SOCIAL MEDIA MANAGER

Under the direction of the Director, Digital and Web Strategy, the Social Media Manager provides leadership and professional expertise in the areas of social media campaigns and channel management for the college, follower engagement, marketing, marketing campaigns, analytics, and creative content development. The Social Media Manager also monitors account activity and leads the efforts to remain relevant, engaging and on the leading edge of social media content that effectively and successfully tells the Ithaca College story and is aligned with an integrated communications plan.

SUPERVISION

This position reports to the Director of Digital and Web Strategy. This position supervises freelance videographers, photographers, copyeditors, and student employees.

POSITION RESPONSIBILITIES

• Oversees efforts for all primary College social media accounts (LinkedIn, Facebook, Instagram, Twitter, etc.)
• Collaborates with Director of Digital and Web Strategy to drive social media strategy and implementation in alignment with the college’s goals and integrated marketing/communication campaigns.
• Assess paid and organic social media strategy for the college in alignment with goals for enrollment, alumni relations, philanthropy, and a positive student community experience
• Develops well-conceived and crafted content to advance the College’s social media presence that builds and strengthens the engagement of the College’s audiences.
• Participates in content creation and publishing, including storytelling, video/photo generation, and calendaring.
• Stays abreast of current trends and accessibility best practices in social media platforms and tools, making recommendations for content strategy on existing channels, and/or creation of presence on new channels, in line with marketing efforts.
• Monitor and analyze the college’s impact in social media, tracking and reporting on sentiment, reach, engagement, conversions, risk factors, and other indicators.
• Support and work collaboratively with IC’s schools and departments in their social media initiatives, providing best practices and resources to engage and grow audience in alignment with college-wide marketing campaigns. Develop and implement social media policy and training.
• Lead a student think tank for the development of specific social media content and guide the group on content strategy and execution.
• Demonstrate and continue to develop a keen awareness of issues of diversity, equity, inclusion, and belonging, and contribute to cultivating a college community that is welcoming and respectful. Demonstrate civil and inclusive behavior when interacting with staff, faculty, students, and visitors to the college. Promote a flexible, collaborative, and inclusive work and living environment and engage in educational opportunities to increase awareness and understanding of diversity and inclusion.

POSITION QUALIFICATIONS

Bachelor’s degree, preferably in journalism, communication, marketing, or a similar field; One-three years of related experience; Experience managing accounts on both established and emerging social media platforms; Proven experience managing one or more social media accounts for an established brand; Strong written, verbal, and visual communication skills; ability to craft engaging content for a wide variety of channels, formats, and audiences; Experience creating, curating and managing published content including photo, video, and written; Strong interpersonal skills and the ability to effectively work and interact respectfully within a diverse and inclusive environment; Ability to innovate, evaluate, and bring new practices into the fold of social and non-social communications; A strong sense of creativity, fun, and humor, balanced by a disciplined commitment to planning, tracking, and learning; Ability to form strong collaborative partnerships inside and outside IMC teams; Experience using social media monitoring and analysis to drive decisions and plans; Track record of developing social plans and content that meet both institutional objectives and audience interests; Demonstrated understanding of the role of social in larger communication mix; Ability and willingness to work evenings and weekends, with occasional travel for photo and video shoots or event coverage.

HIRING RANGE: $52,000 - $55,000

WORK ENVIRONMENT

Most of the work of the incumbent is carried out within a generally accessible, safe, indoor environment, with the availability of remote work. The incumbent may be required to work some evenings and weekends and may be required to attend various college functions during and after normal business hours, which may result in a need to travel to and from campus events, held both on and off campus. Some events may be held in an outdoor environment where the incumbent may be exposed to inclement weather. The incumbent will be required to operate a personal computer and associated equipment such as computer printers and other office equipment used in the day-to-day operations.

ABOUT ITHACA COLLEGE

As an employee at Ithaca College, you’ll get much more than a competitive salary and the traditional advantages. We pride ourselves on providing our benefit-eligible employees with the most comprehensive benefits possible, including work/life balance, generous paid time off policies, career-enhancing trainings, employee and dependent tuition assistance, and opportunities to give back to the community. Beyond benefits, you’ll enjoy the kind of uniquely rewarding work environment that can only be found in a vibrant college community.

APPLICATION INFORMATION

To apply, please submit cover letter, resume and list of three professional references.

Visa sponsorship is not provided for this position.

Ithaca College is committed to building a diverse academic community and encourages members of underrepresented groups to apply. Experience that contributes to the diversity of the college is appreciated.