The Assistant Program Director of Marketing & Stewardship, Gift
Planning is an integral team member of the Office of Gift Planning
(OGP) in the University Relations Development program. Working
under the Executive Director, the Assistant Program Director plans,
manages and executes all aspects of the planned giving marketing,
communications and stewardship program. Primary
- Marketing and Communications. Plan, execute and
manage a strategic marketing and communications campaign to educate
and promote interest in planned giving. Build the pipeline through
new lead generation and discovery work that will lead to
solicitations and closed gifts. Coordinate with the planned giving
marketing vendor on all projects from inception to completion while
meeting scheduled deadlines and with high attention to creativity
- Stewardship. Oversee the Founders Legacy Society
(FLS) for approximately 500 living legacy donors. Plan and execute
the annual FLS signature event for 100+ attendees.
Steward FLS donors via touchpoints and university-wide
engagement and events, collaborating with Central Donor Relations
and Stewardship, the Alumni Association, Special Events, the
colleges/schools/units, Intercollegiate Athletics and
- Marketing and Data Analytics. Work closely with
the UR Web Applications team to analyze and interpret alumni/giving
data for developing targeted prospect lists to optimize marketing,
communications and stewardship efforts. Analyze and interpret
marketing data and results to measure general ROI (where
- Assist OGP with other projects as needed.
(include licenses, certifications,
Bachelor’s degree required.
Candidates must have at least
four years of professional experience in non-profit marketing,
communications, donor relations and stewardship, membership
services, special events, or a related field. Experience
within development or similar program is strongly
Knowledge, Skills, and Abilities:
- Marketing and communications experience demonstrating
creativity and the ability to successfully manage/complete assigned
projects on time and produce high quality work.
- General knowledge of development/fundraising fundamentals.
- General event planning and donor relations and stewardship
- Develops internal/external professional relationships and works
effectively and collaboratively in a large complex university.
- Excellent written and verbal communications skills; ability to
successfully advocate for and negotiate through different work
- Strong customer service philosophy and a donor-centric
- Is results oriented; applies critical thinking and problem
solving skills to analyze/resolve situations.
- Ability to analyze and interpret data in ways conducive to
marketing outreach and understands general predictive modeling
- Demonstrates the ability to prioritize tasks and meet deadlines
- Is self-motivated and organized, has high attention to detail
and accuracy, strong proofreading skills.
- Works proactively and independently and as a team player in a
- Experience working with vendor supported websites and updating
- Is proficient in Microsoft Office; ability to use desktop and
online databases and platforms (Blackbaud Fundraiser Performance
Management, Ellucian Advance, Excel, etc.).
- Demonstrates tact, discretion, good judgment and
confidentiality when needed.