Associate Director of Web and Digital Services

The Associate Director of Web and Digital Services, under general guidance from the College of Medicine Director of Marketing & Communications, is responsible for development and implementation of a college-wide web communications strategy that supports the objectives of all departments, centers, and campuses of the University of Illinois College of Medicine. This individual provides guidance and oversight for staff across all departments and campuses of the College of Medicine to ensure quality, consistency, branding, impact and relevance of website content. This employee collaborates with diverse internal and external resources (UIC Strategic Marketing, UIC Technology Solutions, UI Health Hospital & Clinics, College of Medicine leadership, external consulting firms) and stays abreast of academic medicine and marketing trends as related to web and digital communications solutions in order to improve and enhance outcomes. 

Essential responsibilities include, but are not limited to:

• Develops and oversees website management content and design guidelines for all websites across the College of Medicine. Coordinates with external consulting firm and with UIC web content management systems team to optimize approaches, outcomes and efficiency.
• Based on broad input, designs and manages improvements to the web content management system to improve the end user experience and to improve the content manager’s ability to update and repurpose content.
• Oversees the work of content managers and web staff across all departments of the College. Oversees provision of web content management and web site hosting technical support as needed.
• Collaborates closely with the UI Health Hospital & Clinics Director of Web and Digital Services in order to closely align the sharing of content across the entirety of the College of Medicine and UI Health, including faculty physician profiles, physician services, , and information on innovative research and patient care.
• Oversees day-to-day operations, maintenance, and content development on the website; coordinates technical development efforts in support of content and graphic requirements; interfaces with UIC and UI COM groups on marketing and information technology, along with outside vendors, to direct ongoing website development.
• Monitors, measures, and evaluates website effectiveness and makes recommendations to improve efficiency and effectiveness of website pages and content in support of the College of Medicine’s mission across education, research, and clinical care.
• Oversees governance structure and site access for content authors; oversees and provides quality control for site content across the College; oversees web staff across all areas of the College to oversee content published.
• Oversees the writing and editing process for site content for websites across the College of Medicine web environment. Ensures adherence to branding standards and guidelines across College of Medicine websites.
• Coordinates the production of artwork for websites. Interfaces with UIC and UI COM staff members to oversee the graphic design process as it relates to websites.
• Oversees marketing related web communications initiatives, such as Google analytics and  search engine optimization.
• Regularly evaluates competitor medical school websites to evaluate best practices and to adopt new concepts and procedures to make the College’s websites more helpful and impactful in meeting the targeted audience needs of prospective and current students, prospective and current faculty, staff, prospective and current patients, alumni, donors, and news media.

Requirements:

Bachelor’s degree with significant coursework related to content management and web development, or combination of bachelor’s degree and relevant work experience required. Graduate degree in journalism, communications, business, human-centered design, or related area preferred.

Five or more years of experience in web content management and design, including design of web content management structures and oversight of a diverse set of departments and divisions within a large and complex organization.

Experience in higher education sector or health care industry highly desired. 

Demonstrated knowledge and experience with web design tools and processes. Knowledge of current and emerging digital marketing strategies.

Strong ability to develop new, relevant technology skills on an ongoing basis.

Ability to manage and review extensive content across the College of Medicine to ensure it meets organization-wide objectives and follows consistent branding and positioning for multiple audiences, including prospective and current students/trainees, prospective and current faculty, alumni community, donors and funders, prospective and current patients, and news media. 

Experience in website overhauls and redesigns with strong project management and quality assurance experience.

Ability to manage and prioritize multiple, competing projects for a wide range of departments and campuses across the College of Medicine.

Ability to manage and review the content development process and branding to ensure appropriate positioning to desired target audiences and constituents.

Excellent writing and editing skills. Strong interpersonal communication and collaboration skills.

Ability to supervise, train and coach staff on a direct and indirect basis, in order to deliver high quality and timely work against organizational goals.

For fullest consideration, apply by May 13, 2022. Submit cover letter and resume via online application at: https://jobs.uic.edu/job-board/job-details?jobID=164054&job=associate-director-web-and-digital-services-com-administration

The University of Illinois at Chicago is an affirmative action, equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, or status as an individual with a disability.

Offers of employment by the University of Illinois may be subject to approval by the University’s Board of Trustees and are made contingent upon the candidate’s successful completion of any criminal background checks and other pre-employment assessments that may be required for the position being offered. Additional information regarding such pre-employment checks and assessments may be provided as applicable during the hiring process.

As a qualifying federal contractor, the University of Illinois System uses E-Verify to verify employment eligibility.

The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current and former employers regarding findings of sexual misconduct or sexual harassment. For more information, visit  https://www.hr.uillinois.edu/cms/One.aspx?portalId=4292&pageId=1411899

University of Illinois faculty, staff and students are required to be fully vaccinated against COVID-19. If you are not able to receive the vaccine for medical or religious reasons, you may seek approval for an exemption in accordance with applicable University processes.