Associate Director, Direct Response and Marketing
The Assistant Director of Annual Giving Marketing is responsible
for providing marketing support for the Annual Giving team. Focus
should be given to the analysis and evaluation of marketing,
segmentation, and messaging to inform future solicitation appeals.
A successful candidate will be able to make recommendation based on
this assessment and substantiate recommendations based on data
findings. S/he must be a terrific project manager with keen
attention to detail. They will need to manage multiple projects
with complex moving parts in a timely fashion. The Assistant
Director of Marketing will be in charge of spearheading email and
digital solicitations in partnership with the annual giving and
communications teams. They will also be involved in numerous direct
mail projects throughout the year and will be required to provide
data extraction and manipulation support for the annual giving
team. This entails having an understanding of data manipulation,
creating careful review procedures, and have comfortability with
complex and cascading criteria sets. S/he will become familiar with
articulating the unrestricted needs of the University as The Fund
for Catholic University is a main priority for annual giving
fundraising efforts. However, this employee will help support all
of the annual funds across the University and so being able to
promote all school and programmatic unrestricted funds will be
incorporated into this work. General writing skills are important
for all marketing operations.
- Assistant Director will execute all email and digital marketing
needs for general annual giving appeals. This includes crafting
strategy, drafting content, providing collateral and data for each
appeal. Will work in conjunction with Director to propose
innovative giving strategies that might require partnership work
with the Advancement Services team.
- Outlines and manages a marketing calendar for annual
solicitations which includes mail, email, and the digital appeals.
Proposing intricate segmentation to reach pockets of alumni,
parents, and donors effectively and frequently with a message that
resonates with target audiences. Captures and archives digital
copies of all email solicitations.
- Works as a project manager for many moving annual giving
solicitations in partnership with the Communications team. Outlines
a clear process to communicate active steps, effectively
communicates timelines, and manages on time delivery of marketing
- Works with the advancement information management team to
export and manipulate needed data, partner in identifying database
clean up needs and trends, upload correspondence lists for
marketing projects. Proposes solutions for long-term data
improvement to lessen manual data manipulation in the future.
- Develops reporting and progress tracking systems for marketing
performance to share with the Director of Annual Giving on a
regular basis. Provides recommendations for more effective
communications moving forward based on results.
- Assists, when needed, with data and marketing for the 1887
Society (leadership annual giving), loyalty society, and student
philanthropy. In addition, provides support to the Director of
Annual Giving for giving challenges such as Founders Day, Giving
Tuesday, and Athletics Giving Challenge.
- Coordinates upgrade strategy with Director of Annual Giving for
donors currently giving below $5,000 to increase support over time
to leadership annual giving level. Includes implementing
stewardship strategies for annual donors under $5,000. Uses data to
inform retention and participation practices and recommend
adjustments for gift renewal when needed.
- Supports the Director with data integration and data import
needs and reconciliation in close partnership with the Advancement
- Support the Division of University Advancement in achieving its
strategic and fundraising goals, as well as Campaign goals, through
positive and productive interaction and collaboration with all
departmental staff, University liaisons, and external
Bachelor’s Degree and at least three (3) or more years of marketing
or fundraising experience preferably in higher education or related
profession. Experience within Raisers Edge or another database CRM
is preferred but not required. Supervisory experience preferred but
Excellent oral and written communication skills. Ability to handle
deadline pressure and multi-task. Detailed oriented, with the
ability to prioritize and see projects to completion.
Possession of current and valid U.S. driver’s license appropriate
to the type of university vehicle and an acceptable Motor Vehicle
Driving Record (MVR) as stipulated in the Vehicle Guidelines and
Procedures Manual administered through the office of Environmental
Health and Safety. Annual clearance of MVR check through the Office
of Environmental Health and Safety.
To apply, visit https://staff-cua.icims.com/jobs/10875/associate-director%2c-direct-response-and-marketing-strategist/job?in_iframe=1