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Digital Marketing Coordinator

Employer
Northeastern University
Location
Massachusetts, United States
Salary
Salary Not specified
Posted Date
May 19, 2022

View more

Position Type
Faculty Positions, Business & Management, Marketing & Sales
Employment Level
Administrative
Employment Type
Full Time
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Digital Marketing Coordinator

About the Opportunity

Qualifications

We are seeking candidates who are driven, analytical and highly organized to execute the wide-ranging digital marketing initiatives needed to engage and convert diverse audiences of prospective students. Working in collaboration with your Northeastern and Roux Institute marketing colleagues, you'll need to understand the brand and translate that into compelling ad campaigns that speak to our audiences across their journey and drives them into action, whether that be requesting more information about graduate programs, engaging in a partnership exploration, or getting involved with our entrepreneurship initiatives.

This position is a fit for someone who has a deep understanding of key marketing concepts and objectives pertinent to enrollment marketing, including channel planning, budget management, lead-generation, and funnel analyses. The candidate should also possess a high degree of comfort constructing and publishing new digital ad campaigns, with the requisite level of attention to detail, willingness to adapt to shifting priorities in a fast-moving start-up environment, and a deep curiosity about marketing tactics both within and beyond the world of higher education.

You should have 2-4 years of demonstrated experience building and managing multi-channel digital ad campaigns - within platforms such as Google Ads, Facebook, LinkedIn, and Twitter - with experience deploying multiple ad formats and optimizations. You should also have a bachelor's degree and/or a master's degree, in marketing, business administration, economics or a related field.

Excellent people skills and a global-first, inclusive mindset are a must. Because Northeastern is a university with locations worldwide you'll need to be culturally aware, both in professional interactions and in the work you produce.

This job is not for someone who:
  • Is averse to fast-paced, evolving environments
  • Has a hard time making decisions
  • Prefers to work on projects where there is sole ownership


Key Responsibilities

Marketing campaigns
  • Monitor active paid campaigns, ensuring optimal daily delivery and budget management across channels and audiences
  • Publish new ads and ad campaigns to existing and new channels complementing and expanding on existing assets to optimize campaign performance and build a robust library of deliverables
  • Leverage campaign data to identify and make recommendations on areas of growth opportunity, including top-performing keywords, search terms, creative variations, audiences, placements, target markets and more
  • Participate in the development of new campaign ad copy and creative, providing recommendations based on historical data and industry best practices


Innovation
  • Stay up to date on industry best practices - inform marketing colleagues about trends and insights
  • Use data and industry knowledge to test and learn into new channels, pushing out of the box thinking


Reporting
  • Maintain performance dashboards to facilitate weekly and monthly reporting for senior leadership
  • Analyze data with multiple levels of variables and segmentation


Position Type

Marketing and Communications

Additional Information

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Portland-ME/Marketing-Coordinator_R104439 jeid-a1fb9a9099836c47b913ad0afad00fbd
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