Reporting to the Vice Provost for Enrollment Management (VPEM),
this key leadership position within the enrollment management
division will lead and manage the office of undergraduate
admissions that includes 25 professional staff and 40 student
workers. The director will lead well-planned and analytically
supported undergraduate enrollment strategic initiatives with the
goal of building the S&T brand as well as growing enrollments
and creating a strong and sustainable enrollment future. The
director will develop and successfully execute a strategic
enrollment management plan that will support the enrollment goals
set forth for the office of undergraduate admissions.
- Oversee first year recruitment, transfer recruitment, new
student orientation and the visit center.
- Provide day-to-day oversight, hire, train and mentor
associate/assistant directors, admissions recruiters and student
ambassadors, establishing priorities.
- Manage the undergraduate admissions budget (~$2M) including
planning and administration.
- Own established targets and develop and implement a robust
enrollment plan needed to achieve undergraduate and diversity
- Collaborate with EAB in planning, executing and monitoring an
effective recruitment plan, ensuring coordination of EAB’s and
- Develop relationships and communication with department chairs
in the academic departments; work collaboratively to drive
enrollment goals for each program; serve as the point person to
liaise with departments within the academic units as it relates to
admissions, enrollment and recruitment.
- Collaborate with the director of graduate and international
admissions to support recruitment activities for international
undergraduate first year and transfer students.
- Lead effective coordination and execution of all internal and
external events such as open houses, college fairs, other
- In coordination with the marketing and communications (M&C)
and academic departments, create a robust, targeted communication
plan using multi-channel communication with the leads/inquiries and
successfully execute it.
- Work with the M&C department, and the system and operations
as well as colleges to ensure all marketing collateral/websites are
current and relevant.
- Expertise in using data and conducting analysis to
enhance/recalibrate recruitment strategies, yield management,
forecasting, and increase operational efficiency.
- Work closely with the director of student financial assistance
in building competitive scholarship packages to maximize
- Identify new recruitment opportunities in existing and new
markets that includes establishing partnerships with high schools,
guidance counselors, articulation agreements with community
colleges and nurturing these relationships to yield quality
students to S&T.
- Ensure prospective students and families have a great visit
experience (on-campus or virtual); track all campus visits/events
and closely monitor feedback and make changes to ensure a positive
- Collaborate with the director of CRM operations to ensure all
admissions processes are efficient and admissions/scholarships
decisions are released in a timely manner. Ensure the admissions
staff are trained and proficient in using Slate CRM to assist them
in their recruitment/yield work.
- Ensure that the admissions office adheres to institutional
policies and procedures, federal and state regulations and the
ethical standards of the NACAC and other professional
- Liaise with the alumni office to leverage alumni for networking
and recruiting events.
- Effectively use data to assess strategy and priorities.
- Other duties and responsibilities as assigned.
Requirements: Master's degree or an equivalent
combination of education and experience may be substituted as
5-7 years of progressively responsible experience in admissions
that includes at least 3 years of experience in successfully
managing a team of admissions professionals – nurturing, motivating
and leading them.
Demonstrated successful experience in developing,
evaluating, and improving recruitment, enrollment, and marketing
strategies from a data-driven perspective, including the use of
integrated marketing campaigns and social media to improve the
recruitment and enrollment of undergraduate students. Ability to
use technology effectively to build efficiency in recruitment
processes. Demonstrated commitment to diversity, equity, and
Proven success launching successful recruitment campaigns from
concept to deployment to results within a given budget. Record of
success in meeting enrollment goals. Experience building long term
relationships with high schools, community colleges and leveraging
community-based organizations in recruitment. Willingness to work
non-traditional hours, including early morning, evening and
weekends during peak times is necessary and expected. Willingness
to travel domestically up to 10% of the year. This position
requires a valid driver’s license and a safe driving record.
Other Skills: The individual must have
excellent written and oral communication, outreach, public
speaking/presentation and networking skills. Stellar managerial and
leadership skills. Candidates must demonstrate strong
organizational skills. The ability to professionally interact and
communicate with internal and external constituents, multitask,
attention to detail and work to aggressive deadlines is of great
importance. Excellent project and time management skills.
Demonstrated ability to work collaboratively with leadership,
faculty and staff.
Highly skilled in the use of MS Office Suite, CRM
(preferably Slate), Student Information systems (preferably
PeopleSoft) are required; a motivated and enthusiastic work
The ability to professionally represent the University is
of great importance.