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Director, Marketing and Communications/Enrollment Management

Employer
Loyola Marymount University
Location
California, United States
Salary
Salary Not specified
Posted Date
May 5, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Student Affairs, Admissions, Enrollment, Retention & Registrar
Employment Level
Administrative
Employment Type
Full Time
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Job Description Summary

The Director of Enrollment Marketing leads the university’s enrollment marketing and communications team that implements strategies, programs, and services in support of Enrollment Management as an integrated leader reporting to LMU Marketing and Communications. Embedded within Enrollment Management, the Director participates in the development and execution of comprehensive marketing plans and projects that achieve enrollment objectives with key target audiences and constituent groups. The Director oversees, personnel, and resources responsible for producing integrated communications media that support recruitment, retention, enrollment, graduation and commencement, career and professional development, and other Enrollment Management areas and activities. The incumbent cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized, multi-disciplinary team of communications and marketing professionals.

POSITION SPECIFIC RESPONSIBILITIES

  • Manage and implement concurrent, interdependent short-, medium-, and long-term marketing and communications projects that support and achieve Enrollment Management goals and priorities. Serve as the primary administrator of Enrollment Management communications and strategy. Implement and support project management methodologies, an integrated visual identity system, editorial schedule, and production calendar for EM communications activities. (25%)
  • Produce, edit, and approve traditional and digital communications and marketing products that support EM activities and programs and engage identified target audiences. Develop and deliver video productions, event promotions, EM communications, and awareness/engagement campaigns. (20%)
  • Review, manage, and approve EM content across traditional and digital channels with content providers and edit/track for consistency, accuracy, and timeliness. Assure the integrity, high-quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand. (15%)
  • Direct a team of communications and creative professionals. Hire, supervise, and train personnel, freelance, and contracted partners and students to provide services necessary to fulfill responsibilities. Coach team members to maximize creativity, productivity and effectiveness. Create a culture of accountability through evidence-based decision making, outcomes assessment, and process improvement where individual and team progress, deadlines, and results are reported and evaluated with regularity. (10%)
  • Ensure projects are completed by identified deadlines and on budget. Assure successful outcomes by adopting best-practice project management methodologies, quality assurance metrics, and risk mitigation plans. Manage and reconcile EM marketing and communications budgets, working closely with colleagues to allocate funds toward e-recruitment and integrated marketing activities. (10%)
  • Collaborate with university leaders to develop and improve recruitment and retention. (5%)
  • Coordinate and collaborate with university communications professionals to incorporate enrollment objectives into broader communications and marketing activities, talking points, presentations, reports, social media efforts, and other channels. (5%)
  • Pursue thought leadership on enrollment communications topics by staying abreast of emerging trends, developing professional contacts with colleagues, attending professional development engagements, and delivering presentations that inform, educate, and inspire. (5%)
  • Serve as a senior communications leader and perception management professional for Enrollment Management. (5%)
  • Performs relevant other duties as assigned or requested.

 

Loyola Marymount University Expectations

Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.

The incumbent must have the ability to supervise creative, communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement enrollment management marketing and communication products to achieve identified goals. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs. The incumbent is able to work effectively and independently with internal and external constituencies.  The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.

 

EXPERIENCE/QUALIFICATIONS

  • Minimum 7 years communications experience in a non-profit setting required, higher education experience preferred. Evidence of successful communication positions of increasing responsibility required. Previous management responsibility desired.
  • Experience working in communications role(s) that support recruitment, enrollment management, and/or admissions activities required.
  • Demonstrated ability to work effectively and independently in a shared resources environment, where professionals are assigned, dedicated, and embedded within an area and also integrated and reporting to a centralized organization with standards, strategies, and workflows. Ability to work with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
  • Demonstrated experience managing and executing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing;
  • Highly collaborative style with experience developing and implementing communications strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing;
  • Evidence of high energy leadership style with a track record for leading both strategic and tactical communications efforts;
  • Self-starter, able to work independently and entrepreneurially; experience creating, developing and implementing new initiatives;
  • Demonstrated computer competency with common production software suites, such as photo editing software, email marketing tools, and analytics reporting software.
  • Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
  • Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation of high quality work.
  • Self-starter with the ability to work independently as well as collaboratively within a cross-functional team.
  • Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities.
  • Willingness to work evenings and weekends to support programming, events, and major project deadlines.

 

REQUIRED EDUCATION

Typically a Bachelor’s degree. Master’s degree preferred. Degrees in marketing, communications, or public relations preferred. Incumbent will be expected to continue upgrading knowledge, skills and abilities needed to stay abreast of best practices and industry trends.

COVID VACCINATION REQUIREMENT

To ensure the safety and well-being of our community, Loyola Marymount University requires that all students, faculty and staff are vaccinated or have been approved for a qualifying medical or religious exemption.

 

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