Digital Content Strategist (17928)

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .

About the Department/Unit

Come join an energetic team of dedicated communicators working across the university, along with a multitude of diverse stakeholders committed to telling the AU story. University Communications and Marketing thrives with a committed and creative team working collaboratively sharing changemaker stories to a wide variety of audiences.

Summary/Objective

Develop and manage content for UCM-owned and managed web properties, university-wide priority initiatives, and marketing-driven pages that will engage key audiences and meet KPIs and brand goals. Ensure that american.edu interacts effectively with other digital properties, including organic, paid and on-site search, AU community newsletters, social media, paid advertising and earned media. Provide content expertise to web publishers across the university.

Serve as part of the marketing team, and works closely with other members of University Communications and Marketing (UCM).

Essential Functions

1. Oversee editorial calendar and content mix for the university homepage, and provide guidance for top landing pages for colleges, schools and divisions. Partner with the social media manager and digital team to integrate social media and university news content on the website .
2. Provide strategic digital content expertise for the ongoing development and refreshing of the university’s digital content, including the homepage, division and college/school pages and other key priority microsites.
3. Collaborate with other digital team members on all adjustments to site to enhance effective time spent on site, bounce, and engagement. Glean actionable insights from content metrics, make recommendations based on metrics and educate internal audiences.
4. Stay current with relevant and emerging trends, issues and opportunities. Serve as a resource on social media/web best practices.
5. Other duties and specific projects as needed.

Work Environment

• The worker normally performs their job indoors in an office environment.

Position Type/Expected Hours of Work

• Full Time
• Senior Coordinator/Analyst B
• Exempt

Required Education and Experience

• Bachelor's Degree in Communication, Marketing and Public Affair
• 3-5 years of digital communications and project management experience
• Demonstrated experience creating and curating authentic, strategic and audience-driven digital content.
• Understanding of web content best practices, including knowledge of industry standards for information architecture and responsive design, and familiarity with web usability, accessibility and SEO.
• Demonstrated experience with developing content using content management systems.
• E xperience using Google Analytics or other website and social media analytical tools.
• Working knowledge of Adobe Creative Suite.
• Excellent editorial skills.
• Excellent interpersonal skills and the ability to work collaboratively.
• Excellent organizational skills, attention to detail, and the ability to manage multiple, high-level projects simultaneously.

Preferred Education and Experience

• Working knowledge of HTML, CSS, JavaScript, and related web development technologies and software.
• Experience creating multimedia content, including video and audio.

Additional Eligibility Qualifications

• Hiring offers for this position are contingent on successful completion of a background check.
• To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive .

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University's unique benefit options .

Current American University Employees

If you are a current employee at American University, please log intoAsuccessfulU through themyAU portal . Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

Nearest Major Market: Washington DC