CCAD fosters a diverse community
that educates students so they can
unleash their creative power to shape culture and commerce.
~CCAD Mission Statement
Columbus College of Art &
Design (CCAD) is searching for a strategic and collaborative
Vice President for Enrollment Management. Reporting to the
President and serving on cabinet, the Vice President for Enrollment
Management (VPEM) will lead a dedicated Admissions, Financial Aid,
and Student Records team, as well as committed faculty and staff,
in meeting CCAD’s overall strategic goals for quality enrollments
for both the undergraduate and growing graduate programs. The new
vice president will be responsible for enhancing admissions
outreach and standards, verifying the effectiveness and integrity
of all enrollment practices, measuring and improving retention and
completion rates, and ultimately building CCAD’s programs toward
capacity and selectivity while maintaining diversity.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The essential duties and responsibilities for the Vice President
for Enrollment Management are as follows:
Strategic Enrollment Leadership
- Share knowledge regarding changing demographics and the highly
competitive higher education landscape, lead the campus community
in understanding challenges and the impact to the community, and
guide the campus community in building effective recruitment and
- Provide overall direction, coordination, and evaluation of the
admissions, financial aid, and student records staff; directly
supervise director of admissions, director of admissions
operations, and associate vice president for financial aid and
student records; manage, train and cross train, support, and mentor
all team members, providing professional development and coaching
to support their growth and development.
- Provide the leadership, expertise, and organizational skills
required to the meet CCAD’s enrollment goals through the efficacy
and reach of a multipronged strategy that includes: 1) Brand
recognition and recruitment propensity in the region; 2) Measurable
improvements to national awareness and recruitment from outside the
region; 3) An international strategy that complements and adds to
domestic enrollment; and, 4) Management of initiatives to increase
student retention, satisfaction, and completion in partnership with
the provost and associate vice president for student affairs.
- Work to develop enrollment policies and practices that are
innovative and consistent with strategic goals and also consider
the following: best practice and trends in establishment and
management of recruiting policies; enrollment standards that are
unambiguous and sustainable; and retention initiatives that serve
student need and academic integrity.
Outreach and Engagement
- Develop the admissions strategy for recruitment events, such as
information sessions, National Portfolio Days, other college fairs,
and high school visits, participating as necessary with the
possibility of occasional travel.
- Represent the college at regional and national higher education
conferences as appropriate.
- Engage with internal and external key constituents such as
faculty, high school teachers and counselors, summer program
participants at the middle and high school level, and CCAD Student
Affairs and Academic Affairs leadership on retention
- Seek out and establish new pipelines within the niche market of
students interested in the visual arts and design for increased
enrollment opportunities and greater name recognition.
- Collaborate and communicate with college leadership to
establish the efficient and coordinated participation of faculty,
students, alumni, or other brand ambassadors in recruitment efforts
- As a member of the President's Cabinet, play a leadership role
in cross-college strategic conversations and work and participate
in a variety of staff and Board meetings.
- In partnership with the CFO and President, and with the direct
assistance and recommendations from the Associate Vice President of
Financial Aid and Student Records, as well as help from outside
consultants as needed, develop financial aid policies, procedures,
and targets, and work with senior leadership to ensure broad
understanding and commitment to issues of net price, merit and
- Develop and execute financial aid strategies intended to
achieve enrollment goals while maximizing the college’s net
revenues, at both the undergraduate and graduate levels.
- Act as a sound financial manager, capable of managing the
department’s budget effectively, and report regularly on the
budgets for all recruitment and retention initiatives and detailed
ROI on all enrollment campaigns.
Communications and Marketing
- Serve as an excellent communicator in all modes, capable of
clearly stating expectations, managing feedback and input, and able
to act as the ultimate brand standard for CCAD.
- Collaborate with the Marketing and Communications department to
ensure enrollment’s brand identity and integrity across the
- Act as a curator who is able to bring people together and
empower them to champion the institution by telling the same story
from different perspectives.
- Partner with the campus to ensure timely delivery of all annual
print and digital materials and maximize social media and
advertising channels to promote the institution in a compelling way
that highlights its faculty, students, alumni, etc.
- Collaborate with the Marketing and Communications department on
the branding and messaging of the college website as the primary
recruitment vehicle; partner on the creation and execution of the
college’s new website in 2023.
Analytics and Reporting
- Utilize data driven strategies to develop and implement a
strategic recruitment plan that meets targeted enrollment goals and
attracts a talented and diverse student body.
- Analyze and use data to make decisions in line with CCAD’s
strategic goals, and to review and report the effectiveness of
those decisions in the following areas: annual enrollment campaign
results; regular reporting on the enrollment funnel at all levels;
and, regular updates and results of each cycle’s financial aid
- Foster a culture of best practices in recommending and
utilizing new tools and technology that will improve operations and
user experience; appropriately leveraging data through current
tools such as PowerCampus, PowerFAIDS, and Slate; and transparently
sharing information within the campus community.
QUALIFICATIONS, SKILLS, and CHARACTERISTICS
The ideal candidate will have a proven track record in leading
complex teams using excellent collaboration and communication
skills and will have a strong knowledge of best practices and
trends in today’s higher education marketplace with an ability to
innovate and implement successful strategies within CCAD’s goals
The successful candidate should have a bachelor’s degree, with
an advanced degree preferred, and at least ten years of experience
in positions of progressively increasing responsibility.
Furthermore, experience at a tuition-driven institution and
demonstrated ability to work with a team, including other leaders
will be preferred. In addition, the Vice President for Enrollment
Management should have the following skills and
- Commitment to a diverse student body and a sincere commitment
to building a diverse, equitable, and inclusive community.
- Ability to inspire, motivate, and coordinate an enrollment team
in executing a strategic enrollment plan and reach enrollment
- Excellent written and oral communication skills; exceptional
organizational and time management skills with the ability to
manage multiple projects and see projects through to a timely
- Ability to work responsibly, independently, and collaboratively
in a creative environment.
- An understanding of how to leverage systems and processes
related to enrollment.
- Commitment to the mission of CCAD, with a passion for working
and serving students in an art and design community.
- Experience and comfort with working with financial aid
strategy, budget development, and analysis for new and continuing
- Ability to interact effectively with a diverse community of
internal and external constituencies demonstrating authenticity,
charisma, and accountability.
- Willingness to implement systems, processes and tactics which
reflect best practices in a manner that complements and enhances
the culture of CCAD.
Columbus College of Art & Design, founded in 1879 by five
women, is one of the oldest and most prestigious art and design
colleges in the United States. An independent, accredited,
nonprofit college with more than 1,000 students across an array of
bachelors and masters programs in visual art and design
disciplines, CCAD graduates alumni like Cameron Granger, Mrinali
Álvarez Astacio, Dan Scanlon, and Keturah Bobo. As a cultural and
educational leader, the college has made a significant impact on
the region. And, over time, it has developed a certain way of doing
things—The CCAD Way—with an emphasis on Creative Collaboration,
Intentional Inclusivity, and Proven Potential. At CCAD, work/life
balance isn't just a concept, it is part of a healthy creativity
initiative. CCAD is a place for people who think differently,
people who refuse to stay within a box, stereotype, line, or any
other boundary that restricts self-expression. The community at
CCAD knows diversity moves art forward and makes our connected
community even stronger.
Identified by its Art Sign which stands 100 feet tall, 101 feet
wide, and weighs 24,000 pounds, CCAD is one of the nation's top
private art institutions and has been educating elite talent for
more than 140 years. The college offers a Master of Fine Arts as
well as a Master of Professional Studies in addition to BFAs in:
Advertising & Graphic Design, Animation, Comics & Narrative
Practice, Fashion Design, Film & Video, Fine Arts, Game Art
& Design, Illustration, Industrial Design, Interior
Architecture and Design, and Photography. CCAD’s programs help
students develop the real-world skills they need to thrive in
today's creative economy.
A unique feature of the CCAD curriculum is a foundational
program called CORE Studies—classes that ensure students graduate
ready to face the world and succeed in their field. CORE provides a
breadth of liberal arts requirements and robust interdisciplinary
experiences in a broad array of digital applications, traditional
and hybrid media, and experimental processes. Designed to
complement students’ work within their area of specialization, CORE
ensures interdisciplinary collaboration with students from other
Since the inception of the College, CCAD has helped emerging
artists and designers harness their talents and create work that
will change their lives, and the world, for the better. Its
students and alumni are enhancing the world around them,
instigating big changes in culture and commerce, and using art and
design for social good. CCAD’s approach prepares students for
contemporary art and design practice and connects them with
businesses and institutions in their fields through opportunities
such as professional practice and entrepreneurship curriculum,
internships and co-ops, and “real world” class projects sponsored
by corporate and community partners.
At CCAD, students have access to tools and people who will help
them realize their visions through state-of-the-art facilities and
access to talented faculty with industry connections to start, but
also an environment where they are supported holistically, with
healthy practices at the core of their development. The campus
community is small enough for students to build meaningful
connections with other students, faculty, and staff outside of
their major, but also large enough to attract a diverse student
body from around the world.
Melanie Corn is the fifth president of Columbus College of Art
& Design. Since joining the college in 2016, Dr. Corn has made
significant progress on the dual goals of building a national
reputation for the college and strengthening CCAD’s role as a
leading cultural institution in the region. With a focus on the
importance of the creative economy, she has highlighted the
critical role CCAD plays in the success of its graduates and the
region as a whole. Currently implementing the college’s new
strategic plan, The CCAD Way, Dr. Corn makes connecting
with students and alumni a priority as well as building
partnerships and strengthening relationships in the community. She
is a member of the Columbus Partnership and serves on the boards of
the Association of Independent Colleges of Art and Design, CBUS
Retail, and the Washington Gladden Social Justice Park. Dr. Corn
was a 2017 and 2018 finalist for the CEO of the Year award from
Columbus CEO and a 2018 recipient of the Progressive Woman
award from Smart Business. In 2019 and 2021, she was named
one of Columbus Business First’s Power 100: The City’s
Most Influential Leaders. Prior to joining CCAD, Dr. Corn served as
provost at California College of the Arts. She received degrees in
art history from Stanford University and University of California
Santa Barbara and a doctorate in higher education management from
University of Pennsylvania. After working in art and design
education for twenty years, Dr. Corn is a fervent believer in the
power of creativity. She loves her job because, as she frequently
says, “No one’s mom ever made them go to art school,” meaning, of
course, that CCAD students are intentional, hardworking, and
passionate about their education.
CCAD aspires to be a nationally recognized leader in art and
design education. The work of the college and our alumni will
amplify the necessity and importance of creative practices to our
collective sense of cultural vibrancy and connectedness, to our
economies and communities, and to social justice causes and civic
In March 2021 Columbus College of Art & Design launched a
Strategic Plan, The CCAD Way, which charts the course
for the college’s future over the next six years. This is the
second Strategic Plan launched by Dr. Melanie Corn, CCAD’s
President. Included in the plan are eight key objectives, ranging
from activating alumni and empowering students to reimagining the
college’s campus, which is located in downtown Columbus’ Discovery
District. Each of the objectives are supported by numerous
strategies, and the college’s progress will be measured by ten key
performance indicators. Development of the new Strategic Plan,
which was designed by CCAD’s Student Agency, got its start in early
2020 with two student-led ideation sessions that included more than
100 faculty and staff members, students, alumni, trustees, and
community partners. Planning was delayed because of the COVID-19
pandemic but resumed in the summer of 2020. The CCAD Board of
Trustees approved the new Strategic Plan on Dec. 8, 2020.
DEI: Strategic Plan and Goals
Intentional inclusivity is at the heart of the CCAD experience.
It drives what occurs in the classroom and in the community and
makes for better artists and designers and, ultimately, better
work. In July 2020, the Presidential Commission on Diversity,
Equity & Inclusion (DEI) was formed to help CCAD grow with
intention into a more inclusive and equitable institution that
fully enacts its Mission and Core Values (Accountability,
Inspiration, Positivity, and Respect). CCAD acknowledges that
systemic racism and inequality still exist within the college and
makes an unwavering commitment towards becoming an educational
community that respects and equitably supports students, faculty,
staff, and individuals of all backgrounds. CCAD’s Presidential
Commission on Diversity, Equity & Inclusion established a
DEI Action Plan
that will guide the work of addressing inequity and promoting
intentionally inclusive communities and practices throughout the
For more information about CCAD, see https://www.ccad.edu/.
CCAD is in the Discovery District of Downtown Columbus, Ohio, an
incredibly vibrant place filled with arts, entertainment, and music
amidst a backdrop of open streets, greenspaces, parks, and a
dazzling riverfront promenade. In addition to its exceptional
parks, boulevards, bikeways, and walking paths, there are plenty of
places to eat and drink, things to experience, places to stay and
year-round events to enjoy. From the lively bars and restaurants in
the Short North to the charming, historic German Village to the
many parks and gardens, to Columbus' professional and college
sports teams – residents are never left looking for entertainment.
The Gallery Hop, which takes place on the first Saturday of every
month, is a great way to experience the artistic talent Columbus
has to offer. The Short North area is also home to the North
Market, a public market with vendors offering diverse local
cuisine, fresh produce, gifts and more. In addition, numerous
special events and festivals take place throughout the year.
Columbus also features parks and museums, including the Center of
Science and Industry, the Columbus Museum of Art, the Columbus Zoo
and Aquarium, and the Scioto Mile riverfront park.
Columbus attracts a demographic that is friendly and welcoming.
But beyond being friendly, Columbus is truly inclusive. Home to a
large LGBTQ+ population with a strong history of activism, Columbus
is known for its open-mindedness and welcoming nature. And with 109
languages spoken there, anyone can find a sense of belonging.
People from around the world make the metro area their home, giving
Columbus a multicultural flair. One of the best parts about
Columbus is the relatively low cost of living compared with other
large metro areas. Columbus offers a variety of neighborhoods and
mini-regions where one might choose to live. The city really has it
all, from the most rural suburbs to a growing downtown market for
peak urban living.
Ranked 59th in the U.S. News & World Report's 2020-21 Best
Places to Live, Columbus is one of the fastest growing cities in
America. As the state capital of Ohio, and a city with a diverse
population of over two million people, Columbus is one of the
nation’s most vibrant and sophisticated cities, with access to
cultural activities, great restaurants, professional sports,
shopping, and more.
For more information about Columbus, please visit https://www.experiencecolumbus.com/
Napier Executive Search
is assisting Columbus College of Art and Design to identify
candidates for the position of Vice President for Enrollment
Management. To arrange for a confidential conversation or to
nominate a candidate for this position, contact Robin Reynders at
or Laura Robinson at email@example.com
or Mary Napier at firstname.lastname@example.org.
To apply, please send a resume and a detailed letter of interest,
along with at least three professional references by email to
Resumes will be reviewed until the position is filled, but for
assurance of best consideration, application materials should be
submitted by June 21, 2022. All applications and
nominations will be considered confidential.
EEO Statement: As an educational and cultural institution, a
culture of equity and inclusion is not an add-on at CCAD, rather it
is central to how we define creative excellence and the health of
our institution. CCAD believes that a culturally diverse campus is
integral to academic excellence, and our student, faculty, staff,
and trustee bodies should reflect the diverse world in which we
live, with attention to race, ethnicity, religious creed, national
origin, age, sex, sexual orientation, gender identity or
expression, and ability. At CCAD, we are determined to foster an
environment of inclusion and equity. CCAD is an equal opportunity
employer and encourages applications from individuals who will
contribute to its diversity.