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Senior Director of Annual Giving

University of Georgia
Georgia, United States
Salary Commensurate with experience
Posted Date
May 17, 2022

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Position Type
Administrative, Business & Administrative Affairs, Development & Advancement
Employment Level
Employment Type
Full Time
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The Senior Director of Annual Giving is responsible for daily oversight of the Annual Giving team for the University of Georgia. The Annual Giving team is primarily responsible for increasing the alumni participation rate and raising unrestricted revenue to support schools, colleges, and units across campus. Serving as a leader for the unit, this professional supervises the team’s efforts in direct marketing utilizing phone, direct mail and digital approaches and special campaigns including Georgia Giving Day, UGA license tag program, faculty/staff campaign and more. Annual Giving Officers are engaged in a variety of coordinated fundraising activities and are assigned a variety of special constituency campaigns in addition to school/college-specific campaigns.


  • Advanced degree preferred or bachelor’s degree and at least 7 years of related higher education experience; OR an equivalent combination of education and experience related to sales, marketing, development, business administration, higher education, project management, or relationship management.
  • Previous experience managing a team with a successful record of achieving goals and key performance metrics.


(45%) Supervise the Annual Giving team and other supporting personnel (including student interns) with a focus on team organization, direction, and motivation, provide training as necessary, evaluate performance, and ensure the team is working together to achieve department goals. Strengthen and expand the Centralized School/College annual giving campaigns and comprehensive Special Giving programs throughout campus including Parents, Presidents Club, Student Giving, Faculty/Staff Campaign, Matching Gifts, Recent Graduate Programs, Recurring Gifts, Unit-based “Friends” programs, and other specialized efforts. Serve as an annual giving consultant for the University’s schools, colleges, and units.

(45%) Work with the Executive Director of Annual Giving and Advancement Services and the Annual Giving team to set goals, determine strategy and implement a comprehensive direct marketing plan for university-wide annual giving, including use of telemarketing, digital platforms, direct mail, and other channels to fundraise for restricted and unrestricted needs with a focus on meeting university priorities

  • Evaluate progress toward goals and identify areas for improvement. Work with the Executive Director and Annual Giving team to create improved strategy based on analytical findings in collaboration with the Executive Director, create and maintain a series of internal and external facing reports that inform leadership of the performance and direction of the Annual Giving team.
  • Build and maintain partnerships with key stakeholders in respective responsible units including DAR Communications, Advancement Services, Gift Accounting, and internal and external service providers for direct mail, email messaging, digital marketing, and benchmarking/data analysis.

(10%) Prepare, administer, manage the annual budget for all activities associated with the Annual Giving programs and initiatives and approve budget expenditures throughout the year. Handle correspondence and stewardship of donors with various requests via email, mail and phone as needed.


The Division of Development and Alumni Relations at the University of Georgia advances the goals, objectives, and priorities of the university by generating private financial support, building, and maintaining relationships with alumni and donors, and assisting students with career development opportunities.



The greatest quality in a Bulldog? Loyalty. Annual gifts are the evidence of loyalty. Establishing giving habits early is critical because most donors’ capacity and propensity to give increases over time. We’re raising donor participation rates year over year, building a pool of donors to advance through the pipeline. Without annual giving, fewer donors give to the University of Georgia.

On a daily basis, you’ll find our central annual giving office raising money for UGA’s campus-wide unrestricted funds and every school, college and unit through acquisition, renewal, and upgrade strategies. We closely track and analyze data to drive our tactics which include phone campaigns, direct mail, digital solicitations, advertising, digital appeals and more. Ultimately, our goal is to form stronger donor relationships and solidify the bond between UGA and our supporters.


The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (


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