About the Office of Marketing Communications
Under the newly minted division of University Marketing &
Communications, the Office of Marketing Communications creates
proactive, innovative, and comprehensive marketing, communications
and branding strategies that highlight Drexel’s academic strengths
and research, while emphasizing the value and potential of the
experiential education model. The Office of Marketing
Communications works closely with colleges, schools, academic and
administrative staff throughout the University to create
comprehensive marketing and communications strategies that serve
the University’s overarching branding, recruitment and retention
goals to meet or exceed the enrollment and revenue objectives. The
Office of Marketing Communications defines, protects, and
disseminates the Drexel University brand while clearly illustrating
its unique value proposition.
The Director, Media Marketing will play a leading role in
executing, documenting and innovating the paid marketing strategy
for both recruitment and brand marketing efforts initiated on
behalf of the Division of University Marketing and Communications,
as well as for colleges, schools, and other administrative units.
Reporting directly to the AVP, Marketing and Brand Strategy, the
Director, Media Marketing will oversee the Associate Director, Paid
Media, as well as a dedicated Marketing Project Manager. This
strategic leadership position will be responsible for managing
relationships with the University’s agencies-of-record, leading new
strategic partner RFP processes, and liaising with budget and
finance personnel to oversee all invoicing and purchase order
reconciliation for a high-performing team. In addition, the
Director, Media Marketing, will play a crucial role in overseeing
and reporting on budget for the Office of Marketing
The Director will work both independently and cross-functionally
with the graduate strategy, market research/analytics, marketing
technology, digital strategy, brand/governance, creative,
university engagement, invoicing/accounting, and undergraduate
strategy sub-functions within the Office of Marketing
The Director will work in tandem with two direct reports to manage
and optimize all aspects of in-house media buying, including media
research, contract negotiation, creative deadlines, ad trafficking,
proof of performance and invoicing. In addition, the Director will
act as team lead with agencies of record to “own” the full gamut of
paid media efforts on behalf of the University. They will also
personally manage finance and accounting needs regarding paid
marketing funds for the department. This includes responsibility
for accounting, monthly reports, month-end reconciliation,
forecasting, budgeting, and ROI reporting.
This is an excellent opportunity for a creative and data-driven
marketing leader to work on the University’s Ambition Can’t Wait
brand awareness campaign and other paid branding efforts, while
also spearheading lead generation initiatives with the support of a
robust, data-driven, central marketing and communications
- Provide vision and direction on all media research strategy for
each paid marketing campaign for both face-to-face and online
LeadGen campaigns, using key target market demographics and
psychographics as provided by Strategy teams. Tactics will include
digital (search, social, display, etc.) as well as traditional
(radio, TV, print) media.
- Work with direct reports and leadership team to strategize and
manage the research of general and targeted media outlets to
support each school/portfolio — with an eye on innovation and
- Lead and provide vision for the media planning and buying
process — including the placement of conversion-driven
direct-to-consumer marketing with an emphasis on online marketing
(solo emails, banners, eNewsletters, etc.) as well as traditional
direct response media, such as print, direct mail, etc. Work with
external vendors to negotiate and purchase media in the agreed-upon
media plan by portfolio.
- Traffic and evaluate online media buys through Drexel’s ad
tracking software — and assist with campaign testing and analysis.
Assess ROI and other key success metrics on marketing spends.
- Work closely with finance and marketing teams to develop
monthly and annual budgets and forecasts.
- Manage relationships (including weekly status meetings and
additional meeting cadences) with Drexel’s agencies of record (AOR)
for all digital and traditional media. Liaises with strategy team,
as well as colleges/schools to handle agency-led reporting calls
and campaign post-mortems.
- Liaise with finance and budget personnel to help manage the
marketing budgets within accounting systems and monitor against
actuals within marketing campaign management systems. Prepare and
present results decks to team leadership, as well as to leadership
of the academic and administrative units throughout the
- Working in tandem with Marketing Project Manager and Associate
Director, Paid Media, serve as essential Ambition Can’t Wait team
lead in liaising with AOR to execute on 7+-month media flight in
all target markets — making optimizations to media to maximize
metrics along the way.
- Spearhead RFP processes on behalf of the Office, working with
Office of Procurement and other divisions as needed.
- Minimum of a Bachelor’s Degree in Business, Marketing,
Accounting or related field of study.
- Minimum of 5 years of experience in media buying, specifically
- Experience with paid search engine and paid social media
- Experience with marketing performance reporting and data
- Ability to perform in a fast-paced environment and manage
multiple projects simultaneously.
- Strong written and communication skills.
- Excellent capabilities with Excel.
- Be deadline-focused.
- Be motivated and proactive problem-solver.
- Strong teamwork and collaboration skills.
University City, Philadelphia PA
This position is classified as Exempt
with a salary grade of
For more information regarding Drexel’s Professional
Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/
Special Instructions to the Applicant
Please make sure you upload your CV/resume and cover letter when
submitting your application.
Review of applicants will begin once a suitable candidate pool is
Dec 1 2022 Eastern Standard Time
Jan 1 2023 Eastern Standard Time