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Program Marketing and Enrollment Manager

Employer
Metropolitan State University of Denver
Location
Colorado, United States
Salary
Salary Not Specified
Posted Date
May 17, 2022

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Salary for Announcement

The salary range for this position is $64,500 – $107,600. The salary of the finalist selected for this role will be set based upon a variety of factors, including but not limited to, internal equity, education, experience, specialty and training.

The above salary ranges represent the University’s good faith and reasonable estimate of the ranges of possible compensation at the time of posting. MSU Denver offers a full benefits package.

Posting Details

Posting Number

A02139

Position Title

Program Marketing and Enrollment Manager

Position Number

E01129

Pay Grade

19

Employee Category

Professional staff

Department

Innovative and Lifelong Learning

EClass Code

Full Time Professional Staff

Position Summary

The Program Marketing and Enrollment Manager is responsible for the overall marketing strategy for Innovative and Lifelong learning, including the policies, budgets, goals, and execution. The Manager works to meet enrollment goals by leading strategies and prioritizing resources through comprehensive development and implementation. They will administer recruitment content for targeted populations. They will supervise marketing and design representatives and serve as a thought partner and trusted advisor on marketing issues to the Associate Vice President of Innovative and Lifelong Learning.

The Program Marketing and Enrollment Manager is responsible for developing and executing audience-specific marketing plans and tactics to generate interest and demand for the designated portfolio of programs. Plans will incorporate an integrated mix of traditional and digital strategies (such as online/web advertising, search engine marketing, direct mail, radio, social media, web content, etc.). They will have expert knowledge and proven results developing and leading marketing initiatives, well-versed in the concepts of marketing strategies, and tech-savvy and intuitive with ideas to reinforce and scale strategies. The Manager will work in concert with the brand strategy of MSU Denver Marketing and Communications and collaborate with staff in those offices to ensure consistency in messaging.

Duties/Responsibilities

Strategy (30%)
  • Manages the development of I&LL branding process and strategies, innovative marketing campaigns, and strategic internal and external communication initiatives.
  • Supervises I&LL marketing staff.
  • Collaborate closely with University Marketing and Communications.
  • Manages the strategic development and execution of targeted product-line marketing and communications plans that are inclusive and include advertising on traditional, digital, and streaming platforms.
  • Manages the marketing budget to ensure targets are met.
  • Supports the AVP, including writing/editing materials, preparing background and briefing materials, and developing special communications.
  • Creates and maintains regular reports regarding campaign performance and student success
  • Identifies opportunities for increased enrollments.
  • Collaborates with director to improve student success.
  • Researches potential offerings to understand if they are viable programs to fit within the unit.
  • Illustrates the innovative purpose of I&LL to the general public.
  • Represents I&LL at functions, meetings, and activities.
  • Manages third-party vendor relationships.
Targeted marketing and communication execution (25%)
  • Leads the paid digital efforts and performance marketing strategy through paid search, paid social, programmatic, display, and other relevant channels that drive suitable traffic to the website.
  • ·Manages email campaigns that exemplify I&LL messaging and ensure email content/copy, email flows, and lists are optimized for performance and deployed in a timely manner.
  • ·Oversees the editing for various marketing materials in diversified formats (print, digital, video), including proofreading, error checking, fact-checking, and production project management.
  • ·Responsible for executing, tracking, and reporting on these plans with an expectation of continuous assessment to improve results and conversions.
  • ·Manages third-party vendor relationships for paid search and advertising.
  • ·Assess efforts for effectiveness and maintain current knowledge of trends to inform decision-making and goal setting.
Student Success (25%)
  • Manages the inquiry-to-student communication plan for programs, assisting to draft compelling messaging through collaboration with director and the administrative coordinator.
  • ·Manages the potential student leads for recruitment.
  • ·Collaborates with the processes and procedures to ensure a student-friendly environment from student discovery to course completion.
  • ·Conducts follow up to student inquiries that do not enroll in a course.
Web content management (20%)
  • Oversees the management of the I&LL website, including content, search engine optimization, technical issues, analytics, and updates.
  • Ensures content is regularly updated and compliant with regulations, including web accessibility.
Required Qualifications
  • Bachelor’s degree in Marketing, Business, Communications or other related field
  • 3-5 years experience in marketing
  • Experience developing and implementing comprehensive marketing and enrollment plans.
  • Experience in the development of segment-driven messaging aligned to marketing audiences.
  • Exceptional written skills
Preferred Qualifications
  • Proven record and positive results with marketing plan development, including a strong knowledge and experience in digital marketing strategies, specifically for recruitment/enrollment.
  • Creative, self-motivated and results oriented problem solver with a desire to work in a ‘startup environment’ with ambitious growth plans.
  • Experience with website design/and SEO strategies to improve conversion strategies.
  • Supervision experience.
  • Experience in university admissions or university marketing and digital media
Work Hours

Monday – Friday 8-5
Hybrid position

Posting date

05/17/2022

Closing date

Closing Instructions

Open Until Filled

To ensure full consideration, applications must be received by 11:59pm (MT)

05/31/2022

Special Instructions to Applicants

Please see Special Instructions for more details.
IMPORTANT : In order to be considered as an applicant you must apply via the online application system, http://www.msudenverjobs.com.

References refers to a list of three professional references and their contact information.

Official transcripts will be required of the candidate selected for hire.

Talent Team Representative

Amy Hamik

Talent Team Representative E-mail

hamika@msudenver.edu

Benefits

MSU Denver is pleased to offer our current and potential employees a wide array of benefit options. To learn more, please visit the following link:

Employee Benefits Offerings

Diversity Statement

Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 50% first generation students and over 45% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success.

MSU Denver is committed to creating and fostering a work environment and culture of belonging; we are proud of the work our employee affinity groups contribute to our culture. For more information on our employee affinity groups please visit this link .
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