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NursingCAS Outreach Manager

American Association of Colleges of Nursing (AACN)
District of Columbia, United States
Competitive Salary
Posted Date
May 18, 2022

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Position Type
Jobs Outside Academe, Non-profit & Government Organizations
Employment Level
Employment Type
Full Time
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Please note: (Flexible Hybrid Work Schedule) Position is currently a combination of in-office and remote, Ability to work onsite in DC office.

General Functions:

Manages annuals NursingCAS virtual student fair and supports student recruitment initiatives. Oversees digital marketing initiatives and national data analysis for NursingCAS, the centralized application service for 295 nursing schools. Manages CRM campaigns for student applicants, NursingCAS websites, and digital recruitment efforts to drive growth for the national applicant pool. Develops marketing initiatives to increase CAS participation by schools.


Primary Duties and Responsibilities

Serve as lead project manager for annual NursingCAS virtual student fair. Collaborate to plan recruitment events with pre-health academic advisors and prospective students.

Develop and implement a digital marketing plan to drive awareness and increase the use of NursingCAS by schools and students. Develop strategic content for CRM student and school email campaigns and social media. Collaborate with vendors (e.g., website and retargeted ads) to develop new platform tools to increase reader engagement. Report on readership, metrics, and campaign success.

Prepare monthly, quarterly, and annual NursingCAS analytics reports to educate membership and assess national applicant trends.

Collaborate with website and marketing vendors to ensure high visibility and drive applicant growth for NursingCAS and member schools; Manage and implement changes to optimize website; Partner with vendor to create new websites for prospective and current schools, and a newsletter platform to increase readership, user education, and retention. Educate members on best digital recruitment practices.

Oversee marketing for all NursingCAS events (e.g., Virtual Fairs, monthly webinars, conferences). Manages social media accounts and monthly member newsletter.

Assists with the annual review of NursingCAS school pages to ensure accuracy for successful cycle launch.

Develops and maintains web-based resources and marketing collateral to support growth and outreach for NursingCAS. Other duties as assigned.


Background /Skills / Abilities Required


Qualified candidates must have a bachelor’s degree. Communications, marketing, digital media, journalism, or related field is preferred.


At least 2 years of experience in a similar role, preferably in higher education, recruitment, admissions, or membership.


Success with leveraging digital marketing initiatives to grow engagement. Experience with CRM and analytics platforms, database and website management (WordPress or similar software), social media automation. A foundational knowledge of analytics and a desire to learn more. Experience with the development of written content and marketing collateral. Interest in researching and implementing new technological platforms. Experience with using centralized or common application systems (CAS/WebAdMIT) is preferred.


Additional qualifications include excellent written and verbal communication skills, project management, problem-solving, attention to detail, and self-starter skills. A strong work ethic, the ability to multi-task and prioritize projects. Must be flexible and collaborative, and have good interpersonal skills.


Proficient in Microsoft Suite. Experience with using design and photo software, Higher Logic, or EMP, is preferred but not required.


Work Environment

Fast-paced, professional office environment with moderate noise levels.

Must be able to use a computer at a workstation for extended periods of time and to accommodate potentially frequent interruptions.

Occasional travel is required for this position.



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