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Assistant Athletics Director, Creative & Digital Strategy



Position Details

Position Information

Requisition Number

S1685P

Home Org Name

Athletic Public Relations

Division Name

Director Intercollegiate Athletics

Position Title

Assistant Athletics Director, Creative & Digital Strategy

Job Class Code

BA92

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn University Athletics seeks candidates for an Assistant Athletics Director for Creative and Digital Strategy, responsible for serving as a key member of the external engagement leadership team and leading the brand-building initiatives for Auburn Athletics. This position oversees creative, branding, photography, and social and digital media.

About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.

Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts and more!
Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-at-auburn .

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions

  1. Develops overall strategy and philosophy for visual content creation and distribution. Generates and ideates original, effective, and forward-thinking content for all Auburn Athletics digital media platforms that maintain the continuity of the Auburn brand.
  2. Manages and oversees the graphic design and branding, photography, and social and digital media staff to include managing the creative and digital annual budget, hiring, and supervising full-time staff.
  3. Oversees social media planning and content calendars for Auburn Tigers and sport specific platforms. Oversees social media and website analytics. Identifies most useful and effective data analytic tools and utilizes analytics to evaluate effectiveness and recommends changes.
  4. Leads brand strategy for the Auburn Athletics, working collaboratively across all external units. Works alongside Communications to craft strategic messaging, and educates communicators on best practices for social media. Collaborates with War Eagle Productions to ideate effective video content for social and digital distribution. Collaborates with Marketing to build effective and measurable digital campaigns to enhance fan engagement. Serves as a liaison to Auburn Sports Properties on sponsorship fulfillment and partner digital activations.
  5. Develops social media campaigns and strategic messaging to capitalize on hot markets and pop culture trends to elevate the Auburn Athletics brand.
  6. Performs other duties as assigned.


Minimum Education and Experience

Education Level

Bachelor's degree from an accredited institution

Field of Study

Degree in Communications, Public Relations, Marketing, Graphic Design, or related field.

Years of Experience

7

Area of Experience

Experience in social or digital media operations with progressively increasing levels of
responsibility and accountability. Requires 1 year of experience supervising full-time employees.

Requirements for Additional Job Levels

Alternate Minimum Education and Experience (If available)

Education Level

Field of Study

Years of Experience

Area of Experience

Requirements for Additional Job Levels

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Knowledge of effective digital and social communication to elevate an athletics brand, generate revenue, and assist in recruiting. Knowledge of various marketing and communication theories, concepts, techniques, and strategies. Must have a clear understanding of Auburn’s Brand (including messaging, traditions, audience, etc.). Attention to detail and the ability to prioritize and execute multiple projects under demanding deadline. Knowledge of graphic design fundamentals, marketing strategies, and visual communication principles. Knowledge of graphic design software. Ability to work well with a broad range of clients in order to identify and meet specific audience and client requirements.

Ability to develop and execute strategic marketing plans. Ability to manage budgets and timelines effectively for both scheduled projects and urgent requests. Ability to quickly pivot as strategic direction changes. Willingness to accept feedback and criticism. Strong interpersonal skills and desire to work effectively with campus clients and other designers. Excellent creative thinking skills; adaptability to new technology or communication avenues.

Vision requirements: Ability to see information in print and/or electronically.

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Experience in a higher education or professional sport setting is preferred.

Posting Detail Information

Salary Grade

37

Salary Range

$68,700 - $114,500

Job Category

Athletics Support

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Occasional and/or light lifting required. Limited exposure to elements such as heat, cold, noise, dust, dirt, chemicals, etc., but none to the point of being disagreeable. May involve minor safety hazards where likely result would be cuts, bruises, etc.

Posting Date

05/26/2022

Closing Date

EEO Statement

Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/29708
Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Media File
  2. Portfolio
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a Bachelor's degree in Communications, Public Relations, Marketing, Graphic Design, or a related field from an accredited institution?
    • Yes
    • No
  2. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.
    • AcademicKeys
    • The Chronicle of Higher Education
    • DiversityJobs
    • HigherEdJobs
    • HERC (Higher Education Recruitment Consortium)
    • Indeed
    • RecruitMilitary
    • The Tuskegee News
    • Professional organization or journal
    • Veterans Assistance Services
    • Disability Assistance Services
    • State Employment Service
    • Social Media
    • AU Job Bulletin
    • Notified by an Auburn employee
    • College or university Career Services
    • I went to the AU Employment Website directly (www.auemployment.com)
    • Other
  3. * Do you have 7 years of experience in social or digital media operations, with 1 year of experience supervising full-time employees?
    • Yes
    • No


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