Senior Associate Director of Admission Marketing

Senior Associate Director of Admission Marketing & Events

Posting Number: R0004231
Location: Salem Campus

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Position Summary:
This position is responsible for the managerial oversight of the Visit Team and guides the work they do to develop and implement programs that showcase the University to prospective students, parents, and counseling professionals. The Sr. Associate Director provides direct and collaborative support to the Assistant Director of Admission Events and Visit Coordinator, as well as student ambassador staff.

This position assumes primary responsibility for and leadership of the ongoing development and delivery of a compelling and consistent program and message to our visitors prior to, during, and following the visit experience.

This position will serve as the primary liaison with Marketing and Communications and serves our recruitment needs by managing the continued evolution of our communication strategy. This will include oversight of coordinated communications relating to recruitment travel, on- and off-campus events, daily visits, and digital/virtual campaigns.

As with other senior leaders in the Office of Admissions, the Sr. Associate Director is also an admissions officer who maintains a small recruitment territory serving students from a dedicated region interested in attending Willamette.

Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

JOB DESCRIPTION

• Develops recruitment strategy as it pertains to on campus visits and events and manages event and visit staff
  
  • Establish a yearly calendar of dates and times for optimal daily visitation experiences for prospective and admitted students and their families, as well as group visits and transfer admissions sessions.
    
  • Create and regularly evaluate dynamic visit programming in collaboration with the events team.
    
  • Regularly reports visit data up to office leadership, and uses this data to adjust strategy creating the most robust and productive visit experience possible
    
  • Provides leadership to Communications team regarding print, web, and other promotional needs for visit program and events
    
  • Acts as campus contact for any ‘recruitment' events - and ensures admission presence
    
  • Works with office's Athletic Liaison to coordinate team recruitment event days
    
  • Supports hiring, training, and development of student staff teams including admission ambassadors (tour guides) and overnight hosts
    
• Develops Communication Strategy in partnership with Marketing Communications office
  
  • This position serves as a the lead team member tracking communication projects and working collaboratively with the Marketing Communications staff to help develop the admission marketing and communication strategy
    
  • Serves as the primary liaison to our partners in the Marketing Communication office, where creative and compelling marketing materials are developed
    
  • Manage the project development and distribution calendar of communication including: print materials and projects, email campaign management, web update requests, social media campaigns for admission accounts, and other creative projects as needed
    
  • Support the development of Willamette's brand in our marketplace, ensuring fresh, timely, and distinctive story
    
  • Understands the needs of, and communicates with, a wide spectrum of stakeholders, namely prospective students, parents and families, and partners in college counseling
    
  • Analyzes the effectiveness of the marketing strategy using data, and makes recommendations for improvement
    
  • Lead projects in the department that are directly related to marketing and events.
    
• Lead Team work
  
  • Serves on lead team with other Sr. Associate/Directors of the office - ensuring clear communication and collaboration between all internal teams
    
  • Chairs an internal team aimed at executing special recruitment strategies that may include: transfer recruitment, international student recruitment, technology development and training, diversity, access, and inclusion best practices, and alumni and parent engagement.
    
• Territory Management
  
  • Due to the nature of this role, recruitment travel will be minimal, but may expect 3-4 weeks of recruitment travel in the fall and 1-2 weeks in the spring.
    
  • Executes reading process for small territory
    
  • Develops relationships with counseling partners from that territory and knowledge of nuances of region as it relates to WU's enrollment history
    
  • Mentors other recruitment staff and admission ambassadors as part of office professional development
    
  • Attends and supports all on and off campus recruitment activities
    
• Other duties as assigned.
  

MINIMUM QUALIFICATIONS

• Bachelor's degree required.
  
• A minimum of two years of experience working in admissions or related field, preferably from an independent residential liberal arts college.
  
• Strong written and verbal communication skills, including the ability to describe University programs and campus culture. The ability to articulate the value and benefits of a liberal arts education to a variety of audiences is essential.
  
• The ability to work independently as well as establish and maintain collegial relations with other University staff, faculty and students.
  
• The ability to work collaboratively as a member of a close and integrated team of admission professionals
  
• An appreciation that the majority of work takes place in our physical office or while traveling physically to high schools, workshops, and college fairs, with a limited number of work from home days incorporated into the schedule.
  
• The ability to plan, organize and implement programs and projects related to the University's enrollment goals.
  
• Technology skills to support territory management, daily contact with students, faculty, staff and others, and to support the goals and mission of the University, are essential.
  
• An appreciation for college-age students and the varied nature and expectations of serving that population.
  
• Demonstrates a commitment to diversity and an ability to work effectively with individuals and groups from a variety of identities, cultures and backgrounds.
  
• Ability to reside in Oregon by the first day of employment or otherwise primarily perform work in Oregon.
  

Preferred Qualifications

• Experiential knowledge of a University environment and undergraduate admission.
  
• A sincere appreciation for people of under-represented backgrounds and a loyal commitment to the University's mission.
  
• Ability to communicate verbally and in writing in a second language.
  
• Experience with Slate CRM (Technolutions).
  

Typical Work Schedule

Monday through Friday, 8am to 5pm

Physical Demands & Working Conditions

Typical work is performed indoors in a normal office environment.

Applications will be reviewed on a rolling basis as received until the position is filled.

All University positions require that candidates submit to a criminal conviction record check prior to hire. Conviction does not automatically preclude candidates from being hired. Nature of conviction will be considered relative to the duties of the position.

You will need to upload the following documents as part of your application materials in the "My Experience" section labeled Resume:

• Cover letter addressing the required/desired qualifications and presenting any other applicant characteristics which deserve emphasis
  
• Current Resume
  

​Incomplete applications will not be considered.



Apply online at https://willamette.wd1.myworkdayjobs.com/en-US/willametteuniversityjobs/job/Salem-Campus/Senior-Associate-Director-of-Admission-Marketing---Events_R0004231

Believing that diversity contributes to academic excellence and to rich and rewarding communities, WU is committed to recruiting and retaining a diverse faculty, staff and student body. We seek candidates, particularly those from historically under-represented groups, whose work furthers diversity and who bring to campus varied experiences, perspectives and backgrounds. jeid-65a601b57c8db548869fe735213527a4