514407 - Director of Marketing and Enrollment Management

514407 - Director of Marketing and Enrollment Management

Classificaiton: Administrator II-Range A
Department: Extended Education Marketing and Communication
Sub-Division: Extension and International Programs
Salary Range: Salary commensurate with experience and qualifications (Anticipated hiring range is $6,895 - $7,354 per month) 
Appointment Type: At Will
Time Base: Full-Time
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM

About CSUF:
Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California’s revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.


Job Summary:
It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.

About the Position:
The Extension and International Programs (EIP) team collaborates with University departments and colleges on unique programs for students from the University, the community, and from around the world. We are seeking an exceptional individual to join our team as the Director of Marketing and Enrollment Management. The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.

The Director of Marketing and Enrollment Management for Extension and International Programs (EIP) provides strategic leadership, innovation, and data driven oversight for the development, implementation, and management of a comprehensive marketing, communications and enrollment management program that focuses on sustained, positive results in student recruitment, enrollment, and retention. The director is responsible for developing and directing a marketing and enrollment strategy, both short-term and long-range, that ensures the Marketing Communications (MarCom) Office supports the University's and unit's goals. This includes creating and maintaining processes for planning and executing MarCom work, as well as providing oversight of the unit's overall Enrollment Strategy. Will work across the unit, with all leaders, to implement the strategy, evaluate progress and act on opportunities. The director must demonstrate expertise in, and is responsible for, creating and executing integrated digital marketing campaigns targeting potential students for all EIP programs, and have experience in key marketing and communications areas, including analytics; account management; content strategy and creation; digital advertising; email marketing; marketing automation; SEO; social media outreach; user experience design and research methodologies; and website accessibility. The Director of Marketing and Enrollment Management advises, supports and assists the AVP and EIP administration by providing communications-related strategy and insight, developing and achieving measurable outcomes. The Director of Marketing and Enrollment Management also represents EIP in MarCom-related campus committees and working groups. Other duties as assigned.


Essential Qualifications:
Bachelor’s degree from an four-year accredited college or university in communications, marketing, new media, graphic/web design, computer science or other communications-related field. Minimum of 10 years’ experience working in communications/marketing field. Minimum of seven years’ supervisory experience. Proven leadership background to include accountability, integrity, influence, and future focus. Knowledge of customer relationship management (CRM) principles and software, including journey building, experience mapping and personalization across multiple channels (web, email, advertising, social media and mobile). Understanding of project/task management principles and ability to document/implement processes. Experience managing workload within project management software, such as Bitrix24, Microsoft Planner, SmartSheet, Basecamp, etc. Knowledge of user experience and user interface design and research principles, including conducting user research and developing and implementing user personas, as well as utilizing data/feedback for validation and iterative improvements to campaigns/collateral. Demonstrated ability to use marketing technology to gather necessary data and use information to validate and iterate MarCom campaigns and collateral. Technology includes Google Analytics, Tag Manager and Ads. Knowledge of key digital advertising strategies, including targeting and optimization relating to search-engine marketing, social media marketing, retargeting, lead generation and inbound marketing strategies. Experience developing and implementing brand strategy, within the confines of the institution’s guidelines. Experience managing multi-channel marketing campaigns, from conception to creation to review/revise. Ability to manage large workload within strict time constraints. Skilled in collaborating and working within an ethnically- and culturally-diverse organization, as well as campus and external constituencies. Ability to lead and champion change, and work effectively with ambiguity.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.


Preferred Qualifications:
Advanced degree in communications, marketing, new media, graphic/web design, computer science or other communications-related field. Experience working in Salesforce and planning/executing multi-channel campaigns using integrated marketing automation software. Management experience, preferably of diverse communications teams that executive multi-channel campaigns for a range of clients. Experience using marketing technology tools to support and automate marketing communications via web, email, advertising, social media and mobile channels. Experience managing social media channels and creating social media strategy and calendars. Ideally, social media was managed through software such as SproutSocial, HootSuite or Social Studio. Familiarity with website accessibility standards, including the California State University Accessibility Technology Initiative (ATI) Compliance Standards, WCAG 2.0 guidelines and compliance checking tools such as ComplianceSherriff. Knowledge of CSUF infrastructure, policies and procedures. Website project management experience and basic knowledge of creating site maps, wireframes and prototypes, and well as implementing SEO strategies (keywords, alt tags, meta data). Professional experience in international marketing/outreach activities, including localization and country-specific digital advertising/social media outreach. Professional experience working in higher education communications. Working knowledge of agile marketing processes and workflows.


Special Working Conditions:
Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

Frequent interruptions. Occasional early morning, evening and weekend hours.


Additional Information:
California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the University’s strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting act and is required to comply with the requirement set forth in CSU Executive Order 1083, revised July 21, 2017.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position.

Regular attendance is considered an essential job function.

Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.

Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.

California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

In accordance with the California State University (CSU) Out-of-State Employment Policy, the CSU is a state entity whose business operations reside within the State of California and requires hiring employees to perform CSU-related work within the State of California.

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://nam10.safelinks.protection.outlook.com/?url=https%3a%2f%2furldefense.com%2fv3%2f__https%3a%2f%2fcalstate.policystat.com%2fpolicy%2f9779821%2flatest%2f__%3b!!gf3vtazamgbm8a!kalyyvf_oyavake6kmvkgvvmlsxbfidlr7t8x7ibay_eudbcoyy3z4np_nysdrowj02z%24&dat" href="https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2F%2Fcalstate.policystat.com%2Fpolicy%2F9779821%2Flatest%2F__%3B!!GF3VTAzAMGBM8A!kALyyVf_OyaVakE6kMvkGVvMlSxbfiDLr7T8x7iBAy_eUdBCOyy3Z4nP_nYSdROwJ02z%24&data=04%7C01%7Csbouzos%40Fullerton.edu%7C441f064b120142b61a0808d9721df84a%7C82c0b871335f4b5c9ed0a4a23565a79b%7C0%7C0%7C637666295301064953%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=o9Vt0TcTOb7hwVEM3VW%2FSk%2BT1ricF2m0IO8z87KIeSw%3D&reserved=0" target="_blank" rel="noopener noreferrer">https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to https://hr.fullerton.edu/" href="https://hr.fullerton.edu/" target="_blank" rel="noopener noreferrer">hr.fullerton.edu


Application Deadline: May 26, 2022 (9:00 PM)

Apply online at: https://careers.pageuppeople.com/873/fl/en-us/job/514407/514407-director-of-marketing-and-enrollment-management jeid-24ad2c6072ec91458533c30fc73aa8e3