Director of Marketing, Communications, & Alumni Relations, Helena College

Helena College University of Montana a comprehensive two-year college, provides access to and support of high quality lifelong educational opportunities for our diverse community. Helena College is seeking qualified applicants who wish to become part of a dynamic and creative team for a full-time position as a Director of Marketing, Communications & Alumni Relations.

The Director of Marketing, Communications, and Alumni Relations is a senior leader reporting directly to the Dean/CEO and serving on the Dean’s Cabinet. The position encompasses several major areas of responsibility including branding, marketing and communications, media and public relations, support of the Helena College Foundation, and alumni relations.



This position will be responsible for

Branding:

• Manage, refine, and cultivate the Helena College brand and ensure brand standards and messaging are consistently maintained
• Develop innovative strategies that advance the Helena College brand and increase interest in programs and offerings

Marketing and Communication:

• Set a strategic direction for marketing and communication efforts including advertising, social media, enrollment marketing, and promotion efforts
• Create, executive, and assess marketing and communication plans to support student recruitment, alumni relations, and key stakeholder engagement
• Manage and oversee the constant updating of content for the website
• Oversee the creating, executive, and distribution of all marketing and communication deliverables
• Provide counsel and support to the Dean/CEO and other campus leaders with the creation of internal and external communications
• Manage an internal communications program that ensures the Helena College faculty, staff, and students are informed about events, updates, and priorities

Media and Public Relations:

• Develop, foster, and advance effective collaborative relationships within the community and with local media to raise awareness for Helena College and positively influence perceptions and decisions of external partners
• Lead media relations strategy and outreach
• Create and leverage opportunities to drive public relations strategies and tactics
• Anticipate and lead Helena College public relations responses to unusual or crisis situations in partnership with the Dean/CEO and campus leadership
• Develop and guide messaging for campus leadership when speaking at public events and represent Helena College at events, when needed

Support of Helena College Foundation:

• Assist with and participate in Helena College Foundation’s efforts to raise funds
• Assist with community awareness of Helena College Foundation
• Participate in regular Foundation meetings as representative of Helena College

Alumni Relations:

• Create systems, processes, and procedures for development of Alumni Association for Helena College
• Engage alumni in activities of the college.
• Develop a communications strategy for engaging alumni
• Ensure alumni database is current

Other:

• Participate in and contribute to the College’s leadership meetings and initiatives to advance Helena College’s strategic direction and priorities
• Allocate the marketing and communications budget to maximize the impact of marketing, communication, branding, and other objectives
• Serve as main point of contact for MUS communications team with Helena College
• Serve as main point of contact for all free speech issues and questions at Helena College
• Responsible for distribution of timely warning messages to campus, as necessary
• Support and champion Helena College’s mission, vision, values, and priorities

Minimum Qualifications

• Bachelor’s degree in communications, marketing, public relations, or writing
• Experience with public relations, marketing, and market research in a business or education setting.
• Experience with management of social media presence.
• Experience with CRM and email marketing campaigns

Preferred:

• Experience in higher education
• Supervisory and budget management experience

Benefit and Salary Information

$65,000-$70,000 annually.

Benefits include a comprehensive and competitive group benefits package including Insurance package, mandatory retirement plan, partial tuition waiver, professional development, and wellness program.

How to Apply

Priority Application Date: Sunday, June 5, 2022

Review of applications will begin after date above and continue until the position is filled.

Submit the following materials:

• Letter of Interest – addressing the stated required skills for the position
• Detailed Resume listing education and describing work experience
• Transcript
• Names and contact information of three professional (3) references .
• Supplemental Information: Please provide examples of previous work including:
• Writing samples
• Creative/Design samples
• Social Media content samples

Incomplete applications may not be considered.

Criminal Background Investigation is required prior to Offer of Employment - In accordance with University policy, finalists for this position will be subject to criminal background investigations.

ADA/EOE/AA/Veteran's Preference - Reasonable accommodations are provided in the hiring process for persons with disabilities. For example, this material is available in alternative format upon request. As an Equal Opportunity/Affirmative Action employer, we encourage applications from minorities, veterans, and women. Qualified candidates may request veterans’ or disabilities preference in accordance with state law. References - *References not listed on the application materials may be contacted; notice may be provided to the applicant. Testing - Individual hiring departments at UM-M may elect to administer pre-employment tests, which are relevant to essential job functions. Employment Eligibility - All New Employees must be eligible and show employment eligibility verification by the first date of employment at UM, as legally required (e.g., Form I-9).

Job Location Helena, Montana, United States
Position Type Full-Time/Regular
Salary 65,000.00 - 70,000.00 USD