This job has expired

Marketing Account Director (13616)

Employer
American University
Location
District of Columbia, United States
Salary
Salary Not Specified
Posted Date
Jun 8, 2022

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
You need to sign in or create an account to save a job.


Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .

About the Department/Unit

American University has an incredible story, and it's our job to tell it. The UCM team integrates many creative elements - communications, marketing, publications - to share AU voices, opportunities, and experiences to the entire world. We deliver outstanding expertise and exceptional content that showcases the university's high-caliber scholarship, research, and teaching.
The division provides the marketing tools and experience that push the university's brand forward. Our expertise includes media relations; brand development; content strategy; web communications and social media; writing, editing, and design; photography; and video.

Summary/Objective

The Marketing Account Director position is part of University Communications and Marketing and reports to the Assistant Vice President for Marketing. This position is the lead point of contact for campus partners to develop and implement marketing strategies and manage integrated marketing efforts to support the university’s strategic plan goals. This position serves as a project leader for the UCM team and is the main liaison between external divisions and internal team members. They work on strategy development, planning, project management and brand integration, ensuring that the university brand strategy is considered in all marketing initiatives. This position collaborates and coordinates the work of the UCM team (including: writers/editors, designers, production, video, photography, and digital professionals), with advertising/media agencies and other outside vendors to implement developed strategies.

Essential Functions
  • Account direction for university initiatives, institutional commitments, and key campus partners: Develop relationships with key partners, including leadership in schools, divisions and/or departments (including colleagues at all levels: Deans, AVPs and VPs) to better understand division objectives and how they complement and support established university objectives.
  • Project Team leadership: Lead the strategic efforts for internal and external marketing initiatives, and guide creative, PR, and digital teams (as applicable) to ideate and execute using creative brief, institutional goals, and competitive insight; Manage development and implementation of marketing initiatives including creative, budget, production schedules, approvals, and execution.
  • Brand and Reputational Marketing: Support AVP and VP of Communications as part of brand strategy team to lead and implement brand initiatives that positively position American University with higher education peers, the AU community, and prospective audiences; University brand initiatives range from on-campus speakers that align with the Challenge Accepted mission and message to university partnerships with DC-based sports franchises to amplify the AU brand message through the region.
  • Budget oversight: Present thoughtful and fiscally-responsible marketing and media recommendations to clients; Work closely with production manager (and others) to ensure that budgets are being met and communicated; Maintain project budgets, as assigned.
Supervisory Responsibility
  • Although this position does not oversee any direct reports, the person in this position will be required to lead project teams that could include as many as five to seven professionals.
  • The person in this position will interact with individuals at all levels of the institution from deans and cabinet members to alumni, donors and students.
  • They must build productive, professional, and respectful relationships with university stakeholders and outside vendors and provide brand and campaign guidance while maintaining collaboration.
  • This person must be able to respond strategically and act quickly to provide marketing support and guidance for new, or unplanned university initiatives that align with institutional priorities.
Work Environment
  • This position reports directly to the Assistant Vice President for Marketing and works closely with communications, marketing and/or enrollment contacts at American University’s Colleges, Schools and Divisions as well as colleagues in University Communications and Marketing (UCM), including the other UCM AVPs and VP for Communications.
Position Type/Expected Hours of Work
  • Full Time
  • Project leader/Advisor A
  • Exempt
Required Education and Experience
  • A bachelor’s degree in marketing or related field is required.
  • At least seven years of progressively responsible work-related experience, including experience in a client service role.
  • Marketing and advertising experience is a must.
  • Proven ability to research, plan, manage and analyze complex projects from start to finish.
  • Ability to evaluate marketing challenges and use knowledge and insights in order to develop and implement marketing strategies is a must.
  • Knowledge of marketing approaches including integrated marketing and content marketing strategies.
  • Familiarity with developing and launching paid media campaigns, including print, TV, radio, social media, digital, and emerging platforms (ie: OTT).
  • Proven ability to work with clients and creative team members on a variety of projects under tight deadlines.
  • Creative, strategic thinker that can effectively collaborate with other creative colleagues.
  • Organized, detail-oriented, responsive, and proactive self-starter
  • Knowledgeable, confident speaker and presenter.
Preferred Education and Experience
  • Professional experience with fundraising campaign strategy is preferred.
  • Higher education experience is a plus
Additional Eligibility Qualifications
  • Hiring offers for this position are contingent on successful completion of a background check.
  • To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive
Others
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
  • For more information or assistance with the American University careers site, email theworkline@american.edu.
Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University's unique benefit options .

Current American University Employees

If you are a current employee at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC

You need to sign in or create an account to save a job.

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert