Marketing and Communications Manager, Graduate School

Position Summary

The University at Buffalo, Office of the Graduate School seeks to hire a Marketing and Communications Manager . The Manager works to develop strategic communications that advance the goals of programs within the Graduate School and the University. The Manager will be a seasoned communications professional and will be viewed as the expert in content strategy and development within the department. The Manager will work directly with program leaders to strategize and develop compelling content and communications that meet university standards and achieves goals.

This position requires close interaction with campus and external partners. This position reports to the Assistant Dean for Graduate Professional Development.

Key duties and responsibilities include :

• Develop an understanding of and offer consultations regarding marketing and communication needs, particularly as they pertain to reaching target audiences.
• Assist Graduate School university partners who support graduate students, in understanding and shaping their comprehensive creative marketing, public relations, and communications strategies and solutions.
• Develop the short- and long-term needs and goals for a portfolio of websites, and manage website ideation, strategy, planning and implementation.
• Lead the design and implementation of website enhancements in the UB CMS and provide training to Graduate School staff in CMS components.
• Develop and maintain an annual communication strategy plan whereby communications are not competing with one another.
• Write, edit and proofread written content used in conjunction with the marketing and communications efforts of all Graduate School areas.
• Create, edit and make accessible, PDF and Formstack forms.
• Troubleshoot any compliance concerns with Interdivisional Marketing and Communications and University Communications as needed.
• Responsible for the exploration of current trends in the field of higher education and emerging technologies that would have an impact on the manner in which we communicate with our target audiences and make recommendations for implementation.

We invite individuals to apply whose perspectives and experiences will enrich and strengthen our organization. The Graduate School serves an increasingly diverse constituency of patrons, and our employees, services and policies strive to honor and reflect this diversity. We encourage candidates who thrive in a welcoming multicultural environment to apply.

The Graduate School is charged with fostering an environment in which graduate students can participate in the discovery, application and teaching of new knowledge across the many disciplines that make up UB. To achieve that mission, our activities are guided by four strategic priorities: 1. Support the professional development of our graduate students and postdoctoral scholars. 2. Support the creation and on-going improvement of post-baccalaureate degree programs across campus. 3. Provide the campus with a strong understanding of graduate education that enables sound decision-making. 4. Develop new funding opportunities for graduate education.

About UB
The University at Buffalo is SUNY’s most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowledge and understanding, and develop tenacious graduates who are valued for their talents and their impact on global society. Visit our website to learn more about the University at Buffalo.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
Minimum Qualifications

Bachelor’s degree with a minimum of two (2) years of professional work experience in a marketing and communications role. A successful applicant will also have competencies in the following areas:

• Excellent interpersonal, verbal and written communication skills, including an ability to adapt tone and style for different media and target audiences.
• Proven editorial planning and copy editing skills. High digital literacy skills, (e.g. writing for the Web, SEO, social media, CMS ).
• Experience with communication functions of CMS /website management systems.
• Experience with Adobe products, including InDesign, Illustrator and Photoshop.
• Working knowledge of digital accessibility, accessible design and WC3 remediation.
• Familiarity with CRM email and event management systems
• Demonstrated close knowledge of Associated Press writing style
• Experience working with diverse constituents.

Preferred Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing or closely related fields.
• Master’s degree in related field.
• Work experience in higher education.
• Experience with education technology.
• Demonstrated proficiency in project management.
• Experience developing communications within the framework of an established brand.
• Working knowledge of the UB systems.
• Experience with listservs, Mailchimp, YouTube, Siteimprove and Adobe Experience Manager.

For more information, click the "How to Apply" button.