Reporting to the W&J College President, the Senior Director of
Communication & Marketing and oversees the Division of
Communication & Marketing, which comprises a team responsible
for brand management, advertising, public relations, internal
communications, creative services, electronic communication
website, social media, video production, sports information,
conferences/events, community relations, merchandising, and other
related functions. The Senior Director will be an accomplished
leader of people with demonstrated experience in higher education
and nonprofits environments, and in managing budgets, people, and
To succeed, the Senior Director will be a collaborative leader and
partner, capable of working across academic and administrative
departments to execute integrated communication and marketing
strategies to amplify the college brand and reputation among all
Duties and Responsibilities:
- Direct the development of strategic communication plans for
digital marketing; online strategy; college branding and integrated
marketing and messaging campaigns; research, metrics and
measurement; strategic projects; and creative/design.
- Lead the development of key messages and strategies to
communicate complex information to multiple audiences and
constituencies through a wide variety of communications platforms,
including digital, print, and media.
- Work with the college President, vice presidents, Campus &
Public Safety team, and others to develop crisis communications and
direct responses as needed.
- Build and enhance relationships with faculty members to promote
faculty thought-leadership to external audiences and media
- Provide strategic direction and partner with various
departments on content marketing and communication
- Cultivate and leverage relationships with key journalists and
other influencers to secure media opportunities and drive positive
exposure for W&J College.
- Partner with administrative departments to develop and execute
content and creative assets that support enrollment efforts,
student retention, fund raising, and alumni engagement.
- Serve as a primary community relations liaison to Washington
County and surrounding area as appropriate.
- Actively coach, mentor and develop the communication and
marketing team to increase the capabilities and effectiveness of
this group, including setting clear performance management
- Employ appropriate market research to inform work, better
understand the college's audiences, and identify emerging marketing
and reputation-building opportunities.
- Produce and present bi-annual reports to the W&J College
Board of Trustees on the progress and success of communication and
- Attend senior leadership meetings as needed and work with
senior leadership team to advance projects and program that enhance
W&J's reputation and position in the higher education
- Bachelor's degree Master's preferred, ideally in integrated
marketing communications, public relations, or a similar area of
- Minimum of 10+ years' experience in public relations,
communications and/or marketing with proven experience in managing
individuals and cross-functional teams. Preference will be given to
candidates with significant higher education experience.
- Experience in managing and maintaining social media
- Proven experience in crisis communications and reputation
- Comfortable managing multiple projects at a time with short or
- Skilled in negotiation and facilitation of teams, individuals
- Excellent, versatile writing ability.
This position oversees the offices of Communication &
Marketing, Events and Conferences, and the W&J Campus Store,
and will have direct oversight of a number of departmental
The above declarations are not intended to be an all-inclusive list
of the duties and responsibilities of the position described, nor
are they intended to be such a listing of the skills and abilities
required to do the job. Rather, they are intended only to describe
the general nature of the position.
Job Description Status
The duties and responsibilities listed in this job description are
illustrative ones anticipated for this position. Other duties and
responsibilities may be assigned as required. Washington &
Jefferson College reserves the right to amend or change this job
description to meet the needs of its programs. This job description
and any attachments do not constitute or represent a
Apply for this job athttps://washjeff.applicantpro.com/jobs/ .
Please submit a cover letter and resume. It is recommended that all
documents be in PDF format and uploaded at one time. Review of
applications will begin immediately.
Washington & Jefferson College offers a comprehensive benefit
package for benefit eligible employees; including health, vision,
and dental coverage, group life insurance, AD&D and LTD
coverage, retirement plan, generous leave time, and the tuition
benefit programs. These benefits add significantly to the
employee's total compensation package.
Getting to Know W&J
Washington & Jefferson College is the best of both worlds: a
small-town college setting in historic Washington, Pa., with easy
access to the bustling business and cultural districts of nearby
Pittsburgh, Pa. just 30 miles to the north. Founded in 1781,
W&J College is a private, residential liberal arts college that
is focused on student success. Our dedicated, experienced
professors are passionate about teaching and work closely with our
students to ensure that they receive a quality, comprehensive
education. For more than 200 years, our alumni have influenced
change in business, politics, medicine, and the arts and sciences
as CEOs, lawyers, doctors, researchers, writers, teachers, and in
many other equally worthy professions.
Washington & Jefferson College welcomes people of all
backgrounds and beliefs who wish to participate in a diverse
educational community. The College strives to be a place where all
students, faculty, administrators and employees are able to live,
study and work in an atmosphere free from bias and harassment. The
College encourages civil debate and lively exchange of ideas in the
belief that such exchanges promote understanding that will grow
beyond simple tolerance of difference to embracing and celebrating
the richness of diversity. Our graduates acquire knowledge and
learn skills that help them thrive in a culturally diverse
Equal Opportunity Employer
Washington & Jefferson College W&J is committed to
increasing diversity in our community and actively pursues
individuals from all backgrounds. Additionally, W&J College
complies with all applicable federal, state and local laws and
provides equal opportunity in all educational programs and
activities, admission of students and conditions of employment for
all qualified individuals regardless of race, color, sex, religion,
age, disability, sexual orientation, protected veteran status,
gender identity, or national origin.