Chief Marketing Officer

Sam Houston State University
Texas, United States
Salary Not Specified
Posted Date
Jun 3, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors, Other Executive
Employment Type
Full Time
Posting Details

Posting Information

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

Requisition 202200027ES Title Chief Marketing Officer FLSA status Exempt Hiring Salary
Commensurate with education and experience. Department Office of the President Division Office of the President Open Date 06/03/2022 Open Until Filled Yes Educational and Experience Requirement
Ten plus years of demonstrated success and subject matter expertise in brand strategy, brand marketing, media relations, communications, publications, and campaign execution. Bachelor’s degree required. Master’s degree in relevant discipline preferred. Nature & Purpose of Position
Leads the University’s marketing and communication efforts. Assists the President and President’s Cabinet in providing expertise and leadership on university marketing and communication strategies and execution. Primary Responsibilities
Member of the President’s Cabinet. Serves as the University’s Chief Marketing and Communications Officer, supporting the President and University on matters of strategy, tactical and operational communications. Develops and continually expands a broad knowledge and thorough understanding of the market trends and forces shaping the brand; drives the planning and implementation of a comprehensive strategic marketing and communications plan for the University that will enhance the University’s position within its market and beyond. Provides strategic support to integrate marketing efforts, unify messaging, and advance the University’s image. Serves as leader, adviser, and enabler for enhanced marketing and communications initiatives based on research and other data. Develops and makes the case for the marketing investment and budget; develops and establishes measurement standards for all marketing and communication activities including financial goals; measures and reports return on investment. Develops a robust digital strategy that deepens the University’s engagement with priority audiences. Evaluates and advances existing digital and web initiatives. Provides central leadership for the University’s website and ongoing support to build relationships among marketing, academic, administrative and technology departments. Performs other duties and projects as assigned by the President. Other Specifications
Position requires comprehensive knowledge and understanding of branding, marketing, digital marketing and communication, the higher education environment and funding, university structure, institutional policies and procedures, and commitment to the University’s equity, inclusion, and diversity initiatives. Must possess and demonstrate leadership, professionalism, confidentiality, organization, prioritization, and the ability to create and maintain interpersonal connections, and garner respect and confidence of colleagues through listening, learning, and forging working relationships and synergies with internal and external constituencies.

This position is designated as a Campus Security Authority ( CSA ).

Review of applicants will begin July 8, 2022. The position will remain open until filled. Please provide at least 5 references.

About Sam Houston State University
For more than 140 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Our motto, “The measure of a Life is its Service,” resonates among our more than 20,000 students, eight colleges, and well beyond our historical roots through research, creative endeavors, service learning, volunteering, and more. SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to students. With more than 90 bachelor’s degrees, 55 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science and a College of Osteopathic Medicine, SHSU provides an exceptional college experience for every student – traditional, non-traditional, first generation, international, or online.

In 2020, the university was named to USA Today’sTop 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a “Community Engaged Campus” by the Carnegie Commission on Higher Education. The “Community Engaged Campus” honor, bestowed to only 311 public institutions nationwide, acknowledges the university’s significant commitment to service. Most recently, SHSU’s support for our diverse and economically disadvantaged student body was recognized byU.S. News & World Report’sranking the university as the No. 1 school in Texas for Social Mobility of our graduates. In February of 2022, SHSU was designated a Doctoral University of High Research Activity by the Carnegie Classification of Institutions of Higher Education, often referred to as “R2” status.
Sam Houston State University is a close-knit community with large scale opportunities. The University operates three campuses in East Texas, including Huntsville just an hour drive north of Houston; Conroe, the site of our state-of-the-art College of Osteopathic Medicine; and The Woodlands. Our campus locations provide area residents with a sense of community and belonging. SHSU offers a superior benefit package , competitive salaries, and a flexible work environment fostering work/life balance. Full Time Part Time Full Time Position Number 1M1008 Quicklink

EEO Statement

EEO Statement
Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.

Annual Security and Fire Safety Report Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
  3. Reference Contact Information
  4. Writing Sample
Optional DocumentsScreening Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this position?
    • The Chronicle of Higher Education
    • Diverse Issues in Higher Education
    • HBCU Connect - Historically Black Colleges and Universities
    • HACU - Hispanic Association of Colleges & Universities
    • The Journal of Blacks in Higher Education
    • Association for Women in Science
    • TWC - Work in Texas
    • Inside Higher Ed
    • Higher Ed Jobs
    • HERC - Higher Education Recruitment Consortium
    • SHSU Website
    • SHSU Employee
    • SHSU Recruiter
    • Other
  2. If your response to the question above was 'Other' please indicate from what source.

    (Open Ended Question)

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