Associate Director, Marketing Strategy

Job Summary

Under the newly minted division of University Marketing & Communications, the Office of Marketing Communications creates proactive, innovative, and comprehensive marketing, communications and branding strategies that highlight Drexel’s academic strengths and research, while emphasizing the value and potential of the experiential education model. The Office of Marketing Communications works closely with colleges, schools, academic and administrative staff throughout the University to create comprehensive marketing and communications strategies that serve the University’s overarching branding, recruitment and retention goals to meet or exceed the enrollment and revenue objectives. The Office of Marketing Communications defines, protects, and disseminates the Drexel University brand while clearly illustrating its unique value proposition.

The Associate Director, Marketing Strategy will play a key role, working both independently and cross-functionally with the Executive Director, Marketing Strategy, various units across the Office of Marketing Communications and Drexel University as a whole. They will execute the vision and marketing strategy of the Executive Director by employing numerous marketing tactics and provide support for events and/or other initiatives.

The Associate Director will have a solid understanding of multi-channel marketing and will excel in collaboration, communication and relationship building. They will contribute to and execute marketing strategies that are grounded in research and best practices for both external and internal audiences. They will work with the internal marketing communications teams to implement media plans, creative development, metrics reporting and market research. They will serve as the day-to-day point of contact for college, school, academic and administrative stakeholders to provide support for marketing and communication projects.

This position currently has a hybrid work schedule.

Essential Functions

• Work with internal media team and external media agencies to execute media plans and strategies including trafficking, tracking and evaluation of media placement performance.
• Serve as day-to-day liaison with key college, school, academic, administrative and University partners, supporting all areas of marketing and communications.
• Work with internal marketing communications teams to execute the strategic direction for all media, collateral, content and assets for website, ad campaigns, events, related publications other marketing communication tools.
• Work with creative team to assist in devising messaging and creative strategy for assigned portfolio.
• Monitor, track and prepare reports and metrics regarding media placement performance for evaluation by Executive Director.
• Lead informational meetings and follow up on actions items with colleges, schools, academic, and administrative staff as necessary.
• Assist with market research on competing programs and new program opportunities.
• Work with the web team to maintain updated website presence for the assigned portfolio.
• Work with events/project management team on planning, set-up and execution of events/sessions related to assigned portfolio(s).
• Hire, train and supervise co-op student when available. May supervise other staff, work-study or part-time students for projects as needed. Other assigned projects as necessary.

Required Qualifications

• Bachelor’s degree in Marketing, Communications or related discipline.
• Minimum of 3 years of experience in communications and marketing related fields.
• Proven knowledge of marketing principles, market research, online behaviors, trends and technologies to identify and recommend communication strategies.
• Experience in marketing, operations, advertising, media buying, or related communications field.
• Effective project management, organizational (attention to details are essential) and time management skills to handle multiple assignments simultaneously.
• Proven examples of working cross-functionally to support multiple business units/stakeholders.
• Ability to manage a heavy volume of a deliverables in a deadline driven environment.
• Must be self-motivated, confident, energetic, flexible, and creative. Proven ability to take initiative and work both independently and in a team.
• Strong written and communication skills.
• Strong teamwork and collaboration skills.

Preferred Qualifications

• Experience with marketing performance reporting and data analytics software.
• Advertising agency or higher education marketing experience.
• Experience with Adobe products (InDesign, Dreamweaver, Illustrator, Adobe Photoshop) and Microsoft products (PowerPoint, Outlook, Word, Excel).
• Customer research and segmentation experience a plus.
• Experience in marketing operations, advertising, media buying, or related analytical field.

Physical Demands

• Ability to lift up to 25lbs.

Location

Hybrid - Remote/University City, Philadelphia PA

Additional Information

This position is classified as Exempt with a salary grade of K. For more information regarding Drexel’s Professional Staff salary structure, https://drexel.edu/hr/career/ducomp/salstructure/

Special Instructions to the Applicant

Please make sure you upload your CV/resume and cover letter when submitting your application.

Review of applicants will begin once a suitable candidate pool is identified.

Advertised:Sep 19 2022 Eastern Daylight Time
Applications close:Oct 4 2022 Eastern Daylight Time