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Marketing Writer

Florida Gulf Coast University
Florida, United States
Salary Not Specified
Posted Date
May 19, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Communications, Other Communications, Public Relations & Advertising, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Editing & Publications Management
Employment Type
Full Time
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Job Summary

The Marketing Writer develops, writes, and edits content and documents that support the university’s marketing initiatives – from brief, engaging taglines to comprehensive, multiple-page brochures and white papers.

Florida Gulf Coast University is committed to establishing and maintaining an inclusive working and learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of the campus life reflect a diverse, multi-cultural, and international worldview.

At FGCU, we collectively stand against any individual or group that practices any form of racism, discrimination, intolerance, hate expressions, or disrespect. We are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, religious beliefs, abilities, ages, gender identities, sexual orientations, socio-economic status, cultural traditions, family statuses, and military backgrounds. FGCU strives to hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our University stronger. The University community recognizes the importance of a diverse and inclusive institution and holds these ideals as paramount for the current and future success of the institution.

We seek colleagues who promote and embrace diversity, equity, and inclusion. We encourage individuals from diverse backgrounds to apply for this position as we believe that our University will grow and move forward through a commitment of equality for all.

Job Description

Typical duties may include but are not limited to:
  • Conceives and develops written material for clients that support the university’s marketing and communications initiatives.
  • Writes, edits, and proofs marketing and promotional assignments, such as brochures, flyers, newsletters, posters, ads, reports, news and magazine features, web copy and recruitment publications.
  • Provides creative leadership in generating ideas for marketing and communications projects that achieve strategic goals.
  • Conducts informational interviews with administrators, faculty, staff, donors, alumni, and students and retrieves information from references sources (library, files, Internet, technical reports) to determine project priorities and creatively develop and write articles.
  • Conducts independent research to prepare for writing project assignments.
  • Ensures copy is readable, clear, consistent, accurate, factual, and conforms to FGCU messaging priorities, branding guidelines, SEO best practices and grammar and style standards.
  • Reviews progress, evaluates results, implements new processes, and promotes best practices.
  • Identifies, develops and writes stories with news value for, FGCU360 Magazine, and external media. Ensures final written pieces are complete, factually accurate, grammatically and stylistically correct, succinct and engaging.
Other Duties
  • Represents the department at meetings as needed.
  • Performs other job-related duties as assigned.
Additional Job Description

Required Qualifications
  • Bachelor’s degree from an accredited institution in marketing, communication, or a related area
  • Two years of professional full-time marketing writing or copywriting experience.
  • Any appropriate combination of relevant education, experience, and/or certifications may be considered.
  • Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
  • Portfolio of published marketing materials and articles.
Preferred Qualifications
  • Five years of related experience, knowledge of Associated Press (A.P.) and institutional style, editorial expertise, and journalistic ethics.
  • Proficiency in project management systems such as Basecamp, Asana, etc.
Knowledge, Skills & Abilities
  • Knowledge of current and developing SEO strategies.
  • Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.
  • Knowledge of marketing techniques and promotional writing styles.
  • Knowledge of desktop publishing and basic graphic design/layout.
  • Excellent interpersonal, verbal and written communication skills.
  • Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
  • Excellent spelling, punctuation, grammar, and proofreading skills to write and edit documents for accuracy, consistency of format, and professional appearance and style.
  • Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes equity and inclusion.
  • Ability to work under pressure and meet close deadlines.
  • Ability to analyze problems and develop creative solutions to complex issues.
  • Ability to maintain confidentiality and discretion at all times.
  • Ability to operate a personal computer for extended periods of time.
  • Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
  • Ability to work independently and with team members on multiple projects concurrently while consistently meeting deadlines.
Salary: $41,900 - Negotiable

FGCU is an EOE AA /F/Vet/Disability Employer.
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