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Orientation Coordinator - Student Services Professional III (#514678)

California State University, East Bay
California, United States
$4,691.00 - $5,687.00
Posted Date
Jun 8, 2022

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Position Type
Administrative, Student Affairs, Other Student Affairs
Employment Level
Employment Type
Full Time
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Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). With an enrollment over 15,800 students, Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.


Salary Range: $4,691.00/month to $6,683.00/month. PLEASE NOTE: The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $4,691.00/month to $5,687.00/month.

Cal State East Bay offers a broad range of benefits that includes medical, dental, vision, retirement (CalPERS), 401k, 457, 403(b), dependent and health care reimbursement accounts, life insurance, vacation and sick, 13 paid holidays, one personal holiday and tuition fee waiver.

For more information on the benefits program, please visit


Under the general supervision of the Director of Student Life and Leadership, the Orientation Coordinator works collaboratively within the university community to plan and implement orientation programs for new students and their families. The Orientation Coordinator works to create a welcoming and engaging environment to integrate new students into the life of Cal State East Bay.  The Orientation Coordinator has overall responsibility for the logistics of all new student orientation programs.  Duties include actively planning, implementation and evaluation of Orientation activities that include both online and on-campus programs for incoming Freshmen, Transfer and Graduate students. In consultation with the several key University personnel (Director of the Academic Advising and Career Education, College Deans, Planning and Enrollment Management leadership, the Coordinator for the General Education Program, and many others), the Coordinator conceptualizes, develops, implements and evaluates programs designed to support the enrollment management efforts of the university with particular emphasis on the transition process of new students. The Coordinator focuses on several orientation program areas which include Freshman Orientation, Transfer, Graduate, and Online Orientation.

In addition, this position coordinates all Orientation evaluation efforts including program evaluation as well as longitudinal research to assess the influence of Orientation programs on the progress, success, and retention of students who attend versus those who do not, also using extensive communications knowledge regarding webpage design and new technology. The Coordinator provides lead work direction to a Graduate Assistant, several Student Assistants, and 50 Orientation Team Leaders, as well as manages the department’s external and internal communications for all Orientation programs, including the utilization of the university’s student  engagement platform (currently) BaySync, web pages, social media, email listservs, and other software, hardware, and web-based technology.


Conceptualize, develop and implement orientation programs, to include: Freshman, Transfer, Graduate and Online Orientation.

  • In consultation with the Director, work collaboratively with other areas of the campus community which include but is not limited to: Academic Advisement and Career Education, Enrollment Management, Academic Deans and departments, Associated Students, Inc., Campus Dining, Center for Careers in Teaching, Housing/Conference Services, Student Life and Leadership, Accessibility Services, Financial Aid, General Education, Renaissance Scholars Program, Information Technology, Parking and Transportation Services, Student Center for Academic Achievement, Student Health Services, Counseling and Psychological Services, Pioneer Bookstore as well as University Honors and Scholars Program, to plan Frosh, Transfer, and Graduate New Student to ensure the academic and social transition of new students, as well as their family members. Ensure that all Orientation registration forms and fees are processed correctly and efficiently.
  • Work collaboratively with other New Student Programs staff members to coordinate on and off campus marketing efforts. Work closely with Communication Services in the preparation of copy for Orientation publications (handbook, flyers, press releases) and web site.
  • Work with the Director of Student Life and Leadership to track the Orientation program budget including monitoring and reporting expenditures.
  • Coordinate the publication of the Orientation student handbook and related newsletters and coordinate academic year events that will serve as an extended orientation component.
  • Depending on program areas, responsibilities may also include designing and facilitating specialized orientation sessions for students in the University Honors Program, Renaissance Scholars Program, EOP and Freshman Programs as well as for each academic college and undeclared students.
  • Take major responsibility for managing the ongoing development, review and updating of online orientation programs.

Select, train and provide lead work direction to Orientation Interns and Orientation Team Leaders.

  • In consultation with the Director, recruit, select and hire the Orientation Interns, who serve as advanced paraprofessional student leaders.
  • In consultation with the Director, recruit, select and hire the Orientation Team Leaders. Lead the interview processes and present recommendations to the selection committee.
  • Coordinate the training of the Orientation Interns as well as the Orientation Team Leaders.  Establish and implement a rigorous training structure (quarterly leadership class/coursework, weekly training meetings, and two off-campus overnight retreats) designed to build interpersonal skills for both Orientation Interns and Orientation Team Leaders.
  • Provide counseling and advisement to student leaders to assist in the resolution of interpersonal issues. Coordinate welcome and recognition events for Orientation Intern and Orientation Team Leaders.

Assist in the development and implementation of goals and programs in Student Life and Leadership.

  • Provide support to the programming efforts and functions of the office by helping to facilitate a broad range of campus programs related to student recruitment and retention
  • Participate in the leadership mission through conducting presentations, facilitating workshops and participating in leadership training and retreats.
  • Participate in overall management and development of programs, policies and procedures that connect Orientation with other University service areas.
  • Work closely with other Planning, Enrollment Management and Student Affairs Division professionals and university staff, participate in regular staff meetings, serve as a member of various work groups and committees and represent the office at university functions and on university committees, as required.
  • Incorporate the following student development themes into programs and services whenever feasible:  self-concept, social responsibility, financial responsibility, safety and wellness, and cross-cultural awareness.

Design and implement Orientation program evaluation efforts.

  • Design effective Freshman, Transfer, Family, Spanish Language Family, and Online Orientation participant satisfaction surveys via BaySync.
  • Compile all Orientation survey data into quantitative and qualitative reports to be distributed to the campus community - integrating evaluation summaries and pertinent data.
  • Work collaboratively with the Director to create reports based on the Freshman, Transfer, Family, Spanish Language Family, and Online Orientation Survey data which will be distributed campus-wide.
  • In consultation with the Director, design a longitudinal study that compares the academic progress, success and retention of those students who attend Orientation with those who do not.


  • General knowledge of the principles, practices and trends in the field of Student Affairs.
  • General knowledge of the principles, practices and trends in New Student Orientation Programs.
  • Ability to analyze complex situations accurately and adopt effective courses of action.
  • Ability to plan, coordinate, and execute complex, concurrent programs
  • Ability to establish a cooperative working relationship with students, student organizations, campus departments, and the public.
  • Experience and ability to work with a diverse student and campus population.
  • Experience in student affairs, student life, student involvement, orientation, and/or related fields.
  • Ability to communicate effectively orally and in writing, and through the use of various technologies including web.
  • Ability to work with web-based programs and applications for communication, data gathering and analysis.
  • Ability to work independently and represent the Director at designated university functions.
  • Ability to carry out a variety of professionally complex assignments without detailed instructions. Develop plans and approaches to situations where few precedents or guidelines exist.
  • Ability to work on multiple projects with multiple deadlines and objectives.
  • Ability to produce extremely visible programs with political sensitivity.
  • Ability to work with constant interruptions in a somewhat noisy environment.
  • Ability to work evenings and weekends when required.
  • Knowledge of online orientation development and related computer skills.
  • Knowledge of social networking trends and related computer skills.
  • Strong knowledge of Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.



Possession of these knowledge and abilities is typically demonstrated through the equivalent of three years of progressively responsible professional student services work experience. One year in the program area to which assigned may be preferred but is not required.

A master’s degree in Counseling, Clinical Psychology, Social Work, or a directly related field may be substituted for one year of experience. A doctorate degree and the appropriate internship or clinical training in counseling or guidance may be substituted for the three years of experience for positions with a major responsibility for professional career or personal counseling.


Equivalent to graduation from a four-year college or university in a related field, including or supplemented by upper division or graduate course work in counseling techniques, interviewing, and conflict resolution where such are job-related. 


  • Three years of experience in student life, new student orientation, academic advisement, and outreach or student support services.
  • Working knowledge of orientation and transition issues including policies, procedures and practices to produce educationally and philosophically sound programs.
  • Working knowledge of student development theory and research.
  • Ability to research and apply research in related topics.
  • Ability to employ positive advisement and counseling skills.
  • Ability to communicate (verbal and written) effectively with a variety of on-and off-campus constituents.
  • Ability to design and update electronic media including those that are web based and/or internet technology.
  • Ability to act and use excellent judgment in a fast paced, service-oriented daily operation.
  • Ability to work in a highly collaborative, team-oriented environment. 


Satisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment.  Cal State East Bay will issue a conditional offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Unsatisfactory results may also affect the continued employment of current Cal State East Bay employees who were conditionally offered the position.

All background checks are conducted through the university's third party vendor, Accurate. LiveScan is conducted through the University Police Department.


As an Equal Opportunity Employer, Cal State East Bay does not discriminate on the basis of any protected categories: age, ancestry, citizenship, color, disability, gender, immigration status, marital status, national origin, race, religion, sexual orientation, or veteran's status. The University is committed to the principles of diversity in employment and to creating a stimulating learning environment for its diverse student body.


All California State University campuses, including Cal State East Bay, are smoke and tobacco-free.  For more information, please visit our website at

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the Cal State East Bay Annual Campus Security Report is available at:



Cal State East Bay is not a sponsoring agency for Staff or Management positions and we are not an E-Verify employer.


The incumbent in this position may be considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and will be required to comply with requirements set forth in the CSU Executive Order 1083 as a condition of employment.


CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at and questions may be sent to


Please visit and under New Employment Site, please click on Faculty, Staff and Management Employment Opportunities.















































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