Sr. Market Research Manager

We are seeking a Senior Market Research Manager (Communications Associate) who will report to the Associate Dean for Global Marketing and Communications and will support business and marketing strategy by developing data driven Marketing Research through use of primary and secondary quantitative and qualitative research. The ideal candidate is a team player who loves problem-solving and collaboration and who will not be shy to ask questions or voice opinions. They will work directly with the Associate Dean as well as with others in a range of areas within the Global Marketing and Communications (MarComm) department including marketing, social media, web design and creative.

They will work very closely with the school’s Institutional Data and Analytics team to ensure Marketing Research are cohesive and fully informed. They will work closely with and present recommendations and Marketing Research to the Dean, Carey’s School Performance team, and Management Council. Creating both standing and ad hoc or special reports, this position also serves as project lead to external research agencies and efforts and offers data-informed Marketing Research to the Carey Business School’s Communications team. The Senior Marketing Research Manager also works collaboratively to produce performance reports for marketing platforms and products.

Specific Duties & Responsibilities:

• Identify, gather, and lead business intelligence and Marketing Research to assist in development, assessment, evolution of programs, initiatives, and marketing across the U.S. and internationally
• Lead the development of presentations that use data to present findings or inform strategy
• Apply data Marketing Research and recommendations to evaluate performance, refine tactics and inform longer term thinking
• Partner with marketing team, MarComm’s external media agency, and web agency to assess and test advertising content and creative approaches including A/B testing, creative testing, UX assessment, and message testing (including audience Marketing Research)
• Lead creating and researching customer persona profiles leveraging media agency, external higher ed association(s), admissions Marketing Research, etc. to use to develop new programs, initiatives and marketing
• Identify and share relevant benchmarking and best practice market intelligence
• Recommend, hire, and manage necessary outside vendor(s) to develop and access primary research
• Lead larger competitive analysis initiatives
• Lead relationship with procurement to ensure optimal pricing with vendors and manage respective budgets
• Work to create approaches that measure the impact of our communications efforts with the University’s strategic target audiences, including overall perception, resonance of key strategic content themes, efficacy of marketing efforts including paid advertising, and other ad hoc research efforts
• Build data visualizations and reports using qualitative and quantitative data
• Provide ongoing support to inform leadership decisions and priorities, such as: supporting larger or contracted research projects as appropriate; periodically assessing and reporting on relevant competitive data; and developing appropriate metrics dashboards

Minimum Qualifications (Mandatory):

• Bachelor's Degree is required
• Four years of related experience required

* Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Preferred Qualifications:

• Master’s Degree preferred
• Eight years of experience preferred
• STEM training a plus
• Familiar with analysis software like SPSS, a plus

Special Knowledge, Skills & Abilities:

• Technically skilled: strong numerical and statistical skills
• An adept problem-solver: apply creative analytic methods to solve problems
• A curious mind: looking to explore new possibilities and unearth knowledge
• Empathetic and customer-centric: understand customer expectations and seek to facilitate the best possible customer experiences
• Provide expert advice on the best analytical tools and software
• Ability to extract meaningful inferences to inform business decisions is key
• Knowledge of research sampling and statistics
• Strong data visualization skills required
• Highly collaborative
• Highly proficient in: Microsoft Office (Excel, Word, Powerpoint Outlook), Google Analytics, Facebook Marketing Research, Twitter and Instagram analytics, presentation software, Tableau
• Prior experience using statistical analysis techniques

Classified Title: Communications Associate
Working Title: Senior Market Research Manager
Role/Level/Range: ATP/04/PD
Starting Salary Range: Commensurate with experience
Employee group: Full Time
Schedule: Monday-Friday 8:30-5:00
Exempt Status: Exempt
Location: Hybrid/JH at Harbor East
Department name: Marketing & Communications
Personnel area: Carey Business School

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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