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Specialist, Social Media and Web

Pellissippi State Community College
Tennessee, United States
Salary Not Specified
Posted Date
May 29, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Public Relations & Advertising, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus)
Employment Type
Full Time
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Title: Specialist, Social Media and Web

Number of Positions: 1

Position #: 650840

Type of Appointment: Full-Time

FLSA Status: Exempt

Required Documents Needed to Upload at Time of Application:

· Resume

· Unofficial Transcripts

· Three Professional References (See below)

Reference check requirements:

· Non-supervisory roles: three (3) current or former supervisors

· Personal references (friends, co-workers, clergy, customers, relatives) are not considered acceptable references

About Pellissippi State Community College

Pellissippi State Community College is one of 40 institutions in the Tennessee Board of Regents system. TBR is the governing board of the College System of Tennessee, offering more than 400 programs of study at the state’s 13 community colleges, 27 colleges of applied technology and the online TN eCampus. The college serves an average of 10,000 students, making it the largest community college in Tennessee by enrollment. Pellissippi State Community College offers eligible employees a comprehensive benefits package that includes health, dental, vision, life insurance, retirement programs, time off including annual and sick leave, and much more.

In 2018, Pellissippi State became a member of an Achieve the Dream (ATD) three-year cohort adopting a theme of Start Strong, Stay Strong, Finish Strong for our work. Achieve the Dream has partnered with the program Integrated Student Experience at Pellissippi State (Insteps) to improve the fall-to-fall retention rates for full-time and part-time students by 13% in the next five years. Our vision is to ensure every student who attends Pellissippi State will develop a sense of belonging and confidence in their ability to succeed academically, grow intellectually, and make timely progress towards achieving their educational and vocational goals. If this is something that aligns with your values, we encourage you to apply.

Culture and Diversity

Knoxville claims a wide range of forward thinking national and international talents. The scholarly influence on the Knoxville metropolitan area bred literary greats including James Agee, Cormac McCarthy, and Nikki Giovanni. Knoxville is home to one of the largest sculptures dedicated to an African American in the country. Located in Haley Heritage Square is a 13-foot high bronze statue of author and Pulitzer Prize winner Alex Haley who chose to spend the last several years of his life in Knoxville. Renowned artists Beauford Delaney and Joseph Delaney hailed from Knoxville. Musicians Roy Acuff, Chet Atkins, the Everly Brothers, and RB Morris called Knoxville home during their careers. Women’s suffragist Lizzie Crozier French was active in the ratification of the 19th amendment and was born and raised in Knoxville.

The lasting influence of these artists and activists leaves the Knoxville area as a welcoming area to live and work. More about the area and support groups can be found at Visit Knoxville , the Beck Cultural Exchange Center , the Knoxville Urban League , Knoxville City , Knox County , My Knox Village , Knox Pride , Centro Hispano de East TN , and Knoxville chamber

Position Summary: The overall purpose of this job is to plan and implement communications and marketing strategies through social media and web platforms.

Essential Functions:

40% Establishes, maintains and manages all primary social media accounts for the College. Produces, edits, updates and posts relevant, engaging content on a variety of online platforms. Monitors analytics and SEO to optimize social media strategy. Stays up-to-date on new digital innovations and their impact on marketing and student recruitment. Monitors content from other College-affiliated social media accounts to ensure accuracy and maintain branding, making changes and suggestions as needed

25% Creates and implements strategic digital marketing campaigns.

10% Assists the Webmaster with content management and maintenance on the College’s web site. Produces, edits, updates and posts content.

10% Produces photography and videography for social media and digital media campaigns.

10% Consults with groups outside of the Marketing office to develop and implement social media strategies supporting college departments or events. Creates new social media accounts and email newsletters for departments or campus groups as needed. Lead monthly meetings for social media collaboration team to create a cohesive presentation of the College across all social media platforms and accounts.

5% Conduct social listening across all social media channels to monitor mentions of the College. Monitor social media channels for potential safety threats and report findings to Campus Police. Monitor social media channels for potential student or employee conduct issues and report findings to Behavioral Intervention Team and/or Bias Education Referral Team.

Note: The College reserves the right to change or reassign job duties, or combine positions at any time.

Job Requirements:

· Bachelor’s degree in communications, public relations, marketing, social media or related field

· Three years of experience in social media strategy, marketing, communications, public relations or related field

Part-time work experience is calculated at 50% credit of full-time work experience

Skills and Abilities:

a. Strong writing skills

b. Ability to get a story

c. Takes initiative to get things done without being prompted

d. Strong ability to work with others

e. Possesses crisis management skills

Financial Impact:

Employee is not held responsible financially; however, employee might be called upon to explain the circumstances of waste, etc.

Magnitude of Impact:

The Social Media and Web Specialist has the potential to impact the number of students who enroll, the number of people who attend an event, the communication to people who during a crisis situation, the dissemination of information about the College and more. The communication would impact the entire College community and outside community. The outcome could be immediate since much of the communication is in real-time. If a problem were to arise, the director would be called on to intervene.

Responsibility for Accuracy:

Typical errors might include incorrect or out-of-date information. Accuracy is crucial in this position, since accuracy establishes credibility not only for the department, but for the College. Students, particularly, often rely on social media as a way to find accurate answers to common questions. It is hoped that the employee will recognize when the information he/she has been given is inaccurate before the information is disseminated to the public. If that does not happen, the employee’s supervisor or teammates are likely to catch an error that can be corrected online. Work quality and quantity is discussed in quarterly performance evaluations.

Nature of Contacts:

The typical nature of these contacts is to provide and get information, to relay and discuss questions received online and to seek additional understanding. Additionally, the Social Media and Web Specialist must always keep in mind that the content and/or responses he/she posts online (public or not) must be in line with the College’s brand; he/she must engage in brand advocacy and reputation management.

Physical Demands:

Sitting for long periods of time. Staring at a computer screen for long periods. Walking. Typing. Manual dexterity is essential for taking notes, writing articles on a computer. Ability to carry and transport photography and videography equipment.


Ongoing possibility of muscle-related problems related to sitting all day, eye stress related to editing; occasional potential for illness related to environmental conditions.

The employee is exposed to the student population and general faculty and staff and could be exposed to an unforeseen incident i.e. workplace/campus violence.

· Minor cuts from paper.

· Eye strain, back strain from computer work.

Full-time Employment Benefits:

• Insurance Options Health, dental, vision, life, short/long-term disability, FSA/HSA Wellness Incentive Program, if enrolled in health plan

• Educational Assistance Fee Waiver Spouse/Dependent discounts Audit/Non-Credit Reimbursement Program

• Employee Assistance Program

• Retirement options Tennessee traditional pension plan option (TCRS) 401k with $50 company match/457/403b

• Employee Discount program with over 900+companies

• 13 Paid Holidays/Year Includes paid days off the last week of December

• Sick Leave Bank

• Longevity Pay

• Many opportunities for professional development

Pay Rate: $37,280 - $45,800.00/per year. Pay will be determined based on related work experience above required. To be considered in determining pay, all related work experience must be listed on the application.

Special Instructions to Applicants: To be considered for a position at Pellissippi State, you must create an on-line application. Your skills, abilities, qualifications, and years of experience will be evaluated using only what is recorded on your application. Work experience that is not listed on the application will not be considered towards compensation. Please note: attaching a resume does not substitute for completion of the application form. Part-time work experience is calculated at 50% of full-time experience. Please note: to scan, upload, or attach documents, a computer and scanner are available at the Hardin Valley Campus Educational Resources Center, if needed.

Pellissippi State Community College is an EEO/AA/Title VI/Title IX/Section 504/ADA employer

If you have any problems or questions please contact Human Resources at Pellissippi State Community College’s Human Resource Office at 865-694-6607 or by email at .

If you are interested in this position, click on the link to the left to apply.


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