Associate Vice President for Strategic Communication and Brand Management

Associate Vice President for Strategic Communication and Brand Management

California State University, Northridge (CSUN) seeks a creative and dynamic leader to serve as the next Associate Vice President for Strategic Communication and Brand Management in the thriving and diverse environment of greater Los Angeles.

At CSUN we aspire to continually grow as an inclusive, cooperative community! CSUN strives to be a destination workplace, where everyone understands that they belong to a community that is vital in advancing student success and providing exemplary service to all stakeholders. We foster an environment of success, both for our students and our employees. We have a relentless passion for celebrating diversity, equity, and inclusion as well as being an employer of choice. You will also have the opportunity to realize your own personal goals and be recognized for the work you do and enjoy the unique value the CSUN community can offer. As a leader you will have the opportunity to thrive in a community in which our leaders share common traits as identified in our Leadership Principles https://www.csun.edu/leadership-principles. If this sounds like you, you've come to the right place.

The University
One of the largest universities in the country, California State University, Northridge (CSUN) is an urban, comprehensive university that delivers award-winning undergraduate and graduate programs to nearly 40,000 students annually and counts more than 375,000 alumni who fuel the region's economy. Since its founding in 1958, CSUN has made a significant and long-term economic impact on California, generating nearly $1.9 billion in economic impact and nearly 12,000 jobs each year. The Association of Public and Land-grant Universities named CSUN an Innovation and Economic Prosperity University, the Wall Street Journal ranked CSUN second in the nation for the University's diverse learning environment, and CSUN is the nation's fourth-ranked school on CollegeNET's 2020 Social Mobility Index.

The Department
Housed within the Division of University Relations and Advancement, the Department is temporarily titled Marketing and Communications. It acts as CSUN's central communications office and holds the primary functions of leading strategic communication, media relations, and brand identity using an array of avenues including print, web, and social media, as well as other digital media.

Recognizing the critical importance of strategic communication as it pertains to the University's priorities, action is underway to retitle the Department Strategic Communication and Brand Management in an effort to underscore the Department's emphasis on strategic communication.

The Position of Associate Vice President for Strategic Communication and Brand Management
The Associate Vice President serves on University Advancement's senior leadership team, reporting to the Vice President for the division and assumes responsibility for the planning, coordination, and management of the University's strategic communications, marketing, and branding programs. The AVP reports to the Vice President for University Relations & Advancement and supervises a department of over 20 full-time staff and 10 part-time students

Qualifications
• A Bachelor's degree;
• Equivalent to five years of successful and progressive administrative or professional experience in strategic communication or a related field sufficient for appointment to this complex role;
• Ability and specialized skills to: direct a complex strategic communication program including crisis communication, public relations and the development of strategic marketing plans for promoting the image of the University;
• Ability and specialized skills to secure cooperation from representatives of the communications media; communicate clearly ideas and recommendations both orally and in writing; is adaptable in voice and style, able to communicate effectively and expeditiously in writing for a variety of purposes;
• Seasoned manager with a minimum of five years supervising the operation of a fast paced and visible department sufficient for a complex department of Marketing and Communications;
• Demonstrated experience in the evolving arena of social media, online marketing, and digital communication; as well as the oversight of a large institutional website and all the assets included therein;
• Ability to effectively maintain cooperative working relationships with division colleagues, students, staff, faculty, public agencies, private agencies, the community, and the media.

Additional information, including an institutional profile with a full list of duties and responsibilities, is available at:
https://academicsearch.org/open-searches-public/entry/11862/?search=11862.

Application Process
Applications should consist of a substantive letter of interest, a resume, and a list of five professional references with full contact information. No references will be contacted without the explicit permission of the candidate. Applications, nominations, and expressions of interest can be submitted electronically, and in confidence, to:
CSUNAVPSCBM@academicsearch.org

The position is open until filled but only applications received by Tuesday, June 14, 2022, can be assured full consideration. The University is being assisted by Academic Search. Confidential discussions about this opportunity may be arranged by contacting consultants Ann Hasselmo at Ann.Hasselmo@academicsearch.org and Chris Butler at Chris.Butler@academicsearch.org. Further information about CSUN is available at http://www.csun.edu.

General Information
Background check: This position is a sensitive position as designated by the CSU. A background check (including a criminal records check) must be completed satisfactorily. Failure to satisfactorily complete the background check may affect the status of candidates who apply for the position.

CANRA: The person holding this position will be considered a ‘limited reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Conflict of Interest: This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

CSUN is an Equal Opportunity Employer and prohibits discrimination on the basis of race, color, ethnicity, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, and disability. Our nondiscrimination policy is set forth in CSU Executive Order 1096. Reasonable accommodations will be provided for applicants with disabilities who self-disclose by contacting Recruitment Services at 818-677-2101.

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