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Director of Marketing - Rockefeller Neuroscience Institute (Hybrid)

West Virginia University
West Virginia, United States
Salary Not Specified
Posted Date
May 19, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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West Virginia University Relations in collaboration with the Rockefeller Neuroscience Institution is currently accepting applications for a Director of Marketing.

About the Opportunity

As the Director of Marketing, you will serve as the chief professional communicator, public relations professional, and marketer for the WVU Rockefeller Neuroscience Institute (RNI). The Director has dual reporting relationships with both the vice president, neuroscience (secondary), and the chief marketing and communications officer of the WVU Health System (primary) or their designees.

Rockefeller Neuroscience Institute is the premier multidisciplinary institute for patient care, research, and teaching in West Virginia and the region. We celebrated the opening of our new Innovation Center on May 15, 2019. The RNI’s flagship facilities are located on the Health Sciences campus in Morgantown, with more than 1,000 dedicated team members across five departments, patient care units, and research laboratories. Find out more about our outstanding works and contributions today at:

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
What You'll Do
  • Provide strategic leadership in identifying media/communications and marketing initiatives for targeted audiences.
  • Develop and implement an integrated marketing and communications plan, including social media, consistent with the goals of the RNI.
  • Work in tandem with the WVU Medicine Marketing and Communications as the HSC UR team and others across WVU to develop the plan and ensures consistency in branding, messaging, and marketing.
  • Lead the RNI marketing and communications team, including people in the RNI and associated centers and units who have internal and external communications responsibilities.
  • Develop and implement strategic outreach, marketing, and communications plan to increase contacts with key external stakeholders, including donors, and to grow and sustain patient volumes of RNI’s clinical programs and services.
  • Oversee the creation and implementation of targeted communication and projects to reach specific audiences in programming, development/fundraising, faculty recruitment, and other outreach efforts. These include, but not limited to, publications and other printed items, news media communications, social media, web, and other electronic communication, as well as communications related to school events.
  • Write and/or edit talking points and speeches for the RNI executive chair and other RNI executive leaders as requested.
  • Write and oversee formatting of publications that emerge from the Executive Chair’s office and the the RNI’s affiliated departments.
  • Oversee internal communication efforts, ensuring that faculty and staff are provided information in an accurate and timely way.
  • Ensure regular/consistent contact with target media; works with appropriate RNI faculty and staff to analyze and prepare appropriate responses to inquiries from the public, news media, and members of the WVU and WVU Medicine communities. Utilizes independent research of background information in the development of effective responses.
  • Based on objectives in the RNI’s strategic plan, develop content for, update and maintain the RNI website, working with WVU Medicine IT web staff.
  • Coordinate all news media relations with WVU Medicine Marketing and Communications and the HSC UR teams. When required, serve as spokesperson for the RNI to local, state, and national/international media. Provides input to select appropriate representatives to respond to internal/external communications requests. Prepare representatives for media interactions.
  • Maintain frequent contact with RNI faculty members and departments to solicit relevant information to highlight and promote achievements through writing, editing, and designing of feature articles, positioning statements, fact sheets, speeches, talking point, annual reports and electronic presentations.
  • Continually assesses communications plans and products for effectiveness.
  • In conjunction with appropriate leadership at RNI and WVU Medicine Marketing and Communications, oversees RNI’s overall marketing and communication budget, including expenditures. Makes budget recommendations and writes/presents proposals for future marketing and communications programs related to the budget.
  • Maintain knowledge of WVU Medicine communications standards, branding, licensing and policies and procedures.
  • Attendance at RNI events will be required, which may include evening, weekend, and holiday assignments.
  • Represent the RNI at key communicator meetings.
  • Perform other job-related duties, as assigned and appropriate for the role.
Qualifications :


Bachelor’s degree is required in journalism, marketing, public relations, communication, English or a related field. An equivalent combination of education and experience may be considered.


Five (5) years of experience
  • in a field related to marketing, public relations, or communications.
  • writing, interviewing, or project management.
One (1) year of experience
  • managing budgets.
Demonstrated Ability in the following:
  • Work in a highly matrixed reporting structure.
  • Leadership, management, communication, and decision-making skills.
  • Exceptional oral/written communication and presentation skills.
  • Manage, coordinate and supervise multiple projects concurrently.
  • Work with multiple internal and external constituencies and people of diverse backgrounds.
  • Treat sensitive information with the appropriate level of confidentiality.
  • Knowledge of and familiarity with West Virginia University and WVU Medicine.
  • U se independent judgment when prioritizing work and evaluating the criticality of various university issues while multitasking other job duties.
  • Work across disciplines and departments, as well as within the office, to finish projects and/or achieve goals of the RNI.
  • Seek out issues and stories to promote internally and externally.
Ability to travel between campuses and to external events is required

At West Virginia University, we leverage our talents and resources to create a better future for our state and the world. As West Virginia's land-grant university, WVU has three campuses that touch each corner of the state. The WVU System includes 518 buildings on 15,880 acres, Extension Service offices in all 55 counties, ten experimental farms and four forests.

From the groundbreaking R1 research of our flagship campus in Morgantown to the career-oriented programs of WVU Potomac State in Keyser to the technology-intensive programs at WVU Tech in Beckley — the contributions of WVU employees directly impact the 1.8 million people of West Virginia every day, no matter their role or position.

Service, curiosity, respect, accountability, and appreciation are the core values that unite Mountaineers, inspiring one another to work tirelessly and support others as they seek to reach new heights. After all, when you're a Mountaineer, impossible is just another mountain to climb.

To learn more about West Virginia University, visit . View current career opportunities at .

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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