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Director of Media Relations and Strategic Communications

Manhattan College
New York, United States
Competitive Salary
Posted Date
Jun 9, 2022

View more

Position Type
Faculty Positions, Communications, Other Communications, Public Relations & Advertising
Employment Level
Employment Type
Full Time
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The Director of Media Relations and Strategic Communications is a

key member of Manhattan College’s Marketing and Communication department, and will support planning and implementation of strategic communications to enhance the College’s reputation locally, nationally and internationally. 


The Director is responsible for developing public relations plans, media strategies, and integrated communications campaigns for key campus constituents, with the goal of promoting Manhattan College as a premier institution of higher learning. The position reports to the Assistant Vice President for College Advancement/Executive Director of Marketing & Communication.


The ideal candidate is an excellent writer who is able to work strategically, as well as tactically to achieve desired results. The position will work closely with Cabinet-level leadership and other departments on campus, including but not limited to Athletics, Health Services, Public Safety and Residence Life, on internal communications. 


The Director must be media savvy, and experienced in executing focused media and social media campaigns. They must be a quick learner and calm when dealing with multiple projects at the same time.


The Director produces communications of all types, including press releases, feature stories, media advisories, email campaigns, website content, and other promotional materials as needed. Experience in the use of various social media platforms and the ability to develop a plan and strategy for incorporating social media into overall media relations efforts is required.


Duties include:

  • Provide public relations counsel and ongoing support to all academic and programmatic areas campus-wide, including but not limited to communications strategy and planning, messaging, media outreach and social media.

  • Prepare stories on an ongoing basis, leveraging profiles, events and angles to support broader College messages.

  • Develop and maintain strong working relationships with key national, regional and local news media. Execute all aspects of media relations including story development, media targeting, pitching, and relationship management.

  • Secure media opportunities for College spokespeople and conduct interview preparation and media training.

  • Stay attuned to external news events and trends related to higher education, research, and innovation/entrepreneurship, leveraging information for media outreach and other visibility opportunities.

  • Remain current with new and emerging technologies and tools that can improve the strategic communications efforts of the College and its campaigns.

  • Develop, implement and maintain appropriate metrics to evaluate impact and effectiveness of external communications. Inform campus-wide communicators of PR procedures and best practices to encourage communications consistency.

  • Contribute creative public relations, communication and marketing ideas and content that advances the image of Manhattan College.

  • Utilize Cision media monitoring software to update media lists/outlets, create custom media lists, create reports on media placements, and monitor daily news/social media alerts.

  • Assist Athletics Department as needed with cross-promotion efforts for new hires, athletics/campus events, etc.


Required Qualifications:

  • Education: Bachelor’s degree in communication, English or journalism and master’s degree in public relations, journalism or related field is highly preferred.

  • Experience: 10 or more years of related experience.


Desired Skills and Experience:

  • Exemplary writing, editing, presentation and copy editing skills

  • Strong media instincts, with proven track record of media and/or social media success

  • Excellent organizational and time management skills

  • Ability to multitask and meet deadlines in a dynamic environment

  • Keen judgment and problem solving skills

  • Proficiency in Adobe Creative Suite (Acrobat, Dreamweaver, Photoshop

  • Experience with content management systems such as Cascade and Drupal 



Manhattan College is an independent Catholic coeducational institution in the Lasallian tradition. We expect our faculty, administration, and staff to be knowledgeable about our mission and to make a positive contribution to the mission. Applicants from historically under-represented segments of the population are encouraged to apply. We are committed to a diverse campus community. AA/EO Employer M/F/D/V


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