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Executive Director of Communications and Marketing

Employer
Indiana University: College of Arts & Sciences
Location
Indiana, United States
Salary
$90,000.00 - $105,000.00
Posted Date
Jun 8, 2022

View more

Position Type
Executive, Executive Directors
Employment Level
Executive
Employment Type
Full Time
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The College of Arts and Sciences at Indiana University Bloomington is seeking an experienced Higher Ed marketing professional to lead communications and marketing within IU Bloomington’s largest school. The College is the dynamic hub of a prestigious R1 public university, with internationally renowned faculty serving 10,000 students and 225 academic programs on IU’s flagship campus—widely recognized as one of the most beautiful in the nation. The Executive Director will lead a team of experienced and skilled communications and marketing professionals to develop and execute strategies aimed at growing student recruitment and retention while strengthening brand identity and value recognition.


Job Summary:

Department Specific Responsibilities

  • Manages brand identity and standards
  • Maintains high expectations for quality and integrity in messaging, products, and practices
  • Ensures that messaging prioritizes creative storytelling that is meaningful to the target audiences and delivers strong ROI
  • Establishes long-term operational objectives in consultation with the communications and marketing team
  • Provides strategic direction and guidance on high-priority communications and marketing initiatives
  • Utilizes data and market research to drive decision-making regarding marketing strategy
  • Governs and sets policy across a distributed marketing and communications model of College partners
  • Maintains a collaborative, inclusive, and creative work culture for communications and marketing team
  • Reports regularly to the executive dean of the College on C+M operations, strategy, goals, and progress
  •  Advises the executive dean on communications strategy related to externally facing issues and contributes to the development of critical communications as needed
  • Consults with C+M leaders at the campus and university level to assure that the College is informed of and represented in IU strategic planning and operations; represents the College in campus and university-wide C+M meetings
  • Manages relationships with C+M partners at many levels, including IU Studios; the core College and the College’s three schools (Eskenazi School of Art, Architecture and Design, Hamilton Lugar School of Global and International Studies, and The Media School).
  • Ensures equity and inclusion in C+M practices
  • Manages the hiring, promotion, and performance management of communications and marketing personnel
  • Determines how to allocate communications and marketing resources to best support the work of the C+M team
  • Makes budgetary proposals based on resource needs and ensures cost containment
  • Prepares reports and summaries for senior administration, executive, and advisory committees
  • Advocates for the advancement of marketing and communications technologies and initiatives as needed in the College

General Responsibilities

  • Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
  • Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Communications Generalists and/or Communications Assistants.
  • Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
  • Reviews drafts of communications and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
  • Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
  • Assists in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
  • Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
  • Provides guidance to lower-level Communications Leaders.


Qualifications:

EDUCATION

Required

  • Bachelor's degree in communications, journalism, English, public relations, or related field

Preferred

  • Master's degree 

WORK EXPERIENCE

Required

  • 4 years in relevant field
  • 1 years of management experience in relevant field

Combinations of related education and experience may be considered

SKILLS

Required

  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Excellent organizational skills
  • Excellent collaboration and team building skills
  • Effectively coaches and delivers constructive feedback
  • Instills commitment to organizational goals
  • Demonstrates excellent judgment and decision making skills
  • Effective conflict management skills
  • Builds and manages effective teams

 

Working Conditions/Demands:

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

The College values diversity, equity, and inclusion as a core strength and essential element in the success of its educational mission. [For full diversity statement, click here]

More information about the College of Arts and Sciences at Indiana University may be found here.

 

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.

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