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Marketing Specialist for the Division of Extended Studies

Employer
Colorado State University Pueblo
Location
Colorado, United States
Salary
$50,000.00 - $58,000.00
Posted Date
Jun 8, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time
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The University provides a broad array of credit and non-credit courses, seminars and workshops through the Division of Extended Studies. Some programs are offered on campus and others at off-campus sites more convenient to persons living outside of Pueblo. Off-campus instruction sites include Colorado Springs and Fort Carson.

The Division of Extended Studies provides courses to part-time and non-traditional students. Many educational methods - classroom instruction, correspondence courses, online courses, conferences, workshops and seminars - are utilized to expand educational access and meet the needs of students at convenient times and settings. Students may earn academic credit toward a degree, study for career advancement, or pursue cultural and vocational interests.

Description of Job

Under the direction of the Dean of Extended Studies, the Marketing Specialist is responsible for leading the artistic and design direction for all CSU Pueblo Division of Extended Studies marketing materials. The Marketing Specialist will help design and market multiple programs within the division, including but not limited to: Online Programs, High School Programs, Short Courses and Conferences, Independent Study, and the Interdisciplinary Studies degree, as well as the Tower/Fort Carson campuses. Any additional exterior marketing efforts will be coordinated by this position. This position will manage the Social Media outlets and maintain active engagement for multiple programs.

This position reports to the Dean of Extended Studies and requires a physical presence on the CSU Pueblo campus during daily working hours. This position may require some after-hour, evening, and weekend support.
 
Primary Duties

  • Serve as the primary creative designer for publicizing the programs and courses in Extended Studies. This will include use of Social Media posts, flyers, brochures and other mailers. Manage social media posts on a weekly basis as well as inform campus, students and the community stakeholders of the multiple programs in Extended Studies.  Responsible for updating the Extended Studies website and ensuring that programs are described accurately.
  • Collaborate with Extended Studies staff, academic department partners, community constituents, and external vendors to ensure on-time and within- budget completion of marketing projects and proposals. Coordinate contracts and review initial proposals for additional marketing opportunities
  • Work directly with the office of Marketing and Communications to ensure brand compliance and coordinate efforts with larger campus operations. Represent Extended Studies at campus functions, education fairs and community engagements in both Pueblo and Colorado Springs as well as other designated events
  • Provide data on enrollment increases due to marketing efforts, specifically illustrating the return on investment for larger marketing efforts.  Maintain an archive of all marketing materials, partner agreements, and marketing budget documents.

Ancillary Duties:
Other duties as assigned.

 

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights


Minimum Qualifications

  • Bachelor’s degree in marketing, communication, business or related field from a regionally-accredited institution
  • Understand the demands of digital and print design
  • Project management skills
  • Ability to think critically and solve problems with a strategic focus on creative contributions to marketing efforts
  • Ability to quickly understand written communication and identify meaning and intent
  • Ability to communicate with people effectively and be part of a team-oriented culture
  • Experience with basic office software including Microsoft Word, Excel and Outlook.
  • Experience with creative design software on the Macintosh platform, including Adobe Photoshop, InDesign, Illustrator, Pagemaker, Photo Software Preview and Graphic Conversion Software
  • Minimum 1 year experience in marketing and/or web content development

Preferred Qualifications

  • Knowledge of Adult Learning programs including: Non-traditional student programs, Online Programs, and Graduate programs
  • 2 or more years’ experience in marketing and/or web content development
  • Fluency with oral and written Spanish
  • Experience with photographic direction and composition
  • Experience with general digital and event photography with knowledge regarding file/archive management

Condition of Employment
Evidence of your being fully vaccinated for COVID-19, or applicable exemption, is required as a condition of employment with CSU Pueblo. Employment is contingent upon your submission of records showing full vaccination for COVID-19, or receiving the first dose of a two-dose vaccine—or a single dose vaccine—before your hire date and submitting evidence of a second dose (as necessary, based on vaccination type) within 30 calendar days of your hire date, or completion of an exemption before your hire date.

Information about medical and non-medical exemptions is available at https://www.csupueblo.edu/coronavirus/vaccinations/index.html. Those employees who qualify for an exemption may be required to follow additional public health requirements or precautions, such as isolation, quarantine, testing, or other measures, particularly if there is a COVID-19 outbreak, in accordance with the direction and guidance of public health officials and University and CSU System policy.

 

Supplemental Information

All interested candidates must apply through the on-line application system. No other format of application materials will be accepted.

Applicants must attach the following documents, in order to be considered for this position: 

  • a letter of intent (cover letter);
  • a current resume or CV;
  • unofficial or official transcripts showing required degree conferred; and
  • Additionally, applicants must include current contact information for three professional references, either to the online application or as an attachment.

    Applications submitted without the required attachments/information above will be considered incomplete and will not move forward in the selection process. Once submitted, applicants will not be able to make changes or add information to their application packet, with the exception of their personal contact and demographic information.

    Early submission of application materials is encouraged. Screening of application materials will begin immediately and continue until filled, but those applications received prior to 11 pm (MST) on Monday, June 20th, 2022 will receive full consideration.

    About Colorado State University Pueblo
      Colorado State University Pueblo is a comprehensive state university with an enrollment of 4,000 students.  CSU Pueblo provides relevant professional coursework and superior instruction with a small student-to-faculty ratio for an ever-changing global economy.  Students can choose from 35 undergraduate programs with 81 fields of study in the College of Science, Technology, Engineering and Mathematics; the Hasan School of Business; the College of Humanities, Arts and Social Sciences; and the College of Health, Education, and Nursing; and 13 graduate programs.
     
     CSU Pueblo is dedicated to interdisciplinary learning and entrepreneurship that elevates our people and our community, creates educational opportunities, fosters unique collaborations, and supports inclusion, access, and affordability as a gateway to the world. CSU Pueblo is equally committed to serving the diverse population of the region; this emphasis is reflected in the demographic characteristics of the student body. Because more than 25 percent of our students are Hispanic, the Federal Government has designated CSU Pueblo a Hispanic Serving Institution.  Besides reflecting our commitment to serve this critically important and rapidly growing segment of the student population, that designation also allows the University to compete for certain federal grant funds to support its ability to better serve all students.  
     
     Among its unique features, CSU Pueblo is one of seven schools in the nation to offer a degree in mechatronics, which combines electrical and mechanical engineering. The Hasan School of Business ranks among the top 15 percent of all business schools internationally with graduate and undergraduate programs in business administration accredited by the AACSB International Board of Directors. The College of STEM houses an undergraduate engineering program that was ranked in the nation's top 100 by U.S. News and World Report.  CSU Pueblo has an ever-changing campus landscape that features a newly renovated Library, a new general academic classroom building, and a newly renovated and expanded student center.
     
     At CSU Pueblo, Student Life offerings have increased significantly with the transition of the campus from a commuter environment to a more traditional collegiate experience.  Competing at the NCAA Division II level, CSU Pueblo is a member of the Rocky Mountain Athletic Conference and offers 22 varsity intercollegiate sports and also has active intramural and club sports teams that allow students to get involved in campus life.

    Colorado State University Pueblo offers a comprehensive benefits package including:

  • Medical Insurance and Prescription Drugs 
  • Dental Insurance 
  • Vision Insurance 
  • Flexible Benefit Plan 
  • Basic Term Life Insurance 
  • Voluntary Term Life and AD&D Insurance 
  • Long-Term Disability Insurance 
  • Employee Assistance Plan (EAP) 
  • Travel Accident Insurance 
  • Voluntary Critical Illness and Accident Insurance 
  • Wellness Incentive Program
  • Annual & Sick Leave 
  • Retirement Plans
  •  
     About Pueblo, Colorado 
      The city of Pueblo is a historically and culturally rich, diverse city of more than 100,000, located in the southern part of the state along the Arkansas River near the Wet Mountains and the majestic Sangre de Cristo range. Pueblo enjoys ideal year-round climate with four distinct mild seasons, crisp mountain air and 300+ days of sunshine per year. Pueblo attracts outdoor enthusiasts to a full slate of summer and winter recreational activities, encompassing water sports at Lake Pueblo, biking or running along Pueblo's beautiful river trail system, golfing, tennis, hiking or skiing in the mountains to the west.  The region is heavily agricultural, with large and small-scale farming and ranching, and a diverse mix of service, manufacturing, and technology industries.
     
     CSU Pueblo is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final candidates being considered for employment. Background checks may include, but are not limited to, criminal history (felony and misdemeanor), national sex offender search, and/or motor vehicle history. Candidates who are extended an offer of employment must submit to and pass a background check prior to beginning employment. Some positions depending on the job duties may be required to complete a DMV and/or credit check.
     
     The University reserves the right to check additional references, with prior notification given to the candidate.
     
     Note: The successful candidate must provide official transcripts of academic work completed and, under U.S. Citizenship and Immigration Services regulations, be able to submit evidence of the ability to accept work in the U.S. by the day employment begins.
     
     
    It is the policy of Colorado State University Pueblo to provide reasonable accommodations for employees and applicants with disabilities.  If you need accommodations, please contact the Office of  Human Resources& Institutional Equity at (719) 549-2441 or hr@csupueblo.edu.
     
     In compliance with the Clery Act of 1990, the University's annual security report is available at: https://www.csupueblo.edu/campus-safety. 
     
     Colorado State University Pueblo is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status. Additionally, the University complies with all other relevant, federal, state, and local laws regarding employment practices.

     

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