Enrollment Marketing Specialist

Merrimack College
Massachusetts, United States
Salary Not Specified
Posted Date
May 16, 2022

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Administrative, Academic Affairs, Academic Administration, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Type
Full Time
Merrimack College is a selective, private college in a beautiful, residential setting — just minutes from Boston, Massachusetts.

Position Overview & Responsibilities

Merrimack College seeks a driven Enrollment Marketing Specialist for Graduate Programs and Professional Studies. Reporting to the Senior Director of Marketing for Graduate & Professional Studies, this position plays an integral role in attracting, nurturing and yielding students for Merrimack’s on-campus graduate and continuing education programs, through the execution of high-quality communications and promotions. They will work closely with Graduate Admission, Communications, and academic program directors to deliver on multifaceted marketing and recruitment plans.

Merrimack’s more than 40 graduate programs include both master’s degrees and professional certificates across all 5 of Merrimack’s schools - the Girard School of Business, the School of Education and Social Policy, the School of Health Sciences, the School of Liberal Arts, and the School of Science and Engineering. Professional Studies offerings include degree completion programs and undergraduate-level courses offered during Winter Session and Summer Session. Combined, they are key enrollment areas that are critical to driving future growth for the institution.

Successful candidates will have a keen eye for detail, strong organizational skills, excellent writing ability, an unwavering focus on business results, and be able to thrive working in a fast-paced environment.

  • Support the inquiry-to-student communication plan through drafting and executing compelling emails (using Slate), and ensuring coordination of email, web, and social messaging.

  • Assist the Office of Communications in developing website and social media content to promote graduate and professional studies programs, including deadline pushes, event promotions, student and faculty stories, and related news.

  • Coordinate weekly fulfillment of on-demand print mailings, working with our preferred vendor partner to ensure timely response to graduate inquiries and stealth applicants. Review individual proofs to match names, program requests, and addresses.

  • Help develop creative themes for use in promotions and work with outside designer to develop materials such as brochures, print ads, posters, and postcards.

  • Research and explore advertising opportunities with partners such as periodicals, professional organizations and event opportunities to increase program awareness.

  • Assist with the creation and editing of web pages as needed.

  • Help with the creation and optimization of paid campaign landing pages (using Unbounce) to maximize visitor engagement and conversion.

  • Assist with the regular reporting of email and marketing program results, including creating utm parameters to track the effectiveness of specific campaigns and channels.

  • Administrative and miscellaneous duties as needed, including but not limited to tasks such as assisting with mailings, hanging posters on campus, managing collateral inventory, or ordering office supplies.

  • BA/BS degree in marketing, communications, English or related field required.

  • 1-2 years of marketing experience, preferably within a higher education environment.

  • Deep familiarity with digital/social channels and best practices.

  • Excellent writing and proofreading skills.

  • Strong project management skills, with experience managing and prioritizing multiple projects simultaneously.

  • Creativity and a good eye for design.

  • Familiarity with Slate or similar CRM system preferred but not required.

  • Ability to collaborate effectively with internal and external stakeholders of all levels.

  • Eagerness to learn and work in a fast-paced, collaborative environment.

Statement On Our Mission

Merrimack College is a Catholic Augustinian institution of higher education committed to building a culturally and racially diverse community. Our mission is to enlighten minds, engage hearts and empower lives and is inspired by our Catholic faith and the Augustinian tradition of seeking truth through inquiry and dialogue.

Merrimack College seeks candidates who understand, respect and can contribute to Merrimack’s Augustinian mission and values and advance our work in the area of diversity, equity and inclusion. We strongly encourage applications from members of underrepresented groups. All candidates should describe in their application previous experience related to equity, diversity, and inclusion, as well as how they will engage in fostering a culture that supports our Augustinian mission, our Catholic faith and our values of diversity, equity and inclusion.

Application Materials Should Include:
  • Cover letter stating motivation and interest in the position, citing experience relevant to the qualifications and including experience with, and commitment to, our Catholic Augustinian mission, our values, and our desire to be a more diverse, equitable and inclusive institution of higher learning.
  • Resume or Curriculum Vitae
  • This position is subject to the successful completion of a criminal background check.
Required Vaccination & Remote Work:

Unless otherwise stated above, this is an on-campus position. This is not a remote or hybrid position as employees are essential in order to provide a fully on-campus, residential college experience for our students and the community.

Merrimack College currently has a COVID-19 Vaccination Policy. Students, faculty and staff are required to be vaccinated for COVID-19.

About Merrimack College

The only Catholic, Augustinian institution of higher education in New England, Merrimack College is a private, independent, coeducational institution with more than 5,000 undergraduates and graduate students from 32 states and 37 countries, and comprises schools of liberal arts, science and engineering, health sciences, education and social policy, and business. The college’s 260- acre campus is approximately 25 miles north of Boston in North Andover and Andover, Massachusetts. Merrimack is a Master’s Colleges & Universities/Medium Programs institution in the Carnegie Classification of Institutions of Higher Education. Merrimack is one of the fastest growing educational institutions in the country and has steadily climbed up U.S. News & World Report’s ranking of Best Colleges, coming in 46th out of 170 schools ranked in the Regional Universities North category in 2020. Merrimack is also listed as one of the top 10 most innovative schools and placed 35th for best undergraduate teaching programs among schools in the U.S. News category.

Merrimack College is an Equal Opportunity Employer.

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