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Assistant Program Director of Marketing and Stewardship, Gift Planning

University of Maryland
Maryland, United States
Salary Commensurate with experience
Posted Date
Apr 25, 2022

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Position Type
Administrative, Business & Administrative Affairs, Development & Advancement, Public Relations & Marketing (Campus)
Employment Level
Employment Type
Full Time
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The Assistant Program Director of Marketing & Stewardship, Gift Planning is an integral team member of the Office of Gift Planning (OGP) in the University Relations Development program. Working under the Executive Director, the Assistant Program Director plans, manages and executes all aspects of the planned giving marketing, communications and stewardship program.   Primary Responsibilities:
  • Marketing and Communications. Plan, execute and manage a strategic marketing and communications campaign to educate and promote interest in planned giving. Build the pipeline through new lead generation and discovery work that will lead to solicitations and closed gifts. Coordinate with the planned giving marketing vendor on all projects from inception to completion while meeting scheduled deadlines and with high attention to creativity and detail.
  • Stewardship. Oversee the Founders Legacy Society (FLS) for approximately 500 living legacy donors. Plan and execute the annual FLS signature event for 100+ attendees. Steward FLS donors via touchpoints and university-wide engagement and events, collaborating with Central Donor Relations and Stewardship, the Alumni Association, Special Events, the colleges/schools/units, Intercollegiate Athletics and others. 
  • Marketing and Data Analytics. Work closely with the UR Web Applications team to analyze and interpret alumni/giving data for developing targeted prospect lists to optimize marketing, communications and stewardship efforts. Analyze and interpret marketing data and results to measure general ROI (where possible). 
  • Assist OGP with other projects as needed.
Education (include licenses, certifications, etc.):
Bachelor’s degree required.  

Candidates must have at least four years of professional experience in non-profit marketing, communications, donor relations and stewardship, membership services, special events, or a related field.  Experience within development or similar program is strongly preferred.

Knowledge, Skills, and Abilities:
  • Marketing and communications experience demonstrating creativity and the ability to successfully manage/complete assigned projects on time and produce high quality work.
  • General knowledge of development/fundraising fundamentals.
  • General event planning and donor relations and stewardship experience.
  • Develops internal/external professional relationships and works effectively and collaboratively in a large complex university.
  • Excellent written and verbal communications skills; ability to successfully advocate for and negotiate through different work situations.
  • Strong customer service philosophy and a donor-centric approach.
  • Is results oriented; applies critical thinking and problem solving skills to analyze/resolve situations.
  • Ability to analyze and interpret data in ways conducive to marketing outreach and understands general predictive modeling concepts.  
  • Demonstrates the ability to prioritize tasks and meet deadlines while multi-tasking.
  • Is self-motivated and organized, has high attention to detail and accuracy, strong proofreading skills.
  • Works proactively and independently and as a team player in a fast-paced environment.
  • Experience working with vendor supported websites and updating website content. 
  • Is proficient in Microsoft Office; ability to use desktop and online databases and platforms (Blackbaud Fundraiser Performance Management, Ellucian Advance, Excel, etc.). 
  • Demonstrates tact, discretion, good judgment and confidentiality when needed. 
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