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Director of Content - Tepper School of Business

Employer
Carnegie Mellon University
Location
Pennsylvania, United States
Salary
Salary Not specified
Posted Date
Apr 21, 2022

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus), Executive, Executive Directors
Employment Level
Executive
Employment Type
Full Time
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The newly created position of Director of Content has critical responsibilities for managing the direction, implementation, and ongoing evaluation for all strategic and editorial communications activities to support CMU’s Tepper School of Business. This role is multi-faceted and strategic. This person should demonstrate excellent collaborative and communication skills.

 

The Director of Content is responsible for the successful execution of the Tepper School of Business communications strategy by ensuring materials produced are professionally created and consistent with the school’s overall messaging. The Director works with program directors, faculty, and administrators to develop printed materials that supports the school’s goals. Additionally, the Director will serve as the Editor of Tepper Alumni magazine, which is published twice a year and distributed to all alumni and parents. The Director also will manage an external freelance community of writers, designers, editors, photographers, and printers. Duties include the following:

 

The Director is an individual whose work impacts the entire Tepper community. The Director works with other marketing team members to develop communications strategy, and story ideas, and collaborates with the program managers in the production of viewbooks, marketing brochures and one-pagers, event programs, and other marketing materials. As the Editor of the magazine, the Director would manage the magazine, including setting the editorial agenda; sourcing news stories, alumni class notes, and event photos; and coordinating mailing lists and distribution. This role will also serve as a primary editor for the school, including website content and external messages.

 

By creating content to be shared with prospective students, current students, alumni, faculty, staff, donors, and more, this position is a key component of the school’s outreach efforts. The Director’s work includes promoting all degree and nondegree programs, student and alumni stories, the work of the centers/institutes/initiatives, Development outreach, Board of Advisors/Parents Advisory Council engagement, and more. In addition, this person will collaborate with individuals across the campus. The Director reports to the CMCO.

 

Strategic Communication Plan Development and Implementation

  • Develop a strategic plan to see opportunities of reputational improvement as well as enhance unique Tepper strengths

  • Develop new branded microsite to demonstrate thought leadership and faculty research

  • Develop new branded microsite to demonstrate thought leadership and faculty research

  • Develop a communications/content plan to support reputation, influence in rankings

  • Identify and oversee high-profile events and media opportunities to feature alumni, donors, students and the dean

  • Social Media Strategy (Content, cadence, pipeline)

  • DE&I - Effectively communicate, promote and demonstrate measurable improvement.

  • Tepper Impact report - Oversee development of an annual benchmark report of the impact of Tepper (educational, intellectual, economic, cultural, community, sustainability, etc.)

 

Website User Experience

  • Ensure website reflects a sophisticated experience for our audiences (student prospects, faculty, peers, media, community, etc.) and amplifies the new brand positioning, The Intelligent Future

  • Manage website team to update and optimize current website

  • Oversee digital agency partners

 

Tepper Communications

  • Act as “editor in chief” of the following Tepper publications:

    • Tepper Alumni magazine (annual)

    • Tepper Times bi-weekly internal newsletter

    • Tepper Ticker monthly alumni newsletter (in collaboration with Advancement)

Writing

  • Profiles, stories, reports, etc. will be crucial to report success and opportunities.

 

  • Other duties as assigned

 

Applications must include a resume and a letter of interest/cover letter.

 

Flexibility, excellence, and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

 

Qualifications:

  • Bachelor’s degree required

  • 5-8 years of relevant work experience required

  • Higher education experience is a plus

  • Strong written and verbal communication skills. Expertise in campaign development and implementation, media management and evaluation of digital media effectiveness is required for consideration. Ability to work with multiple internal and agency partners and effectively communicate marketing strategies that inspire results.  

 

Requirements:

  • Successful background check

 

Are you interested in this exciting opportunity? Please apply!

 

 

 

CMU’s COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Those granted an exemption must comply with all applicable COVID-19 mitigation requirements, including use of facial coverings, daily self-assessment and weekly Tartan Testing.

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