Part-Time Faculty-Sec. Instr. for
Communications@Syracuse-Digital Branding & Strategy (July
Syracuse, NY (Online)
Commensurate with Experience
Synchronous (or live) session for 1 hour and 45 minutes each week
for 11 weeks. The class section will have approximately 15
For this term, synchronous sessions will be Wednesdays 9:00-10:45
Office hours required.
Unionized Position Code
The S.I. Newhouse School of Public Communications is looking for a
part-time instructor to be section instructor for ADV 523 Digital
Branding and Strategy (3 credits). For this term, synchronous
sessions will run July 6-September 14, 2022. This course will be
Course Description: This course examines the transformative role
that the Internet and digital media are playing in the advertising
industry. Students will learn about the digital revolution and the
profound changes it has wrought in consumer behavior, as well as
marketers’ responses to those behavioral changes. In addition,
students will learn about the major forms of digital communication
(e.g., websites, social networks, blogs, online video, mobile), how
they work, and how to think about using them strategically for
advertising and marketing. There will be a deep dive on social
aspects of the web and search, as well as on mobile. From there,
the class will look into the future of Virtual Reality (VR) and the
Internet of Things (IoT), which promise to change the landscape yet
again. The class will also look at approaches to dealing with
measurement, metrics and return on investment ( ROI ).
Master’s or Doctoral degree preferred. Significant teaching and/or
professional experience in the field.
Job Specific Qualifications
View the asynchronous content in advance of each weekly live
Conduct discussions for each week’s live session based on direction
from the coordinator of ADV 523. Be available to meet for these
discussions on the online platform provided. Follow guidance of
coordinator on topics related to the asynchronous material, student
questions and progress, assignments and exams, and the introduction
of timely topical news and information that may apply to course
concepts, relevant case studies and articles.
Additional responsibilities include:
- Meet all designated class periods.
- Maintain regularly scheduled office hours.
- Grade any assignments and exams in a timely manner based on
- Submit completed mid-semester progress reports and final grades
according to University regulations.
- Attend immersion sessions, if invited, when offered.
Ability to instruct the class on the online platform on the days it
is designated to meet.
Ability to hold office hours.
Ability to grade all assignments and examinations.
In addition to completing an online application, please attach a
curriculum vitae and cover letter.
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Job Posting Date
Open Until Filled
Message to Applicants