Social Media and Digital Engagement Specialist

Carthage College
Wisconsin, United States
Salary Not Specified
Posted Date
May 27, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Digital Media, Professional Fields, Social Work & Human Services, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time

The Office of Marketing and Communications at Carthage College seeks an enthusiastic and creative Social Media and Digital Engagement Specialist to join our award-winning team. The successful candidate will demonstrate expertise across social media platforms, a skilled approach to amplifying strategic marketing messages, and an eagerness and ability to tell the Carthage story in ways that engage and inspire action.

Reporting to the Associate Vice President for Marketing and Communications, the Social Media and Digital Engagement Specialist will be involved in a wide range of projects that strengthen and enhance the Carthage brand.

We need an enterprising professional who is up-to-date on social media trends; well-versed in analytics and benchmarking; and driven to creatively capture all that Carthage offers. Preference will be given to candidates with additional skills such as video, photography, animation, marketing, copywriting, advertising, and graphic design.

Job Purpose

The Social Media and Digital Engagement Specialist manages the College’s social media platforms and other digital marketing opportunities, working to maximize and consistently grow engagement from target audiences.

Reporting to the Associate Vice President for Marketing and Communications, the Social Media and Digital Engagement Specialist serves as the primary administrator of the College’s social networks.

This person’s chief responsibilities are to 1) manage the College’s social media accounts; 2) design and execute the College’s social media strategy in order to increase visibility for Carthage and increase engagement among our target audiences; 3) generate original content and repurpose others’ content for our social networks in order to engage and build our audience; and 4) capture and communicate the Carthage experience.

In addition, the Social Media and Digital Engagement Specialist supports the News & Storytelling Team, Web team, and Office of Marketing and Communications with crisis communications and other marketing/communication initiatives as needed.


Responsibilities include:

1) Manage, maintain, and grow engagement on Carthage social media accounts.
  • Handle the day-to-day posting responsibilities of the College’s various social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, and TikTok.
  • Develop and manage a posting schedule that complements the College’s main editorial calendar, as well as the publication calendars for admissions, advancement, alumni relations, and other offices and departments across campus.
  • Monitor and govern the College’s social media accounts: Add and remove members, monitor posts, promote valuable contributions by members or other College social media entities, engage members in conversation, and respond to questions.
  • Assist College entities interested in developing their own social media accounts through ROI analyses, creation, and suggestions for growth.
  • Serve as the leader and primary resource for social media and multimedia questions and opportunities from clients across campus.
  • Write and maintain “Best Practices” and social media brand style guide for Carthage community.
  • Train and supervise student staff as needed.
2) Design and execute the College’s social media strategy.
  • Determine which social networks to utilize and for what purposes.
  • Develop captivating tone and voice for social channels.
  • Track social and website analytics to gain insights into each platform’s audience, traffic patterns, engagement, successes, and challenges.
  • Use insights and results of trial-and-error experimentation to guide content marketing strategy.
  • Report regularly on traffic and insights to the News & Storytelling team, Web team, AVP for Marketing and Communications, full Communications team, and other colleagues as requested/suggested.
  • Guide the News & Storytelling and Web teams in determining the best paths and platforms for content for maximum reach and ROI. Attend team meetings prepared to offer direction and suggestions.
  • Actively work to promote content across our networks, coordinating efforts with News & Storytelling and Web teams, Marketing Manager, and other offices including Admissions and Advancement.
  • Explore, imagine, research, and implement social media techniques and campaigns to engage key audiences including prospective families, alumni, current students and parents, and community members.
  • Manage and help direct social media campaigns, both paid and unpaid.
  • Stay current on emerging trends and tools in social media and digital platforms. Monitor non-traditional news outlets, web and social media platforms, blogs, and other media relating to higher education ideas and issues and social media trends.
3) Market others’ content and generate original content in order to engage and build key audiences.
  • Work to develop innovative storytelling techniques with the goals of engaging readers, building our audience, recruiting students, and encouraging donations to Carthage.
  • Shoot and edit photos and videos for use on social media and website platforms.
  • Collaborate with Senior Writer/Editor, Visual Storyteller, Editorial Assistant, Marketing Manager, and Director of Content Development and Strategy to maximize reach of news releases, feature articles, videos, and other Carthage content.
  • Collaborate with our News & Storytelling and Web teams to create engaging online experiences across multiple platforms and track results. Explore long-form multimedia storytelling devices, and work with colleagues to implement on our website.
  • Design and launch interactive content to engage current and prospective students and alumni including contests, polls, and quizzes.
4) Capture and communicate the Carthage experience.
  • Build and supervise a student video team and a student social media team to provide photographs, short videos, GIFs, and other shareable content from campus happenings.
  • Manage the College’s online virtual tour. Lead the creation of new videos, 360 views, and slideshows, update videos and slideshows semi-annually, analyze performance, and share results.
  • Create stories on our social media platforms that effectively and creatively market our vibrant campus life.
5) Support News & Storytelling and Web teams with content and web updates as needed.
  • Play a critical role in college communications by effectively, carefully, and smartly using social media tools to communicate necessary information with the Carthage community.
  • Participate in regular training sessions of the Emergency Preparedness and emergency response/management teams.
6) Innovate.
  • Keep current with emerging social media and web technologies.
  • Be the primary advocate for the College’s social media accounts by identifying and pitching new technologies and opportunities. Assist the Office of Marketing and Communications in evaluating online trends. Always seek ways to make our social media more engaging to key audiences including prospective students and families, current students and families, and alumni.
  • Be ready to dream up fun projects, brainstorm wild ideas, and imagine absurd possibilities with the full Marketing & Communications team as we tackle the wide variety of projects that come our way.
Required Education, Skills, and Experience
  • Bachelor’s degree or equivalent in marketing, communications, digital marketing, or related field.
  • Experience managing social media accounts for marketing purposes.
  • Experience with — and great enthusiasm for! — social media platforms including Instagram, Facebook, Twitter, YouTube, LinkedIn, SnapChat, and others.
  • Experiencing using third-party social media management platforms to perform social media operations, gather insights, and report on performance.
  • Skilled in capturing and curating photography and videography for use on social media.
  • Skilled in writing, editing, and curating copy for social media platforms, websites, and other digital media.
  • Knowledge and understanding of best social media practices.
  • Exceptional oral and written communication skills.
  • Expertise in grammar and AP style.
  • Able to manage multiple projects at once. Able to develop, implement, direct, execute, and evaluate action plans.
  • Experience in graphic and multimedia design applications (such as Adobe Creative Suite, iMovie, PlayPlay) a plus.
  • Able to use a personal computer and Web browser, including a working knowledge of Microsoft Office Suite, Photoshop, and a content management system.
  • Familiarity with HTML, CSS, and web analytics a plus.
  • Familiarity with creating accessible content for websites and online documents, including PDF and Word documents a plus.
  • Proven track record of working collegially in a team-oriented and deadline-oriented environment.
  • Ability to exercise individual initiative, independent action, and sound judgment.
  • Demonstrated expertise in the areas of organization, problem-solving, and critical thinking.
  • Knowledge of and the ability to use a variety of standard office equipment such as a telephone, computer keyboard, copier, printer, scanner, etc.
  • Must be able to work within systems and recommend ways to improve them.
  • Must be able to keep both small and large projects on track.
  • Must be self-motivated — able to multitask, work independently, and contribute to a team.
  • Occasional travel.
How to Apply

Applications must include (1) a letter of interest/a cover letter, (2) resume, (3) three current professional references, and (4) examples of your social media work. Upload as a single PDF through the “Resume Upload” section of the link below.


Apply by June 20 for best consideration.

About Carthage

Located on the shore of Lake Michigan in the thriving Chicago-Milwaukee corridor, Carthage College blends the best liberal arts traditions with desirable degree programs, transformative learning opportunities, and personal attention from dedicated faculty and staff. Our beautiful campus, an 80-acre arboretum with stunning lake views, is home to 2,600 undergraduate students and 200 graduate students. Founded in 1847, Carthage is consistently named a Best Midwestern College by The Princeton Review and a Most Innovative School by U.S. News & World Report. All Carthage employees play a vital part in the success of our students, as we work together to create an environment where all can achieve their true potential. Grow with Carthage.

Carthage College is an equal opportunity employer (EOE) dedicated to the goal of building a culturally diverse community. We welcome applications from a broad spectrum of people, including members of ethnic minorities, women, veterans, and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender expression, gender identity, sexual orientation, national origin, protected veteran status or status as an individual with a disability.

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