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Part-Time Faculty-Sec.Instr. for Communications@Syracuse-Advanced Social Media Strategy (July '22)

Employer
Syracuse University
Location
New York, United States
Salary
Salary Not Specified
Posted Date
May 16, 2022

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Position Type
Faculty Positions, Communications, Digital Media, Humanities, History, Professional Fields, Social Work & Human Services, Social & Behavioral Sciences, Other Social & Behavioral Sciences, Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Part Time
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Posting Details

Posting Details



Job # 076354 Job Title Part-Time Faculty-Sec.Instr. for Communications@Syracuse-Advanced Social Media Strategy (July '22) Location Syracuse, NY (Online) Pay Range Commensurate with Experience FLSA Status Exempt Hours
Synchronous (or live) session for 1 hour and 45 minutes each week for 11 weeks.
The class section will have approximately 15 students.

For this term, synchronous sessions will be Mondays 6:45-9:30pm.
Office hours required. Job Type Part-time Rank PTI/Adjunct Campus Other Unionized Position Code UA Job Description
The S.I. Newhouse School of Public Communications is looking for a part-time instructor to be section instructor for COM 629 Advanced Social Media Strategies (3 credits). For this term, synchronous sessions will run July 11-September 19, 2022. This course will be Mondays 6:45-8:30pm.

Course: Students learn relevant terminology and gain hands-on experience with industry standard tools and platforms, practice methods of evaluation with advanced analytics, craft search strategy, and observe trends to drive strategy, content, and achieve business goals. Common digital team structures and best practices in management of digital teams will also be covered.
Themes explored during the course:
● New in Tech & Trends (AI focus)
● Big Data & Decisions: Where does it come from/how we do it/what it tells us/discussion of tools
● Advertising, PR, Marketing and Social Media (Paid, Earned, Shared, Owned; INTEGRATION )
● Journalism & Social (multimedia journalism)
● Visual Storytelling Techniques & Strategies
● Advanced Social Analytics and Google Analytics – Beyond the platforms
● Management of Digital Teams. Customer Experience and Expectations
● Data Driven Insights on Influence
● Corporate Social Responsibility/ Corporate Activism
● Ethics & Law
● Advanced social strategy – it’s integrated
● Personas/Segmentation
● KPIs
● SEO / SEM
● Moz Keyword Strategy
● Content Creation/Curation
● Presentation Qualifications
Master’s or Doctoral degree preferred. Significant teaching and/or professional experience in the field. Job Specific Qualifications Responsibilities
View the asynchronous content in advance of each weekly live session.

Conduct discussions for each week’s live session based on direction from the
coordinator of COM 629. Be available to meet for these discussions on the online platform provided. Follow guidance of coordinator on topics related to the
asynchronous material, student questions and progress, assignments and exams,
and the introduction of timely topical news and information that may apply to course
concepts, relevant case studies and articles.

Additional responsibilities include:
• Meet all designated class periods.
• Maintain regularly scheduled office hours.
• Grade any assignments and exams in a timely manner based on
instructions/rubrics provided.
• Submit completed mid-semester progress reports and final grades according to
University regulations.
• Attend immersion sessions, if invited, when offered. Physical Requirements
• Ability to instruct the class on the online platform on the days it is designated to
meet.
• Ability to hold office hours.
• Ability to grade all assignments and examinations Tools/Equipment Application Instructions
In addition to completing an online application, please attach a curriculum vitae and cover letter. About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu. About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. EEOC
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Quick Link https://www.sujobopps.com/postings/93613 Job Posting Date 05/16/2022 Application Deadline 05/31/2022 Open Until Filled No Priority Consideration Job Category Faculty Message to Applicants
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