learning and servant-leadership opportunities. Our model of continuous learning allows each student to find and fulfill his or her own sense of purpose. By engaging students with multiple sources of learning and creating a dynamic environment that encourages individuals to find their passions and reach beyond themselves, UCM prepares students by giving them knowledge and experiences that broaden and deepen their education so they may flourish in a world of accelerated change.

The University of Central Missouri has two campus locations, a site office at Whiteman Air Force Base and an online presence. Both UCM campuses are centrally located in Missouri, which means you're close to just about everything.

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