Please note: (Flexible Hybrid Work Schedule) Position is
currently a combination of in-office and remote, Ability to work
onsite in DC office.
Manages annuals NursingCAS virtual student fair and supports
student recruitment initiatives. Oversees digital marketing
initiatives and national data analysis for NursingCAS, the
centralized application service for 295 nursing schools. Manages
CRM campaigns for student applicants, NursingCAS websites, and
digital recruitment efforts to drive growth for the national
applicant pool. Develops marketing initiatives to increase CAS
participation by schools.
Primary Duties and Responsibilities
Serve as lead project manager for annual NursingCAS virtual
student fair. Collaborate to plan recruitment events with
pre-health academic advisors and prospective students.
Develop and implement a digital marketing plan to drive
awareness and increase the use of NursingCAS by schools and
students. Develop strategic content for CRM student and school
email campaigns and social media. Collaborate with vendors (e.g.,
website and retargeted ads) to develop new platform tools to
increase reader engagement. Report on readership, metrics, and
Prepare monthly, quarterly, and annual NursingCAS analytics
reports to educate membership and assess national applicant
Collaborate with website and marketing vendors to ensure high
visibility and drive applicant growth for NursingCAS and member
schools; Manage and implement changes to optimize website; Partner
with vendor to create new websites for prospective and current
schools, and a newsletter platform to increase readership, user
education, and retention. Educate members on best digital
Oversee marketing for all NursingCAS events (e.g., Virtual
Fairs, monthly webinars, conferences). Manages social media
accounts and monthly member newsletter.
Assists with the annual review of NursingCAS school pages to
ensure accuracy for successful cycle launch.
Develops and maintains web-based resources and marketing
collateral to support growth and outreach for NursingCAS. Other
duties as assigned.
Background /Skills / Abilities
Qualified candidates must have a bachelor’s degree.
Communications, marketing, digital media, journalism, or related
field is preferred.
At least 2 years of experience in a similar role, preferably in
higher education, recruitment, admissions, or membership.
Success with leveraging digital marketing initiatives to grow
engagement. Experience with CRM and analytics platforms, database
and website management (WordPress or similar software), social
media automation. A foundational knowledge of analytics and a
desire to learn more. Experience with the development of written
content and marketing collateral. Interest in researching and
implementing new technological platforms. Experience with using
centralized or common application systems (CAS/WebAdMIT) is
Additional qualifications include excellent written and verbal
communication skills, project management, problem-solving,
attention to detail, and self-starter skills. A strong work ethic,
the ability to multi-task and prioritize projects. Must be flexible
and collaborative, and have good interpersonal skills.
Proficient in Microsoft Suite. Experience with using design and
photo software, Higher Logic, or EMP, is preferred but not
Fast-paced, professional office environment with moderate noise
Must be able to use a computer at a workstation for extended
periods of time and to accommodate potentially frequent
Occasional travel is required for this position.