Director of Marketing for Undergraduate Enrollment and Alumni Relations

Director of Marketing for Undergraduate Enrollment and Alumni Relations

Marketing and Communications, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City.  Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools. 

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.

Position Summary

This role is an opportunity for an energetic leader to work with a wide group of stakeholders throughout the University community and have a real impact on the success of Fordham. The successful candidate will lead the hiring of a junior account specialist who will report to them. Both will be core members of the Client Service team in University Marketing and Communications (UMC), Fordham’s award winning centralized marketing department.

Together and with the support of UMC, the Director and Junior account specialist will respond to the marketing needs of Undergraduate Admissions, our undergraduate liberal arts colleges, the School for Continuing and Professional Studies, and the Office of Alumni Relations. They will also work with the in-house marketing team at Gabelli School of Business when needed.

Some of the senior clients the person in this role will engage with are the Vice President for Enrollment and Financial Services, Dean of Undergraduate Admissions, the deans of our undergraduate colleges, the AVP for Alumni Relations, the Director of Marketing for Gabelli School of Business, and others.

Projects managed will include, but are not limited to webpages, viewbooks, brochures, collateral, social media, video, content marketing, ads, internal marketing and other strategic communications materials as required.

The Director of Marketing for Undergraduate Enrollment and Alumni reports to the Director of Client Services, and works closely with additional UMC staff such as the Senior Director of Online Communications, Director of Creative Services, editorial staff, and others.

The work is high volume, and fast paced. Candidates must demonstrate the ability to be flexible and professional during periods of high-volume activities. Additionally, candidates must be able to work effectively from home or our offices at Lincoln Center.

Essential Functions        

• Develops project goals and metrics with our clients. Regularly analyzes and reports on the ongoing success of campaigns through digital analytics, audience testing, and other assessment methods.
• Manages the Account Coordinator for Marketing and Communications.
• Maintains institutional identity and messaging throughout every aspect of undergraduate digital and print materials.
• Manages the UMC budget for undergraduate marketing.
• Maintains extensive client contact, advising and directing them through marketing strategies, advertising plans, production procedures, and outcome assessment.
• Serves as a liaison between undergraduate clients and UMC staff and administration.
• Assists UMC leadership in creating and implementing department procedures, strategies and goals.
• Leads and contributes to special initiatives such as coordinating photo and video shoots, developing RFPs, and launching new marketing initiatives.
• Performs additional duties as needed.
• Intercampus and light travel is necessary.

Required Qualifications 

• Bachelor’s degree, ideally in English, business, communications, marketing, or equivalent.
• Minimum of 7 years experience in communications in an academic, not-for-profit, or professional communications field.
• Must be curious, conscientious, articulate, adaptable, and collaborative.
• Must have strong writing, communication, listening, and problem-solving skills, as well as an eye for design.
• Candidate must be self-motivated, efficient, and detail-oriented.
• Demonstrated ability to manage collaborative processes as well as client and vendor relations through multiple projects with tight deadlines and budget restrictions.
• Demonstrated ability to engage audiences across multiple channels; demonstrated use of both traditional and emerging media platforms.
• Must possess excellent editorial skills.
• Must have experience working in a web content management system (CMS).
• Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications 

• Experience with academic admissions, recruiting communications, marketing to Gen Z and utilizing various social media channels for marketing and advertising purposes.
• Experience using Google Analytics or other web analytics tools.
• MAC experience with a working knowledge of Google Suite, Adobe, 4C electronic prepress.
• Knowledge of printing and best practices in pre-press and print production techniques.

FLSA CATEGORY: Exempt

START DATE: ASAP

APPLY HERE: https://careers.fordham.edu/postings/2790

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools.  It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. 

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories