VISITING PROFESSOR IN DIGITAL ANALYTICS

Visiting Professor in Digital Analytics (part-time)

Description:

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University seeks a visiting professor in digital marketing analytics.

The Cronkite School is a global leader in professional strategic communications education, offering undergraduate and graduate programs that develop skills in digital strategy, marketing, audience engagement and measurement. The visiting professor will teach courses in digital analytics; knowledge in the discipline – and a passion for nurturing those skills in students – is required. The ideal candidate has professional experience in digital media, a background in digital audience data and their use to engage audiences and create new digital products, and a demonstrated ability to grow a digital audience using research, content, engagement and analytics. The candidate should have a robust knowledge of site and social analytics and listening tools, and an understanding of how to test content variables across digital platforms.

This is a part-time, benefits-eligible, 9-month appointment; this is not a tenure-track appointment.

Essential Duties

• Teach two courses in the Fall semester, and two courses in the Spring semester.
• Foster a learning culture of innovation by harnessing fresh ideas and experimenting with new tools, technologies and techniques that enhance audience connection and understanding of digital behavior.
• Engage in service to students and the Cronkite School, including student mentorship and guest speaking.
• Perform other duties as assigned.

Minimum Qualifications

A master’s degree, and professional experience working in marketing, integrated communications, digital strategy, social media, audience growth or a related field.

Desired Qualifications

• Demonstrated experience launching and measuring digital marketing campaigns, including paid social and search campaigns.
• Fluency in Google Analytics, Google Data Studio and social media analytics platforms
• Experience working with undergraduate and/or graduate students in a university or agency setting
• ​​Demonstrated commitment to diversity, equity and inclusion in both professional practices and as a contributor to an inclusive working and learning environment

About the Cronkite School

The Cronkite School is widely recognized as one of the nation’s premier journalism and mass communications programs. Rooted in the time-honored values that characterize its namesake—accuracy, responsibility, objectivity, integrity—the school fosters excellence and ethics among students as they master the professional skills they need to succeed in the digital media world of today and tomorrow.

Located on ASU’s Downtown Phoenix campus in the heart of the nation’s fifth-largest city, the School has 70 full-time faculty members, more than 100 full-time professional staff and annual resources of more than $40 million.The Cronkite faculty is made up of award-winning professional journalists, strategic communications specialists and world-class media scholars. Cronkite professors include five Pulitzer Prize-winning journalists, digital media thought leaders, top TV producers and correspondents, major metropolitan newspaper editors and strategic communications experts.

More than 2,500 undergraduate, master’s and doctoral students are enrolled at Cronkite, in person and online, preparing for careers in journalism, strategic media and related communications fields. Of the undergraduate residential student population, more than 60% come from out-of-state and more than 37% are students of color. The retention rate consistently exceeds 90%, and Cronkite students regularly lead the country in national competitions.

About Arizona State University

ASU is one of the largest and most innovative public research universities in the country, undertaking a bold reinvention of higher education as a New American University. With four campuses in the Phoenix metropolitan area, it serves more than 127,000 students on campus and online. For the past six years, it has been ranked No. 1 for innovation by U.S. News & World Report.

In the last decade, ASU has developed numerous new programs and units that bridge disciplinary boundaries to enable the exploration and discovery of new knowledge, while developing practical solutions to serve Arizona and the world at large. The university has strong and simultaneous commitments to educational access, excellence, and impact, and assumes significant responsibility for the cultural, social and economic vitality of its surrounding communities.

Application Instructions

Submission materials must include:

1. A cover letter stating qualifications
2. Curriculum vitae or resume
3. Contact information (name, address, email, telephone number) for three professional references
4. A diversity statement that addresses their experience and commitment to social justice, diversity, equity and inclusion over the course of their careers and outlines how they would advance DEI goals at the Cronkite School. The statement should be no longer than 500 words

Equal Employment Opportunity Statement

The applicant’s name should appear in each uploaded file name. Cover letters may be addressed to the Search Committee Chair, Jessica Pucci. Questions about the position should be directed to the search committee chair at: sofia.lujano@asu.edu.

Application deadline is June 28, 2022. Applications will continue to be accepted on a

rolling basis for a reserve pool. Applications in the reserve pool may then be reviewed in

the order in which they were received until the position is filled.

A background check is required for employment. Arizona State University is a VEVRAA

Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified

applicants will receive consideration for employment without regard to race, color,

religion, sex, sexual orientation, gender identity, national origin, disability, protected

veteran status, or any other basis protected by law.

(See https://www.asu.edu/aad/manuals/acd/acd401.html and

https://www.asu.edu/titleIX/.)

In compliance with federal law, ASU prepares an annual report on campus security and

fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is

available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf You may

request a hard copy of the report by contacting the ASU Police Department at

480-965-3456.

COVID-19 Vaccination Requirements - Under the recent executive order issued by

President Biden requiring all employees of federal contractors to receive COVID-19

vaccinations, ASU expects all employees, including new hires, to be vaccinated unless

they have an approved medical or religious accommodation. Proof of vaccination will

be required by January 4, 2022. For questions about medical or religious

accommodations, please visit the Office of Diversity, Equity and Inclusion’s webpage.